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All Journal JBT (JURNAL BISNIS dan TEKNOLOGI) JURNAL HOSPITALITI DAN PARIWISATA Journal of Innovation Research and Knowledge Jurnal Ekonomi, Manajemen, Akuntansi
Tjiptojuwono, Eko
Politeknik NSC Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Journal : Journal of Innovation Research and Knowledge

 1 
PENGARUH WORK LIFE BALANCE, MOTIVASI KERJA, DAN KEPUASAN KERJA TERHADAP KINERJA PEGAWAI BIRO UMUM SEKDA PEMPROV JATIM Elfania Prenzi Andhira; Daffa Abdi Prasetya; Amara Lintang Adani; Eko Tjiptojuwono
Journal of Innovation Research and Knowledge Vol. 5 No. 4: September 2025
Publisher : Bajang Institute

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Abstract

Employee productivity plays an important role in determining the success of an institution, especially in government agencies such as the General Bureau within the Regional Secretariat of East Java Province. This study was designed to evaluate the impact of work-life balance, work motivation, and employee satisfaction levels on staff performance. A quantitative method was employed through a survey of 39 permanent employees. Data were analyzed using multiple linear regression with classical assumption tests (normality, multicollinearity, heteroscedasticity). Results revealed that work the analysis results showed that work enthusiasm had a significant impact on performance (β=0.893; p=0.000). Meanwhile, work-life balance (p=0.249) and job satisfaction (p=0.406) did not have a significant impact the findings reinforce motivation as the primary driver of bureaucratic performance while challenging conventional assumptions about WLB and job satisfaction. Practically, organizations should prioritize evidence-based policies to enhance intrinsic motivation. Further research should explore mediating variables such as organizational culture.
STRATEGI PEMASARAN PERALATAN PERTUKANGAN DAN MESIN PADA TOKO TEKNIK TURI INDAH DENGAN ANALISIS SWOT Novi Welyawati; Eko Tjiptojuwono
Journal of Innovation Research and Knowledge Vol. 4 No. 3: Agustus 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i3.8405

Abstract

The development of the times causes business competition to become increasingly competitive. This causes businesses to have to create marketing strategies that can increase product sales. The research objectives are 1) Analyzing Strength, Weakness, Opportunities and Threats factors in determining the marketing strategy of the Turi Indah engineering shop and 2) Analyzing the marketing strategy to increase the income of the Turi Indah engineering shop. The type of research is qualitative. The research informants were 3 engineering shop owners and employees. The data collection method was carried out by interviews. Meanwhile, the data analysis method is carried out using SWOT analysis and descriptive analysis. The research results prove that there are 4 factors each in the Strength, Weakness, Opportunities and Threat elements. Marketing strategies that can be implemented are implementing SO strategies such as making packages to purchase goods to attract customers to buy, ST strategies such as providing recommendations on product displays for the cheapest product prices, WO strategies such as evaluating product prices with competitors and WT strategies. such as providing a discount policy on minimum purchases.
Co-Authors Amara Lintang Adani Anisa Anisa Daffa Abdi Prasetya Efendi, Achmat Elfania Prenzi Andhira Fadilla, Lailatul Ida Rusmawati Lilik Sumarni Lilik Sumarni Mai saroh, Aziza Nur Nastiti, Karina Dwi Novi Welyawati Salsadilla Evrita Santoso, Regita Eka Aprilliana