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All Journal International Journal of Applied Business and International Management Journal of the Community Development in Asia
Nuriah Nuriah
Ma Chung University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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ENHANCE PROMOTION STRATEGIES CV UTERO GO INTERNATIONAL Albertus Eka; Roberto J Albuja Solis; Lea Voight; Nuriah Nuriah; Swe Swe Win; Ashknani Kawther
International Journal of Applied Business and International Management Vol 2, No 1 (2017): IJABIM Vol 2. No. 1
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.387 KB) | DOI: 10.32535/ijabim.v2i1.6

Abstract

With ongoing globalization, many business opportunities emerge all over the world. Operating business in one single country means to fail at exploiting additional profit from exporting one’s product or service globally. The following report will analyst the business operations of the company Utero, a creative design agency, responsible for brand, design and consultant services and located in Indonesia. As the company is already very successful in their country of origin, they should start exporting their services to other countries, to grow and yield additional profit. In order to do so, we will construct a marketing plan for Utero, based on a thorough analysis of the company’s background, its vision, mission and organizational structure. Also, we are going to assess the readiness of the company to do international marketing. Finally, we are going to give advice on how to successfully develop and implement international marketing, to enter markets all over the world. We found, that Utero should implement different marketing strategies, such as publishing a video of the firm online to increase brand awareness and spread it on social media networks such as Facebook. Other possible ideas would be to create a company-based Facebook page or create advertisement that will be displayed on YouTube. In general, our report aims at leading the company Utero on a successful path for further development and we believe that our proposed marketing plan will enable the company to significantly expand their business.
BISNIS EKSPOR IMPOR Growbox Elwin Graciano Lay; Fauziah Isnaini; Ketut Sadhunata W.; Maulana Muhammad; Nuriah Nuriah
Journal of the Community Development in Asia (JCDA) Vol 1, No 2 (2018): Special Issue for Students - Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (630.98 KB) | DOI: 10.32535/jcda.v1i2.330

Abstract

This paper is written to find out what is done for the export process of goods. The products exported in this paper are paprikabox products. Paprikabox is a product idea that the author created. In this paper there are some information such as company profiles, product ideas, marketing strategies, export documents and procedures, human resources, and financial. The idea of this paprikabox product will later be submitted to PT. Ideas Indonesia as a reference for new products that will be mass produced. Keywords : Export, Paprika, Paprikabox, Marketing
Co-Authors Albertus Eka Ashknani Kawther Elwin Graciano Lay Fauziah Isnaini Ketut Sadhunata W. Lea Voight Maulana Muhammad Roberto J Albuja Solis Swe Swe Win