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All Journal Jurnal InterAct Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Audience Jurnal Bakti Masyarakat Indonesia Jurnal Pewarta Indonesia Jurnal InterAct Jurnal Komunikasi Indonesia
Lisa Esti Puji Hartanti
School Of Communication, Atma Jaya Catholic University Of Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Komunikasi Pemasaran Novel Dilan: Dia adalah Dilanku tahun 1990 Musacarlos, Petrus Finsensio; Hartanti, Lisa Esti Puji
Jurnal Pewarta Indonesia Vol 2, No 1 (2020): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v2i1.29

Abstract

Dalam berbagai usaha bisnis baik yang menghasilkan barang maupun jasa, peran pemasaran sangatlah penting karena merupakan salah satu faktor kunci keberhasilan bisnis. Novel Dilan: Dia adalah Dilanku tahun 1990, merupakan produk best seller  di Indonesia yang dihasilkan dari strategi komunikasi pemasaran. Komunikasi pemasaran berperan penting dalam proses pembentukan persepsi konsumen dan membentuk perubahan perilaku konsumen sehingga terjadi tindakan pembelian terhadap sebuah produk yang dipasarkan. Tujuan penelitian ini adalah untuk menganalisis strategi komunikasi pemasaran yang dilakukan oleh penerbit Mizan terhadap novel Dilan: Dia adalah Dilanku tahun 1990. Penelitian ini menggunakan metode penelitian kualitatif dengan proses pengumpulan data yaitu dengan teknik wawancara, observasi, dan mengumpulkan data kepustakaan. Kemudian dijabarkan secara deskriptif dan dianalisis menggunakan teori strategi komunikasi pemasaran menurut Smith Zook (2011) yang meliputi analisis situasi, tujuan, strategi, taktik, pelaksanaan, dan kontrol. Hasil penelitian ini adalah; strategi komunikasi pemasaran terhadap sebuah produk harus disusun dengan baik dan teliti, agar tujuan dan rencana atau strategi komunikasi pemasaran yang ingin dicapai dapat berhasil.
KOMUNIKASI ORANG MUDA DI SOSIAL MEDIA SEBAGAI INFLUENCER Puji Hartanti, Lisa Esti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 17, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v17i2.599

Abstract

Media sosial mampu memenuhi kebutuhan orang muda sebagai pengguna internet terbesar di Indonesia, untuk menyalurkan hobi, berelasi, dan mengekspresikan diri. Mereka memproduksi, mengedit, dan menyebarkan pesan kepada pengikut. Maka, orang muda mampu berperan sebagai influencer, dengan kriteria, aktivis, terkoneksi, membuat pesan yang memiliki dampak, dan trendsetter. Dilakukan pula manajemen impresi yang konsisten, yaitu menghasilkan pesan berkualitas, asli buatan sendiri, dan bernada positif, yang disebar secara rutin. Efeknya, para pengikut merasa mendapat dukungan dari media sosial. Kemudian, keinginan berkembang, para pengikut ingin mengadakan perjumpaan darat secara nyata dengan influencer. Hal ini, menunjukkan influencer telah berhasil menjadi hypersonal, yaitu mempengaruhi orang lain dengan impresi konsisten. Penelitian ini menggunakan metode kualitatif dengan wawancara mendalam orang muda sebagai admin media sosial Instagram yang menyebarkan pesan ajaran Gereja Katolik. Pengikutnya mencapai ratusan ribu. Maka, para admin ini telah sukses menjadi influencer yang memiliki pengikut setia, dan mengadakan meet and greet di beberapa kota di Indonesia.
Strategi Komunikasi Pemasaran Novel Dilan: Dia adalah Dilanku tahun 1990 Petrus Finsensio Musacarlos; Lisa Esti Puji Hartanti
Jurnal Pewarta Indonesia Vol 2, No 1 (2020): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v2i1.29

Abstract

Dalam berbagai usaha bisnis baik yang menghasilkan barang maupun jasa, peran pemasaran sangatlah penting karena merupakan salah satu faktor kunci keberhasilan bisnis. Novel Dilan: Dia adalah Dilanku tahun 1990, merupakan produk best seller  di Indonesia yang dihasilkan dari strategi komunikasi pemasaran. Komunikasi pemasaran berperan penting dalam proses pembentukan persepsi konsumen dan membentuk perubahan perilaku konsumen sehingga terjadi tindakan pembelian terhadap sebuah produk yang dipasarkan. Tujuan penelitian ini adalah untuk menganalisis strategi komunikasi pemasaran yang dilakukan oleh penerbit Mizan terhadap novel Dilan: Dia adalah Dilanku tahun 1990. Penelitian ini menggunakan metode penelitian kualitatif dengan proses pengumpulan data yaitu dengan teknik wawancara, observasi, dan mengumpulkan data kepustakaan. Kemudian dijabarkan secara deskriptif dan dianalisis menggunakan teori strategi komunikasi pemasaran menurut Smith Zook (2011) yang meliputi analisis situasi, tujuan, strategi, taktik, pelaksanaan, dan kontrol. Hasil penelitian ini adalah; strategi komunikasi pemasaran terhadap sebuah produk harus disusun dengan baik dan teliti, agar tujuan dan rencana atau strategi komunikasi pemasaran yang ingin dicapai dapat berhasil.
ANALYSIS OF STRATEGY AND IMPLEMENTATION DIFFUSION OF INNOVATION OF QLUE APPLICATION TECHNOLOGY IN JAKARTA SMART CITY Veronica Gabriella; Lisa Esti Puji Hartanti
Jurnal InterAct Vol 8, No 1 (2019): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.456 KB) | DOI: 10.36388/ia.v8i1.1412

