International Journal of Applied Business and International Management
Vol 2, No 1 (2017): IJABIM Vol 2. No. 1

ENHANCE PROMOTION STRATEGIES CV UTERO GO INTERNATIONAL

Albertus Eka (Ma Chung University, Indonesia)
Roberto J Albuja Solis (Oakton community College, USA)
Lea Voight (University of Groningen)
Nuriah Nuriah (Ma Chung University)
Swe Swe Win (Stamford International University)
Ashknani Kawther (Kuwait University)



Article Info

Publish Date
02 Dec 2017

Abstract

With ongoing globalization, many business opportunities emerge all over the world. Operating business in one single country means to fail at exploiting additional profit from exporting one’s product or service globally. The following report will analyst the business operations of the company Utero, a creative design agency, responsible for brand, design and consultant services and located in Indonesia. As the company is already very successful in their country of origin, they should start exporting their services to other countries, to grow and yield additional profit. In order to do so, we will construct a marketing plan for Utero, based on a thorough analysis of the company’s background, its vision, mission and organizational structure. Also, we are going to assess the readiness of the company to do international marketing. Finally, we are going to give advice on how to successfully develop and implement international marketing, to enter markets all over the world. We found, that Utero should implement different marketing strategies, such as publishing a video of the firm online to increase brand awareness and spread it on social media networks such as Facebook. Other possible ideas would be to create a company-based Facebook page or create advertisement that will be displayed on YouTube. In general, our report aims at leading the company Utero on a successful path for further development and we believe that our proposed marketing plan will enable the company to significantly expand their business.

Copyrights © 2017






Journal Info

Abbrev

IJABIM

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

The International Journal of Applied Business and International Management (IJABIM) is a peer-reviewed journal that provides a platform for scholars, professionals, and policymakers to share pioneering research in international business, management, and economics. Published quarterly, the journal ...