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DAMPAK PERSEPSI HARGA DAN MERCHANDISE TERHADAP KEPUASAN SERTA PEMBELIAN ULANG ERWIN SYAHPUTRA; APRILIA DIAN EVASARI
Jurnal Akademika Vol 20, No 1 (2022): Februari 2022
Publisher : STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jam.v20i1.238

Retail trade or now often called retail trade, even shortened to retail business, is a business activity of selling goods or services to individuals for their own, family, or household needs. In this study, customer satisfaction is influenced by two variables, namely the perception of price and merchandise and the impact of this satisfaction is the intention to repurchase at the Golden Swalayan retail Kediri. The results of this study indicate that prices and merchandise have a significant effect on customer satisfaction and customer satisfaction has a significant effect on repurchase intentions. The results of this study also indicate that the merchandising variable has a dominant influence on customer satisfaction.Keywords: price perception, merchandise, satisfaction, repurchase

Pelatihan Dan Pendampingan Manajemen Usaha Wisata Edukasi “Kampung Lele” di Kabupaten Kediri Pada Masa Pandemi Covid-19 Ahmad Yani; Aprilia Dian Evasari; Nurali Najibul Zamzami
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 6 No 1 (2022): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v6i1.561

The implementation of community service involves the "Kampung Lele" Educational Tour as a partner located in Tales Village, Ngadiluwih District, Kediri Regency. Partners are Micro, Small and Medium Enterprises (MSMEs) that have businesses in the maintenance, processing and educational tours of catfish. During the Covid-19 pandemic, activities at Kampung Lele continued even though there were fewer visitors. Currently Kampung Lele is also running a food delivery order system made from catfish. The problems that occur are the lack of variants of processed products, unattractive packaging, not having structured financial reports and lack of product marketing. The solutions offered are providing education and training related to the management of processed food production made from catfish, packaging design training, providing assistance and training related to making simple financial reports, HR training and appropriate marketing strategies, especially through social media. The methods used are participatory methods, counseling, training and mentoring. The results obtained from the implementation of this community service are that partners get knowledge transfer on making new products, are able to make attractive product packaging and labeling, are able to make simple financial reports, knowledge in HR job training and do online product marketing through social media.

PENGARUH KECERDASAN EMOSIONAL, KOMITMEN ORGANISASI DAN KOMPETENSI KERJA TERHADAP EFEKTIVITAS KERJA KARYAWAN PADA BAGIAN PRODUKSI PT. WILIS INDONESIA STEEL KEDIRI Karina Tasya Puspitasari; Aprilia Dian Evasari; Rike Kusuma Wardhani
JURNAL MANAJEMEN DAN BISNIS Vol 1 No 3 (2023): Edisi Januari 2023 - April 2023
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v1i3.721

Penelitian ini memiliki tujuan untuk membahas dan menjelaskan pengaruh kecerdasan emosional, komitmen organisasi, dan kompetensi kerja terhadap efektivitas kerja karyawan pada bagian produksi PT. Wilis Indonesia Steel Kediri. Penelitian ini berjenis metode kuantitatif dan menggunakan teknik sampel jenuh. Populasi dan sampel yang digunakan yaitu semua karyawan bagian produksi di PT. Wilis Indonesia Steel Kediri yang berjumlah 66 karyawan. Penelitian ini menggunakan teknik analisis uji validitas, uji reliabilitas, uji asumsi klasik, regresi linier berganda, uji hipotesis, dan koefisien determinasi. Hasil penelitian menunjukan kecerdasan emosional berpengaruh signifikan terhadap efektivitas kerja, komitmen organisasi berpengaruh signifikan terhadap efektivitas kerja, dan kompetensi kerja berpengaruh signifikan terhadap efektivitas kerja. dari penelitian ini dapat disimpulkan bahwa semua variabel yang ditelili mempunyai pengaruh terhadap efektifitas kerja sehingga kefektifitasan kerja dapat ditingkatkan dengan memperhatikan kecerdasan emosional, komitmen organisasi, dan kompetensi yang dimiliki karyawan.

DAMPAK PERSEPSI HARGA DAN MERCHANDISE TERHADAP KEPUASAN SERTA PEMBELIAN ULANG ERWIN SYAHPUTRA; APRILIA DIAN EVASARI
AKADEMIKA Vol. 20 No. 1 (2022): Februari 2022
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jak.v20i1.5

Retail trade or now often called retail trade, even shortened to retail business, is a business activity of selling goods or services to individuals for their own, family, or household needs. In this study, customer satisfaction is influenced by two variables, namely the perception of price and merchandise and the impact of this satisfaction is the intention to repurchase at the Golden Swalayan retail Kediri. The results of this study indicate that prices and merchandise have a significant effect on customer satisfaction and customer satisfaction has a significant effect on repurchase intentions. The results of this study also indicate that the merchandising variable has a dominant influence on customer satisfaction.

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