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All Journal ARISTO Academic Journal of Dawa and Communication
Eny Susilowati
IAIN Surakarta
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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Persepsi Komunitas Solo Hijabers Mengenai Konstruksi Citra Perempuan dalam Kontes Kecantikan Rhesa Zuhriya Briyan Pratiwi; Eny Susilowati
ARISTO Vol 8, No 2 (2020): July
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.076 KB) | DOI: 10.24269/ars.v8i2.2003

Abstract

Beauty is a social construction, no exception on how beautiful concepts are raised in a beauty contest which is aired in media. Describing the image of women is inseparable from the social construction of concept of beauty. This research is to describe the perceptions of members of the Solo Hijabers community in interpreting the construction of women's images through beauty contest shows. By using a qualitative descriptive method, data collection is mainly carried out through in-depth interviews with research subjects of Solo Hijabers community. In order to obtain the data validity, this research uses source triangulation and interactive data analysis. Results of this research explained that the meaning of Solo Hijabers on women's image was stated differently. However, the beauty image of women interpreted is basically complex—both physical and personality—so that a beauty contest cannot be used as the main standard. The media can describe a number of images of women, but in its construction, media actually presents women as objects of commodities that appear to be obscured.
Cyber Public Relations Diskominfo Kabupaten Klaten dalam Optimalisasi Layanan Informasi Publik Dewi Ayu Sri Hastuti; Eny Susilowati
Academic Journal of Da'wa and Communication Vol. 1 No. 1 (2020)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v1i1.2401

Abstract

This study aims to describe the Klaten Diskominfo PR PR cyber strategy in optimizing public information services. The background of the research is the management of public information services primarily through the website of the Klaten Regency government which has not been optimal. The method used in this research is a descriptive qualitative method. The results of this study can be concluded that in optimizing the public information service owned by Diskominfo, Klaten Regency has practised a cyber PR strategy that combines 4 things as a whole, namely Strategic (has a communication design plan that is not done haphazardly. Next is Integrated (using the internet and its facilities as a means publication, this has been realized with the official website of klatenkab.go.id which is integrated with other websites underneath), Targeted (has and can reach specific target audiences, namely the Klaten community, government officials and millennial generation to generation Z), and Measurable (It has measurable results, in this case, it has clear measurement data such as the number of visits, followers (in social media), and web traffic. With the existing cyber PR strategy, it can optimize public information services managed by Klaten Diskominfo.
Branding dan Kelanggengan Merek: Studi pada Public Relations Kusuma Sahid Prince Hotel Solo Anita Ratna Sari; Eny Susilowati
Academic Journal of Da'wa and Communication Vol. 2 No. 1 (2021)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v1i1.3298

Abstract

The management of Kusuma Sahid Prince Hotel as one of heritage hotels has its own challenges to attract customer interest in the midst of competition for a number of hotels in Solo, one of which is about branding. This study aims to describe the branding of "The Truly Heritage Hotel" through the Public Relations (PR) of Kusuma Sahid Prince Hotel Solo in maintaining the brand longevity. The research method used was descriptive qualitative with the theory of Brand Expression and Brand Communication. The data collection was carried out through observation, interview, and documentation. In order to test the validity of the data, this research used the source triangulation technique and the interactive data analysis. The results showed that Kusuma Sahid Prince Hotel Solo implemented several strategies, in the form of: brand positioning, brand identity, brand personality, sales promotion, event, public relation, direct marketing, company sponsorship, and advertising. Besides, in order to maintain the brand longevity, the branding process was linked to brand origin and ownership, brand architecture, brand scope, and brand size. Furthermore, Kusuma Sahid Prince Hotel Solo had the brand characteristics used to maintain the brand longevity as "The Truly Heritage Hotel".
Co-Authors Anita Ratna Sari Dewi Ayu Sri Hastuti Rhesa Zuhriya Briyan Pratiwi