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All Journal JURNAL HOSPITALITI DAN PARIWISATA
lusiana maribet manurung
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Decision Sciences, Operations Research & Management

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Efektivitas Promosi Terhadap Peningkatan Penjualan di Maxx Cofee Benton Junction lusiana maribet manurung; Diena Mutiara Lemy
HOSPITALITI DAN PARIWISATA Vol 4 No 1 (2021): JURNAL HOSPITALITI DAN PARIWISATA
Publisher : PolimdoSains

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35729/jhp.v4i1.60

Abstract

Effectiveness Of Promotion To Increase Sales In Maxx Coffee Benton Junction. Maxx Coffee is one of the local coffee shops under Lippo Group Company. This business does promotion to increase its sales. The purpose of this research is to identify the promotion strategies and analyze their effectiveness by using advertising, sales promotion, publication personal selling, and merchendise. This internship report uses the qualitative approach. The methods are interviewing the chosen respondents the understand the problem of the research and observing the promotion and respondents’ response toward it. The result of this research shows that promotion strategies by advertising, sales promotion, publication personal selling, and merchandise are effective to increase the sales.
Co-Authors Diena Mutiara Lemy