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All Journal JRAK: Jurnal Riset Akuntansi dan Komputerisasi Akuntansi Jurnal Kajian Akuntansi Empowerment : Jurnal Pengabdian Masyarakat Jurnal Riset Keuangan dan Akuntansi (JRKA) JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Kajian Akuntansi Jurnal Wacana Ekonomi Jurnal Dharma Bhakti Ekuitas MOVE: Journal of Community Service and Engagement Journal of Innovation and Sustainable Empowerment Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Akuntansi dan Keuangan Islam (JAKIs) JIFA (Journal of Islamic Finance and Accounting) Journal Socio Humanities Review JAMARI : Jurnal Pengabdian Masyarakat Mandiri JAMARI : Jurnal Pengabdian Masyarakat Mandiri
Oktaviani Rita Puspasari
Universitas Kuningan
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Digitalisasi UMKM Berbasis Potensi Lokal dalam Upaya Pengentasan Kemiskinan Di Era Efisiensi Multi-Level Government Iman Teguh; Amir Hamzah; Oktaviani Rita Puspasari
JAMARI : Jurnal Pengabdian Masyarakat Mandiri Vol. 2 No. 2 (2026): Januari
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/.v2i2.1014

Abstract

This Community Service was carried out in Karoya Village, Cipicung District, Kuningan Regency, in response to the high levels of poverty and open unemployment in the region, as reported by the Central Bureau of Statistics in 2025. These conditions require a community empowerment strategy that can strengthen economic independence, particularly through optimizing local potentials in the digital era. This PKM aims to enhance the community’s capacity in utilizing digitalization for the development of Micro, Small, and Medium Enterprises (MSMEs), especially the village’s local product, cassava chips. The program’s methods included potential mapping, digital marketing education, product photography training, repackaging activities, and marketplace assistance, conducted over two days and involving 30 participants. The results indicate improvements in participants’ knowledge and skills related to digital marketing, product packaging, and online store management. Additionally, the program fostered increased entrepreneurial motivation and positive attitudes that support the economic independence of Karoya Village’s flagship products. The sustainability of this initiative is expected to be achieved through continued mentoring and collaboration among village authorities, the community, and higher education institutions.
Digitalisasi UMKM Berbasis Potensi Lokal dalam Upaya Pengentasan Kemiskinan Di Era Efisiensi Multi-Level Government Iman Teguh; Amir Hamzah; Oktaviani Rita Puspasari
JAMARI : Jurnal Pengabdian Masyarakat Mandiri Vol. 2 No. 2 (2026): Januari
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/.v2i2.1014

Abstract

This Community Service was carried out in Karoya Village, Cipicung District, Kuningan Regency, in response to the high levels of poverty and open unemployment in the region, as reported by the Central Bureau of Statistics in 2025. These conditions require a community empowerment strategy that can strengthen economic independence, particularly through optimizing local potentials in the digital era. This PKM aims to enhance the community’s capacity in utilizing digitalization for the development of Micro, Small, and Medium Enterprises (MSMEs), especially the village’s local product, cassava chips. The program’s methods included potential mapping, digital marketing education, product photography training, repackaging activities, and marketplace assistance, conducted over two days and involving 30 participants. The results indicate improvements in participants’ knowledge and skills related to digital marketing, product packaging, and online store management. Additionally, the program fostered increased entrepreneurial motivation and positive attitudes that support the economic independence of Karoya Village’s flagship products. The sustainability of this initiative is expected to be achieved through continued mentoring and collaboration among village authorities, the community, and higher education institutions.
Co-Authors Amir Hamzah Amir Hamzah Anggraeni , Rani Annisaa, Nuraini Chintia Fitriani Embuningtyas, Sandra Sukma Enung Nurhayati Febriansyah, Yudi Hernawati, Herni Hernawati, Herni Iman Teguh Izzato Millati Lia Dwi Martika Martika, Lia Dwi Neni Nurhayati Nurhandika, Arief PRASETYA, FANDI Purnama*, Dendi Purnama, Dendi Rahmawati, Dina Fitri Rizki Indrawan Rohmah Tun Nuroh Salsabila Zahra, Salsabila Sandra Sukma Embuningtiyas Shah, Teuku Faldian Siti Nurfatimah Sri Rahayu Sri Wijayatri Syarifudin, Syahrul Teti Rahmawati Wita Rahmawati