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All Journal Business Innovation and Entrepreneurship Journal AKTUAL JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur
Muhammad Jalari
Sekolah Tinggi Ilmu Ekonomi Surakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Analisa Faktor-Faktor Pengaruh Minat Beli Paket Data Telkomsel Dengan Masa Pandemi Covid 19 Sebagai Variabel Moderating Astri Mariana Isniawati; Muhammad Jalari
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 2 (2021): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.511 KB) | DOI: 10.35899/biej.v3i02.212

Abstract

Abstract– The purpose of this study is to find out what factors influence the interest in buying telkomsel data packages with the covid 19 pandemic as a moderation variable. The type of population in this study is an unlimited population. Data collection techniques use non probability techniques on purposive sampling types. Data collection was conducted by the method of disseminating questionnaires and samples of 70 respondents. The data analysis technique used is multiple linear regression analysis using SPSS version 19. The result of this study is that the quality of the product does not have a significant effect on the purchase interest of telkomsel data package, the brand image has a significant effect on the purchase interest of telkomsel data package, the advertisement does not have a significant effect on the purchase interest of telkomsel data package, during the covid 19 pandemic it has a significant effect on the buying interest of telkomsel data package. Keywords: Product Quality, Brand Image, Price, Advertising, During the Covid 19 Pandemic, Interest in Buying Telkomsel Data Package
Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Belanja Online Melalui E-Commerce Shopee (Studi Empiris pengguna e-commerce shopee di Boyolali) Kurnia Dwi Candra Asih; Muhammad Jalari
JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Vol 1 No 2 (2021): Juni 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v1i2.65

Abstract

Abtrak Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan,kemudahan dan kualitas informasi terhadap keputusan pembelian e-commerce shopee Boyolali.Untuk mendapatkan jumlah sampel 100 responden ,metode menggunakan teknik purposive sampling.Variabel independent penelitian adalah Kepercayaan (X1),Kemudahan (X2),dan Kualitas Informasi (X3).Variabel dependent dalam penelitian adalah Keputusan Pembelian (Y).Dalam penelitian mengunakan analisis Uji validitas serta reliabilitas,uji asumsi klasik terdapat uji normalitas,uji multikolinearitas serta uji heteroskedastisitas,Analisis regresi linier berganda terdiri Uji F,uji T serta koefisien determinasi.Data dari penelitian ini diolah dengan SPPS versi 25. Hasil penelitian menunjukkan variabel kepercayaan,kemudahan serta kualitas informasi berpengaruh secara simultan mempengaruhi keputusan pembelian shopee di Boyolali.Kepercayaan berpengaruh positif signifikan secara parsial terhadap keputusan pembelian e-commerce shopee di Boyolali.Kemudahan berpengaruh positif signifikan secara parsial terhadap keputusan pembelian serta Kualitas Informasi berpengaruh positif signifikan secara parsial terhadap keputusan pembelian e-commerce shopee di Boyolali. This study aims to see the effect of trust, and information on purchasing decisions of Boyolali shopee e-commerce. To get a sample size of 100 respondents, the method uses purposive sampling technique. The independent research variables are Trust (X1), Convenience (X2), and Information Quality (X3). The dependent variable in the study is Purchase Decision (Y). In the study using the analysis of validity and reliability tests, classical assumption tests, there are normality tests, multicollinearity tests and heteroscedasticity tests, multiple linear regression analysis consisting of the F test, T test and the coefficient of determination. The data of this study were processed with SPPS version 25. The results showed that the variable trust, and information quality simultaneously influence shopee purchasing decisions in Boyolali. Trust has a partially significant positive effect on purchasing decisions of e-commerce shopee in Boyolali. Ease has a partially significant positive effect on purchasing decisions and Information Quality has a significant positive effect. partially on shopee e-commerce purchasing decisions in Boyolali.
PENGARUH DETERMINAN TERHADAP KEPUTUSAN PEMBELIAN KOPI INSTAN GOOD DAY DI KOTA SURAKARTA Nindyopintoko Juan L.P; Muhammad Jalari
Jurnal AKTUAL Vol 20, No 2 (2022): Jurnal AKTUAL
Publisher : STIE Trisna Negara OKU Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47232/aktual.v20i2.222

Abstract

The purpose of this study was to determine the effect of product quality, price, promotion and brand image variables on consumer purchasing decisions which is one of Good Day's coffee products in Surakarta. When making a decision to purchase Good Day coffee products, there are important indicators to influence consumers. The indicators that influence purchasing decisions are product quality, price, promotion and brand image. This study uses primary data. The technique used is purposive sampling, certain criteria in purposive sampling can be done based on sampling. The sampling criteria are: People who buy Good Day Coffee, People who are consuming Good Day Coffee, Gender, men and women, People who live or are domiciled in Surakarta City. The results of the study stated that product quality, price, promotion and brand image had a positive effect on purchasing decisions for Good Day coffee products in Surakarta. 
Co-Authors Ari Susanti Astri Mariana Isniawati Budi Istiyanto Kurnia Dwi Candra Asih Nindyopintoko Juan L.P