Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal International Journal of Applied Business and International Management Journal of International Conference Proceedings
Anshuman Singh
ABES Engineering College
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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To What Extent Does Ericsson Adapt Their Organisational Culture When Opening A Branch in A New Culture? Lea Christiane Neupauer; Daisy Mui Hung Kee; Helen Ghebregziabher; Jaska Leander Triem; Ida Annica Margareta Antonsson; Anshuman Singh; Danah Naji Alkhoudher; Rafael Alvin Susanto
International Journal of Applied Business and International Management Vol 5, No 1 (2020): April 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.942 KB) | DOI: 10.32535/ijabim.v5i1.766

Abstract

Telefonaktiebolaget LM Ericsson (Ericsson) is a Swedish telecom company with branches all over the world. It is not a secret that a company with branches in several diverse cultures has to decide what extent the organization will go in adapting the host culture into the new branch. This essay will focus on Ericsson and a few cases on how well Ericsson decided to incorporate host cultures into their organization. The cases picked will mainly be in Asia due to the greater cultural difference between the Asian host culture and their European home culture.
A Case Study on Nestle Anshuman Singh; Farah Khalifa Alazmi
Journal of International Conference Proceedings (JICP) Vol 2, No 2 (2019): Proceedings of the 4th International Conference of Project Management (ICPM) Man
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i2.606

Abstract

Nestle was founded in 1866 by Henri Nestle. It started off with one man’s initiative to produce infant formula (for infants who are intolerant to their mothers’ milk) and grew into a multinational corporation worldwide. Nestle has more than 250,000 employees worldwide and factories all around globally. The infant product was so successful that it created demand all over Europe. Eventually This success brought in many business joint ventures and the company underwent many name changes along the way. Nestle started to enhance its product varieties and started to introduce baby cereals, breakfast cereals, chocolates, bottled drinks, beverages, icecreams, dairy products, food seasoning, pet food and many more. The product’s growth was encouraged by aggressive R&D (Research & Development). Nestlé is a successful company that has been around for 145 years and still its headquarter in Vevey,Switzerland. The company’s “objectives are to be recognized as the world leader and Nutrition, Health, and Wellness, trusted by all its stakeholders and to be the reference for financial performance in its industry” .Nestlé Environmental Advisory Group meets regularly to review current environmental issues and to anticipate potential concerns.A Review of the three most recent annual reports, which include the company’s balance sheet and income statement, displayed how Nestlé is trying to be the reference of financial performance in its industry. Reviewing the company’s assets, liabilities, andrevenues reiterates Nestlé’s success over the past couple of years. Today Nestlé is seen across grocery stores; however, the general population identifies them based on their brands.Nestlé’s most recent achievement was the purchase of Kraft Frozen pizza business.
Co-Authors Daisy Mui Hung Kee Danah Naji Alkhoudher Farah Khalifa Alazmi Helen Ghebregziabher Ida Annica Margareta Antonsson Jaska Leander Triem Lea Christiane Neupauer Rafael Alvin Susanto