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All Journal Jurnal Sinar Manajemen International Conferences SDGs 2030 Challenges and Solutions Primanomics : Jurnal Ekonomi & Bisnis Jurnal Ilmiah Edunomika (JIE) International Journal of Seocology Jurnal Abdidas JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Jurnal Ilmiah Ekonomi dan Manajemen
Budi Istiyanto
Manajemen, Sekolah Tinggi Ilmu Ekonomi Surakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Testing The Role Of Country Of Origin, Celebrity Endorser, Ads And E-Wom Towards Consumer Buying Interest Amir Abdul Karim; Budi Istiyanto
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v18i3.387

Abstract

This research is motivated by the increasing market share of OPPO Smartphones in Indonesia in the Second Quarter of 2019. It is thought that this increase has an effect on increasing sales of the OPPO Smartphone and also makes the reason OPPO Smartphones are able to overtake Samsung's position in Indonesia. The purpose of this study is to analyze the variables Country of Origin, Celebrity Endorser, Advertising and E-WOM on Purchase Interest of OPPO Smartphone products. The research method used is quantitative research. Determination of the number of samples using non-probability sampling techniques with a purposive sampling method with a total sample of 126 respondents. This study uses multiple linear regression analysis. The results of the study indicate that the Country of Origin, Advertisements and E-WOM variables have a positive and significant effect on buying interest in OPPO Smartphone products. While the Celebrity Endorser variable does not significantly influence the buying interest of OPPO Smartphone products.
Testing the Product Quality, Brand Ambassador, Product Design and Lifestyle against the OPPO Smartphone Purchasing Decision Penny Sukma Nuryanti; Budi Istiyanto
International Journal of Seocology Volume 01, Issue 03 : May-August 2020
Publisher : STIE AAS Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/seocology.v1i03.13

Abstract

This research is motivated by the smartphone market which is increasing and more and more is interested in smartphone products, so that it becomes one of the backgrounds of Oppo smartphones to take part in enlivening the smartphone market. The purpose of this study was to determine the effect of product quality, brand ambassadors, product design and lifestyle on purchasing decisions for the Oppo smartphone. The research method used is quantitative research methods. The determination of the samples number are using Rao Purba formula and obtained a sample of 96 respondents. The results show that there is a positive and significant influence between product quality, brand ambassadors, product design and lifestyle on purchasing decisions for Oppo brand smartphones.
Pemberdayaan Kewirausahaan Santri Pondok Pesantren Ad-Dhuha di Masa Pandemi Ari Susanti; Budi Istiyanto; Tri Ratna Pamikatsih
Jurnal Abdidas Vol. 2 No. 4 (2021): August Pages 725-1020
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v2i4.367

Abstract

Pondok Pesantren Ad-Dhuha merupakan salah pondok pesantren yang memiliki kegiatan kewirausahaan. Dalam pengelolaan bisnisnya, para santri terbiasa untuk melakukan secara offline. Namun akibat terjadi pandemi Covid-19 saat ini, mengharuskan mereka untuk mulai menambah kemampuan yang ada agar mampu bertahan dalam situasi ini. Metode yang digunakan adalah pembekalan materi dan dilanjutkan dengan pendampingan. Pembekalan kewirausahaan dilakukan untuk membuka pandangan para santri mengenai informasi dan langkah yang tepat untuk menjalankan bisnis di era pandemi ini. Pembekalan manajemen operasional dibutuhkan untuk membantu proses produksi agar lebih efisien. Pembekalan pengelolaan keuangan digunakan untuk bagaimana mengelola keuangan dari segi biaya produksi hingga harga jual. Pembekalan pemasaran online dilakukan agar para santri dapat melakukan pemasaran online dengan lebih baik. Hasil dari kegiatan ini, para santri Ad-Dhuha bisa menjalankan bisnis lebih dengan lebih efisien dan baik. Para santri dapat melakukan pemasaran produk mereka secara online dan dapan meningkatkan penjualannya. Sehingga dapat disimpulkan bahwa dari kegiatan pengabdian ini, santri Pondok Pesantren Ad-Dhuha dapat mengahadapi situasi pandemi Covid-19, mampu bertahan dan berjalan lebih efisien dari sebelumnya.
Kualitas Pelayanan, Kualitas Produk, Harga dan Brand Image Terhadap Kepuasan Pelanggan Minuman Noni Juice Boyolali Saat Pandemi: Service Quality, Product Quality, Price and Brand Image on Customer Satisfaction of Boyolali Noni Juice Drinks During a Pandemic Hasna Al Aliyah; Budi Istiyanto
Jurnal Sinar Manajemen Vol. 9 No. 1: MARET 2022
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v9i1.2333

