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All Journal AFEBI Management and Business Review Journal on Education Jurnal Pendidikan Jurnal Review Pendidikan dan Pengajaran (JRPP) Diseminasi : Jurnal Pengabdian kepada Masyarakat Equity: Jurnal Ekonomi
Yusuf, Yusuf
Jurusan Manajemen, Fakultas Ekonomi, Universitas Terbuka Pangkalpinang, Indonesia
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal on Education

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Rintisan Desa Wisata Budaya melalui Pemberdayaan Kearifan Lokal dan Pemanfaatan Digital Marketing Yusuf Yusuf; Gigih Ibnu Prayoga; Christianingrum Christianingrum
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.4296

Abstract

Dusun Air Abik, located in the Gunung Muda Village of the Belinyu District in Bangka Regency, has a potential natural landscape and local wisdom that is still being practiced, making it a primary value to be preserved. The indigenous tribe of Suku Lom or Urang Lom is led by a traditional leader who is a descendant of the original Urang Lom who does not have a belief system. The Mapur Customary Institution (LAM) has the task of preserving the traditions and beliefs of ancestors as well as preserving the customary forest. The PkM Dosen program aims to increase the creativity of the community in managing ecotourism potential by promoting local wisdom. The program includes workshops on the development of local wisdom-based tourism, branding and assistance in the use of social media and digital marketing for the development of medicinal plant education centers. The community faces both internal and external problems. Internal problems include stagnant social systems, belief systems regarding marriage (lineage), and threatened identity. External problems are focused on tenurial conflicts that have been going on for the past decade, namely the conflict over land disputes between palm oil plantation companies and Urang Lom, which threatens the preservation of local wisdom in the area. The community hopes that the community service program can provide a solution and have a positive impact on the process of Dusun Air Abik becoming a tourist village.
Promosi: Pemanfaatan Media Sosial dan E-Wom Communication pada Minat Menjadi Mahasiswa (Survei pada Followers akun Facebook UT Pangkalpinang) Yusuf Yusuf
Journal on Education Vol 6 No 3 (2024): Volume 6 Nomor 3 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i3.5448

Abstract

The aim of the research is to find out the description of promotion through social media and e-WOM Communication and the interest in becoming a student among UT Pangkalpinang Facebook followers, and its partial and simultaneous influence so that information can be obtained to increase the best promotion in increasing interest in becoming a UT Pangkalpinang student. The research methodology used is a quantitative descriptive statistical approach. The sample consisted of 257 students with a population of 4,958. This type of data uses primary data by distributing digital questionnaires. Data analysis techniques use descriptive tests and multiple linear regression analysis. The research results show: [1] all dimensions have a high average value (3.41-4.20). [2] partially there are 7 dimensions that have a significant effect and 2 dimensions that have no significant effect. The dimensions that have a significant influence are context, communication, connection (variable promotion via social media), platform assistance, concern for others, social benefits and helping the company (variable promotion via e-WOM Communication). Meanwhile, the variables that do not have a significant effect are collaboration (variable promotion via social media) and positive self-enhancement (variable promotion via e-commerce communication) [3] Simultaneously, all dimensions have a significant influence on student decision making (296,384>19,492). This means that every time there is an increase or decrease in the dimensions and independent variables together, they will have a significant influence on the interest in becoming a student among UT Pangkalpinang Facebook followers.
Co-Authors Adrian Sutawijaya Anfas, Anfas Anggraeni Yunita Christianingrum Gigih Ibnu Prayoga Sudarwo, Raden