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Ibnu Hajar Dewantara
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PENGARUH PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN EMAS 22% DI KOTA KRAKSAAN KABUPATEN PROBOLINGGO (Studi Pada Toko Pusaka Mas) Ibnu Hajar Dewantara
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 1: Semester Ganjil 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to analyze the influence of perceived value on purchasing decisions gold 22% Kraksaan city probolinggo. To find out how much influence the dependent variable (buying decisions) to the independent variables (Quality/Performance Value, Emotional Value, Functional Value, Social Value). This study uses multiple regression analysis with SPSS version 17.0. This data collection method uses a questionnaire to  consumer of  Pusaka Mas  store  in Kraksaan..  Questionnaires were distributed  100 questionnaires. The results of studies using multiple linear regression analysis, showed that simultaneous variabel  quality/performance value  (X1), emotional value  (X2), functional value  (X3), social value  (X4),  has a significant influence on buying decisions (Y). While partial, variable funtcional value showed a significant effect on decision buying consumen. Keywords: Perceived Value, Quality/Performance Value, Emotional Value, Functional Value, Social Value, and Purchase Decision.
PENGARUH PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN EMAS 22% DI KOTA KRAKSAAN KABUPATEN PROBOLINGGO (Studi Pada Toko Pusaka Mas) Dewantara, Ibnu Hajar
Jurnal Ilmiah Mahasiswa FEB Vol. 2 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of perceived value on purchasing decisions gold 22% Kraksaan city probolinggo. To find out how much influence the dependent variable (buying decisions) to the independent variables (Quality/Performance Value, Emotional Value, Functional Value, Social Value). This study uses multiple regression analysis with SPSS version 17.0. This data collection method uses a questionnaire to  consumer of  Pusaka Mas  store  in Kraksaan..  Questionnaires were distributed  100 questionnaires. The results of studies using multiple linear regression analysis, showed that simultaneous variabel  quality/performance value  (X1), emotional value  (X2), functional value  (X3), social value  (X4),  has a significant influence on buying decisions (Y). While partial, variable funtcional value showed a significant effect on decision buying consumen. Keywords: Perceived Value, Quality/Performance Value, Emotional Value, Functional Value, Social Value, and Purchase Decision.
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