Abstract

Tujuan dari riset ialah menganalisis Pengaruh Kualitas Pelayanan, Kualitas Produk, Harga Dan Brand Image Terhadap Kepuasan Pelanggan Minuman Herbal Noni Juice di Boyolali Saat Pandemic. Riset ini memakai metode random sampling dengan jumlah populasi tidak terbatas yakni 100 responden. Teknik riset ialah analisis linear berganda. Perhitungan uji tersebut melalui SPSS 25.0 untuk windows. Pengolahan data merupakan salah satu pengujian untuk melakukan uji validitas & reliabilitas, uji normalitas, analisis deskriptif, perhitungan koefisien determinasi, serta uji hipotesis serta secara parsial. Hasil dari riset yaitu variabel kualitas pelayanan, kualitas produk serta harga tidak berdampak atas kepuasan pelanggan sedangkan brand image berpengaruh signifikan akan kepuasan pelanggan.
The Effect of Electronic Word of Mouth, Trust, Perceived Risk, and Site Quality on Transactions using E-Commerce Tunjung Candra Ervia Danis; Budi Istiyanto; Elia Ardyana
International Conferences SDGs 2030 Challenges and Solutions Vol 1, No 1 (2017)
Publisher : International Conferences SDGs 2030 Challenges and Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (840.108 KB)

Abstract

This study examines the effect of electronic word of mouth, trust, risk perception, and site quality on transactions using e-commerce. The sampling technique using proportional random sampling method with the sample amount of 100 people. Data analysis techniques used to answer the hypothesis is multiple regression using SPSS 16.00 for Windows. The result of research shows that there is a significant positive effect of electronic word of mouth on the interest of transactions using e-commerce, there is a significant positive effect of trust on the interest of transact using e-commerce, there is a significant negative effect of risk perception on the interest of transact using e-commerce, Positively significant site quality to transact interest using e-commerce.
Pengaruh Experiential Marketing, Kualitas Pelayanan, Citra Merek dan Harga dalam Meningkatkan Kepuasan Pelanggan (Studi pada Bioskop XXI Solo Square) Rahayu Dwi Utami; Budi Istiyanto
JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Vol 1 No 1 (2020): Desember 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v1i1.36

