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All Journal Jurnal Ilmiah Mahasiswa FEB Journal of Regional Economics Indonesia
Ibnu Hajar Dewantara
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Economics, Econometrics & Finance Education

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PENGARUH PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN EMAS 22% DI KOTA KRAKSAAN KABUPATEN PROBOLINGGO (Studi Pada Toko Pusaka Mas) Ibnu Hajar Dewantara
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 1: Semester Ganjil 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to analyze the influence of perceived value on purchasing decisions gold 22% Kraksaan city probolinggo. To find out how much influence the dependent variable (buying decisions) to the independent variables (Quality/Performance Value, Emotional Value, Functional Value, Social Value). This study uses multiple regression analysis with SPSS version 17.0. This data collection method uses a questionnaire to  consumer of  Pusaka Mas  store  in Kraksaan..  Questionnaires were distributed  100 questionnaires. The results of studies using multiple linear regression analysis, showed that simultaneous variabel  quality/performance value  (X1), emotional value  (X2), functional value  (X3), social value  (X4),  has a significant influence on buying decisions (Y). While partial, variable funtcional value showed a significant effect on decision buying consumen. Keywords: Perceived Value, Quality/Performance Value, Emotional Value, Functional Value, Social Value, and Purchase Decision.
PENGARUH PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN EMAS 22% DI KOTA KRAKSAAN KABUPATEN PROBOLINGGO (Studi Pada Toko Pusaka Mas) Dewantara, Ibnu Hajar
Jurnal Ilmiah Mahasiswa FEB Vol. 2 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of perceived value on purchasing decisions gold 22% Kraksaan city probolinggo. To find out how much influence the dependent variable (buying decisions) to the independent variables (Quality/Performance Value, Emotional Value, Functional Value, Social Value). This study uses multiple regression analysis with SPSS version 17.0. This data collection method uses a questionnaire to  consumer of  Pusaka Mas  store  in Kraksaan..  Questionnaires were distributed  100 questionnaires. The results of studies using multiple linear regression analysis, showed that simultaneous variabel  quality/performance value  (X1), emotional value  (X2), functional value  (X3), social value  (X4),  has a significant influence on buying decisions (Y). While partial, variable funtcional value showed a significant effect on decision buying consumen. Keywords: Perceived Value, Quality/Performance Value, Emotional Value, Functional Value, Social Value, and Purchase Decision.
Understanding Gold Purchase Decisions: The Role of Customer Satisfaction and Brand Image in Retail Gold Markets Dewantara, Ibnu Hajar; Mardani, Ronny Malavia; Bastomi, Mohamad
Journal of Regional Economics Indonesia Vol. 7 No. 1 (2026): February 2026
Publisher : University Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jrei.v7i1.16792

Abstract

Gold is widely regarded as a stable investment asset, leading to increasing competition among retail gold businesses in attracting consumers. This study aims to examine how brand image and customer satisfaction influence consumers’ gold purchase decisions in a local retail context. A qualitative case study approach was employed to obtain an in-depth understanding of consumer perceptions and experiences. The research was conducted at Toko Emas Sahabat Kraksaan Probolinggo, with informants selected through purposive sampling among consumers who had previously purchased gold. Data were collected through semi-structured interviews, non-participant observation, and documentation, and analyzed using thematic analysis. The findings reveal that brand image plays a crucial role in reducing perceived risk and building consumer trust, while customer satisfaction is primarily shaped by service quality, transparency of information, and product authenticity. Both factors jointly influence consumers’ confidence in making purchase decisions. This study contributes to the consumer behavior literature by highlighting the importance of trust, reputation, and service experience in shaping purchase decisions within the retail gold market.
Co-Authors Bastomi, Mohamad Ronny Malavia Mardani