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Marketing Of Bank Products Through Entrepreneurship Training And Credit Financing For Entrepreneurs Students Sutikno Sutikno
Junal Ilmu Manajemen Vol 5 No 1 (2022): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v5i1.124

Abstract

The purpose of this study was to determine the relationship between the variables of entrepreneurship training, and bank financing on the marketing of bank products for entrepreneurial students in the Banten area campus. this study was conducted by involving 300 respondents to entrepreneurial students who were running entrepreneurship between March-August 2020. To find out the relationship between variables by testing research instruments in the form of a scale to measure the variables of entrepreneurship training, and bank financing on the marketing of bank products. analyzed using multiple regression analysis techniques, the results of the study show that entrepreneurship training and bank financing have a positive and significant effect on bank product services, which are dominated by bank financing as a contributor to bank product services that make students interested in entrepreneurship.
The Role Of Digital Banking In Taking The Opportunities And Challenges Of Sharia Banks In The Digital Era Sutikno Sutikno; Nursaman Nursaman; Muliyat Muliyat
Junal Ilmu Manajemen Vol 5 No 1 (2022): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v5i1.125

Abstract

Rapid technological developments gave birth to digital banking or better known as digital banking. How to prepare Islamic banks in taking opportunities and challenges in the digital era. sharia banking in Tangerang city in facing the digital era. This study uses a qualitative method with a phenomenological approach to find the opportunities and challenges of Islamic banks in the digital banking era. Data collected through observation, interviews, and documentation. The results of this study found that there are opportunities and challenges that faced by Islamic banks in the digital era, namely; 1) the convenience felt after the emergence of digital banking begins with the convenience of transactions without having to go to a direct bank. 2) digital banking is a sharia concept based on Islamic religious teachings which is far from usury. 3) accelerates the activities of Islamic banks in Malay This is the customer. The challenges experienced by Islamic banks in this digital banking era are due to the high level of competition against conventional banks and the delay in internet networks that are always lagging behind