Abstract

Persaingan pasar yang begitu ketat, sebagai pemilik usaha dalam bidang industry hiburan di Indomesia perlu memperhatikan variable yang dapat mempengaruhi kepuasan pelanggan, yaitu experiental marketing, kuaitas pelayanan, citra merek, dan harga. Penelitian ini bertujuan untuk mengetahui pengaruh experiental marketing, kualitas pelayanan, citra merek dan harga dalam meningkatkan kepuasan pelanggan dalam menonton bioskop XXI Sol Square. Populasi penelitian ini adalah semua pengunjung Bioskop XXI Solo Square, dan metode pengambilan sampel yang digunakan adalah metode purposive sampling, dimana sampel yang diperoleh sebesar 100 responden. Analisis yang digunakan dalam penelitian yaitu (1) Uji instrument data yang terdiri dari Uji Validitas dan uji reliabilitas, (2) Uji asumsi klasik yang terdiri dari normalitas, multikolinearitas, heteroskedastisitas, (3) Analisis regresi berganda, (4) Uji hipotesis terdiri dari uji t dan koefisien determinasi. Hasil penelitian menunjukan bahwa Ekperiental Marketing tidak bepengaruh signnifikan terhadap kepuasan pelanggan dalam menonton bioskop XXI Solo Square sedangkan kuaitas pelayanan, citra merek dan harga berpengaruh signifika terhadap kepuasan pelanggan dalam menonton bioskop XXI Solo Square Market competition is so tight, as business owners in the areas of the entertainment industry in Indonesia need to pay attention to the variables that can affect customer satisfaction, i.e., experiential marketing, serviceioquality, brand0iimage,09andiiprice. This09research aims to know the influencexxof Experiential Marketing, service quality, brand image and price in increasing customerxxsatisfaction in watching the cinema XXI Solo Square. Theapopulation ofathisaresearchaisaallavisitors of cinema XXI in Solo Square, and theasamplingamethod usediisitheimethodiof PurposiveaSampling, where samples were obtained of 100 respondents. The analysis used in the study are (1) Test Instrument Data consisting of Test validity and Reliability Tests, (2) a classic Assumption Test consisting of Multicollinearity, Normality, Heteroskedastisitas, (3) Multiple0iregressionxianalysis, (4) Test Hypotheses t Test and consists of the determination of the Coefficient. The results showed that no effect significant Experiential Marketing towards customer satisfaction in watching the cinema XXI Solo Square while quality ofvbservice,oibrand00image, andioPrice effect significantly toxxcustomerxxsatisfaction0iin watching the cinema XXI Solo Square
Menguji Pengaruh Word of Mouth, Kesadaran Merek, Gaya Hidup Dana Kualitas Produk terhadap Minat Belia Sepatu Merk Converse di Surakarta Oktaviana Tri Setyo Utami; Budi Istiyanto
JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Vol 1 No 1 (2020): Desember 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v1i1.37

Abstract

Persaingan dalam industry sepatu saat ini semakin ketat. Para produsen sepatu berlomba-lomba menciptakan berbagai inovasi dalam memasarkan produk sepatu mereka. Penelitian ini bertujuan untuk mengetahui pengaruh word of mouth, kesadaran merek, gaya hidup dan kualitas produk terhadap minat beli sepatu merek converse. Populasi ini adalah masyarakat di Surakarta yang mengetahui dan menggunakan sepatu sepatu converse. Metode pengambiln sampel menggunakan teknik purposive sampling dimana sampel yang diperoleh 105 responden. Analisis yang digunakan dalam penelitian ini (1) Uji Instrumen data yang terdiri dari Uji Validitas dan Uji Reliabilitas; (2) Uji asumsi klasikyang terdiri dari Uji Normalitas, Uji Heteroskedastisitas dan Uji Multikolinearitas; (3) Hipotesis terdiri dari Uji t dan koefisien determinasi (R2); (4) Analisis regresi linear berganda. Hasil penelitian menunjukan bahwa (5) Word of mouth, gaya hidup, kualitas produk secara parsial berpengaruh signifikan terhadap minat beli sepatu merek converse, tetapi kesadaran merek tidak bepengaruh dan tidak signifikan terhadap minat beli sepatumerek converse. Competition in the footwear industry is now getting tougher. Shoe manufacturers are competing to creat various innovations in marketing their products. This study aims to determine the effect of word of mouth, brand awareness, lifestyle and product quality on buying converse brand shoes. This population is the people in Surakarta who know and use converse shoes. The sampling method uses a purposive sampling technique where the sample obtained is 105 respondents. The analysis used in this study (1) Test data instrument consisting of Validity Test and Reliability Test; (2) Classic assumption test consists of Normality Test, Heteroscedasticity Test, and Multicollinearity Test; (3) Hypothesis test consists of t test and coefficient of determination (R2); (4) Analysis of multiple linear regression. The results showed that (5) word of mouth, lifestyle, product quality partiallyhave a significant effect on buying converse brand shoes, but brand awareness has no effect and is not significant on the interest in buying brand converse shoes.
Pengaruh Media Sosial, Harga, Kemudahan Penggunaan Terhadap Keputusan Pembelian Online Andi Kurniawan; Budi Istiyanto
JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Vol 2 No 1 (2021): Desember 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v2i1.68

