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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis
Susnaryati Susnaryati
Dosen STIE Indonesia Malang
Economics, Econometrics & Finance Education

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Sebuah Paradigma Baru Mengenai Strategi Pemasaran Susnaryati Susnaryati
Jurnal Akademika Vol 3, No 1 (2005)
Publisher : STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jam.v3i1.19

Abstract

AbstractRecently the marketing paradigm is entering a new stage namely lateral marketing concept. This paradigm gives us a wider description about the concept of marketing and is a really dynamic concept. Many kinds of new technique to produce a product which gives totally an extra point for the customer is something which is can not be possible to be delayed. Therefore the concept of company marketing must be able to change from traditional marketing paradigm to lateral marketing paradigm.Key word; lateral marketing, strategy
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