Abstract

DKI Jakarta has many challenges, so the government should be more effective and efficient to use integrated information and communication technology in every public sector, especially for the realization of a smart city program. Qlue presents as one of the innovations of communication technology to answer society’s needs of media. It is reporting all problems that happened in the neighborhood. The purpose of this research is to analyze the strategy and implementation of the diffusion of innovations that PT. Qlue Performa Indonesia has done to support the Jakarta Smart City program. This research uses qualitative methods with interviews, observation, and literature review. Then, described descriptively and analyzed with Everett Rogers’ (1983) Diffusion of Innovations theory are innovation, communication channels, time, and a social system. The result is the strategy and implementation of diffusion of innovations from Qlue need to be improved on knowledge and persuasion stage until the people of DKI Jakarta knowing about the impact of using Qlue for their daily life. In the end, the research shows that the development of the new communication technology which is more interactive has been influenced by the values of users and basic human needs. 
Kebijakan Media Televisi Di Era Media Baru Lisa Esti Puji Hartanti
Jurnal InterAct Vol 4, No 1 (2015): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.035 KB) | DOI: 10.36388/ia.v4i1.730

Abstract

This article  emphasizes that  media convergence  possesses real influence in the world. Nowadays, resources such as text, audio, video, pictures, and so forth, can be shared via the media. These multiplatform tools can be easily accessible by the  Internet.  This provides  a  large majority  of people better chance to utilize the tools. The television, as an old media, also borrows or shares the content of the new media as materials for the production. As one of the new media, YouTube provides similar materials as the television. YouTube has a  user-generated content,  which means  any individual may watch, upload, download, or publish videos as long as they have access to the Internet. The old media policy does not only borrows materials from the new media because of the trend only but also because of the economic factor involved. The videos on YouTube can be made with pocket cameras or handphones. This puts YouTube in contrast to the television, which demands the standard camera for program production. Hence, if the television borrows materials from the YouTube, the producer of the television program may cut cost production significantly.
THE EFFECT OF INTERNAL PUBLIC RELATIONS CAMPAIGN PROGRAMME TOWARDS EMPLOYEES BEHAVIORAL CHANGES Ruth Esther Ken Lestari; Lisa Esti Puji Hartanti
Jurnal InterAct Vol 7, No 1 (2018): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.713 KB) | DOI: 10.36388/ia.v7i1.1387

Abstract

Nowadays, environmental crisis becomes our challenge. Therefore, we must take care of our environmental problems together. Atma Jaya Catholic University of Indonesia as one of the educational institutions in Indonesia also contributes to take care of our environmental problems through an environmental awareness campaign program named #CerMatKerLAP (Saving Papers, Electricity, Water, and Plastics Smartly). The main purpose of this research is to understand the effect of the program towards Atma Jaya’s employee behavioral changes. Then, publication is needed to support the internal public relations campaign program, also as the communications tools, so the messages will be well delivered to the public. The theories used by this research are the types of publication based on the internal public relations campaign (printed materials, spoken & visual words, media gathering) and the five steps of behavioral changes by Everett Rogers (Awareness, Interest, Evaluation, Trial, Adaptation – AIETA Model). The method used by this research is quantitative with questionnaire as the data collection method. The sampling technique used by this research is stratified sampling with Atma Jaya’s permanent employees who know the campaign as the respondents of this research. The sample obtained for this research are 90 respondents. The result shows that the #CerMatKerLAP internal public relations campaign affects positively and significantly contributes to the behavioral changes of Atma Jaya’s permanent employees
ANALYSIS OF STRATEGY AND IMPLEMENTATION DIFFUSION OF INNOVATION OF QLUE APPLICATION TECHNOLOGY IN JAKARTA SMART CITY Gabriella, Veronica; Hartanti, Lisa Esti Puji
Jurnal InterAct Vol. 8 No. 1 (2019): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v8i1.3995