Abstract

Penelitian ini dilakukan dengan tujuan yaitu mengkaji dan menguraikan dampak pengaruh media sosial, harga, kemudahan penggunaan terhadap keputusan pembelian secara online. Sumber informasi data pada penelitian ini meliputi data asli dan data pendukung, sebanyak 97 responden menggunakan teknik purposive sampling dan menggunakan belanja online sebagai standard pengambilan sampel. Teknik yang digunakan untuk menguji data penelitian yaitu uji validitas dan realibilitas, uji asumsi kalsik (uji normalitas, uji multikolinieritas, uji heteroskedastisitas), uji regresi linier berganda, uji f dan uji t, dan uji koefisien determinasi. Hasil perhitungan dari uji f didapat hasil nilai 29,361 lebih besar dari nilai f tabel 2,70. Hasil perhitungan uji t dapat disimpulkan nilai t variabel media sosial sebesar 0,994 lebih kecil dari t tabel 1,66, nilai t variabel harga 3,290 lebih besar dari t tabel 1,66 dan nilai t variabel kemudahaan penggunaan 5,554 lebih dari besar t tabel 1,66. Berdasarkan pengujian koefisien determinasi diperoleh bahwa 48,6% variabel keputusan pembelian dipengaruhi oleh variabel media sosial, harga, dan kemudahan penggunaan, sedangkan sisanya 51,4% dipengaruhi oleh variabel lain yang tidak diteliti pada penelitian ini. Kata kunci: Media Sosial, Harga, Kemudahan Penggunaan.
Analisis Celebrity Endorsment, Persepsi Harga Dan Electronic Word Of Mouth Terhadap Minat Beli Pada Aplikasi Shopee Mutiara Sandesta; Budi Istiyanto
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4454

Abstract

The convenience that consumers get while purchasing products or services through Shopee app has to consider many factors, so any company involved in the sale will always pay attention to these different factors, hoping that consumers will be interested or take advantage of them. The purposeaof this study was to analyze the effect of celebrity endorsements, price perception, and electronicaword of mouth on purchase interest in the Shopee app. This research uses hypothesis testing, which assesses the accuracy of the proposed hypothesis and is tested using statistical tests. The samplingatechnique used in this study is targeted sampling. The data analysis techniqueaused multiple linear analysis.The test is calculated using SPSS 26.0 for Windows. Data processing consists of validity and reliability testing, normality testing, descriptive analysis, calculation of the coefficient of determination, and simultaneous (FTest) and partial (TTest) performance of hypothesis tests. This result is available for 100 respondents, whereby the results of the variables celebrity, price perception and electronic word of mouth have a positive effect on the purchase interest of partial and simultaneous calculations. The effect is 73.9% on the purchase interest. Keywords: Celebrity Endorsment, Price Perception, Electronic Word Of Mouth, Buying Interest
PERAN BRAND AMBASSADOR, BRAND IMAGE, DAN HARGA TERHADAP MINAT BELI KONSUMEN (STUDI KASUS CO-BRANDING SAMSUNG X BTS) Agnes Arum Kusuma Wardani; Budi Istiyanto
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4645

Abstract

The purpose of this study aims to determine whether Brand Ambassador, Brand Image and Price affect the purchase intention of Samsung products. The method used by the author is a quantitative method. The sample used in this study is a purposive sampling method with an unlimited population. Samsung and ARMY users (BTS fans) who are 15-50 years old and domiciled in Solo Raya are the criteria in this study. The data analysis technique used is validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, T test, R test and R2 test. Based on the data processing, it was found that the Brand Ambassador variable had a positive and insignificant effect on buying interest. And the Brand Image and Price variables have a positive and significant influence on buying interest.Suggestions from the results of this research, Samsung should consider more about the Brand Ambassador that you want to partner with to increase sales and be consistent in considering Samsung's brand image and price according to the quality and features available. Keyword : Brand Ambassador, Brand Image, and Price
Co-Authors Agnes Arum Kusuma Wardani Amir Abdul Karim Andi Kurniawan Ari Susanti Elia Ardyan Feni Desy Fitriana Hasna Al Aliyah Muhammad Jalari Mutiara Sandesta Oktaviana Tri Setyo Utami Penny Sukma Nuryanti Rahayu Dwi Utami Tri Ratna Pamikatsih Tunjung Candra Ervia Danis