To What Extent Does Ericsson Adapt Their Organisational Culture When Opening A Branch in A New Culture?

Lea Christiane Neupauer (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Helen Ghebregziabher (Universiti Sains Malaysia)
Jaska Leander Triem (Universiti Sains Malaysia)
Ida Annica Margareta Antonsson (Universiti Sains Malaysia)
Anshuman Singh (ABES Engineering College)
Danah Naji Alkhoudher (Kuwait University)
Rafael Alvin Susanto (Universitas Ma Chung)

International Journal of Applied Business and International Management
Vol 5, No 1 (2020): April 2020

Telefonaktiebolaget LM Ericsson (Ericsson) is a Swedish telecom company with branches all over the world. It is not a secret that a company with branches in several diverse cultures has to decide what extent the organization will go in adapting the host culture into the new branch. This essay will focus on Ericsson and a few cases on how well Ericsson decided to incorporate host cultures into their organization. The cases picked will mainly be in Asia due to the greater cultural difference between the Asian host culture and their European home culture.