Abstract

DKI Jakarta has many challenges, so the government should be more effective and efficient to use integrated information and communication technology in every public sector, especially for the realization of a smart city program. Qlue presents as one of the innovations of communication technology to answer society’s needs of media. It is reporting all problems that happened in the neighborhood. The purpose of this research is to analyze the strategy and implementation of the diffusion of innovations that PT. Qlue Performa Indonesia has done to support the Jakarta Smart City program. This research uses qualitative methods with interviews, observation, and literature review. Then, described descriptively and analyzed with Everett Rogers’ (1983) Diffusion of Innovations theory are innovation, communication channels, time, and a social system. The result is the strategy and implementation of diffusion of innovations from Qlue need to be improved on knowledge and persuasion stage until the people of DKI Jakarta knowing about the impact of using Qlue for their daily life. In the end, the research shows that the development of the new communication technology which is more interactive has been influenced by the values of users and basic human needs.
THE EFFECT OF INTERNAL PUBLIC RELATIONS CAMPAIGN PROGRAMME TOWARDS EMPLOYEES BEHAVIORAL CHANGES Lestari, Ruth Esther Ken; Hartanti, Lisa Esti Puji
Jurnal InterAct Vol. 7 No. 1 (2018): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v7i1.4046

Abstract

Nowadays, environmental crisis becomes our challenge. Therefore, we must take care of our environmental problems together. Atma Jaya Catholic University of Indonesia as one of the educational institutions in Indonesia also contributes to take care of our environmental problems through an environmental awareness campaign program named #CerMatKerLAP (Saving Papers, Electricity, Water, and Plastics Smartly). The main purpose of this research is to understand the effect of the program towards Atma Jaya’s employee behavioral changes. Then, publication is needed to support the internal public relations campaign program, also as the communications tools, so the messages will be well delivered to the public. The theories used by this research are the types of publication based on the internal public relations campaign (printed materials, spoken & visual words, media gathering) and the five steps of behavioral changes by Everett Rogers (Awareness, Interest, Evaluation, Trial, Adaptation – AIETA Model). The method used by this research is quantitative with questionnaire as the data collection method. The sampling technique used by this research is stratified sampling with Atma Jaya’s permanent employees who know the campaign as the respondents of this research. The sample obtained for this research are 90 respondents. The result shows that the #CerMatKerLAP internal public relations campaign affects positively and significantly contributes to the behavioral changes of Atma Jaya’s permanent employees.
Analisis Motivasi Pelanggan dalam Membentuk Minat Beli Produk Melalui Fitur Shopee Live Buntoro, Cynthia; Hartanti, Lisa Esti Puji
Jurnal InterAct Vol. 13 No. 1 (2024): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v13i1.5829

Abstract

This research aims to analyze customer motivation in shaping product purchase intention through the Shopee Live feature. The method used in this research is descriptive qualitative, with data collected through Focus Group Discussion (FGD). The informants in this research are Shopee Live customers aged 20-25 years old who live in Jakarta. Other methods used include Shopee Live platform observation and literature studies. The result of this research identifies four main customer motivations in shaping product purchases. First, the ease of transaction processes in establishing new relationships between sellers and buyers through e-commerce features. Second, product, price, and service factors that motivate customer to make purchases. Third, purchase satisfaction is achieved by fulfilling needs according to the customer’s personality, perception, and attitude. Fourth, communication that attracts attention to social commerce content can increase the desire to purchase.
Analysis of Cyber Public Relations Strategy for Dealing with Hate Speech on Instagram @indonesiabaik.id in Maintaining Reputation Anggraeni, Catharina Sylvi; Hartanti, Lisa Esti Puji
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the cyber public relations strategies employed by the Indonesian Ministry of Communication and Digital in addressing hate speech on the Instagram account @indonesiabaik.id, aiming to maintain the brand’s reputation among younger audience. Despite the government’s efforts to provide interactive, creative, and relevant content, the account often faces unfavorable reactions due to a perceived gap between the presented content and societal realities. This research aims to analyze the cyber public relations strategy for dealing with hate speech on Instagram @indonesiabaik.id to maintain a reputation. Using concepts of hate speech, public relations, issue management and reputation, this research applies a descriptive qualitative approach, incorporating interviews and document analysis. This study presents three key findings. First, grouping negative comments on social media remains a challenge for government brands. Second, responsive digital public relations strategies involve general process including fact-finding, planning, action, communication, and evaluation, along with specific measure in managing communication messages through identifying issues, analyzing issues, formulating an issue, implementing the program, and conducting evaluation. Third, reputation management on social media hinges on communication strategies that prioritize credibility, reliability, trustworthy, and responsibility. This study has implications for the development of cyber public relations strategies on social media, particularly for the @indonesiabaik.id account, in dealing with hate speech to protect its reputation, which benefits the sustainability of organizations.
Co-Authors Anggraeni, Catharina Sylvi Buntoro, Cynthia Gabriella, Veronica Lestari, Ruth Esther Ken Musacarlos, Petrus Finsensio Paskalia Patricia Nathania Petrus Finsensio Musacarlos Rosdiana Sijabat Ruth Esther Ken Lestari Veronica Gabriella