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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis
AMIRULLAH - -
Sekolah Tinggi Ilmu Ekonomi Indonesia Malang
Economics, Econometrics & Finance Education

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MANAJEMEN STRATEGI DAN KINERJA PERUSAHAAN (Tinjauan Teoritis dan Konseptual) AMIRULLAH - -
Jurnal Akademika Vol 13, No 2 (2015): Agustus 2015
Publisher : STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.783 KB) | DOI: 10.51881/jam.v13i2.37

Abstract

Management approach strategy into a comprehensive approach in achieving the company'scompetitive advantage. Companies no longer viewed from one aspect, but on the wholeaspect or dimension within the company. In order for the company is able to achievecompetitive advantage, the ability in managing the internal and external environmentbecomes an important key to success. Therefore, knowledge management strategy is essentialto understand by all levels of management within the company to achieve competitiveadvantage. One indicator of the achievement of competitive advantage is to achieve optimalbusiness performance. There are some benchmarks to assess the performance of aperusahaanare subjective measures and objective measures Usually associated with objective measuresof profitability and product sales revenue and a subjective measure determined by themanager's perception of the profitability of the company.Keywords : Management strategic , performance
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