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All Journal International Journal of Applied Business and International Management
Tiveeya Sri Saravanan
Universiti Sains Malaysia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Creating A Better Competitive Edge Through Environmental Sustainability: A Case Study of Panasonic Daisy Mui Hung Kee; Tiveeya Sri Saravanan; Sharnitra Sridaran; Syazwina Syahrin; Tulasii Rajandran; Jiale Tian; Huayan Zhang
International Journal of Applied Business and International Management Vol 5, No 3 (2020): December 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.475 KB) | DOI: 10.32535/ijabim.v5i3.985

Abstract

This paper investigates Panasonic's strategies for its better competitive edge through environmental sustainability. The study analyzed the data collected from the company's websites, customers' personal experiences, and questionnaires. The surveys on customers' feedback on Panasonic products and services were carried out. This study's literature contribution value lies in its investigation of how Panasonic's environmental sustainability has led the company to a competitive advantage. The findings of this paper have significant importance since people today are more concerned about environmental sustainability. Strategies and practices that create a sustainable world economy were discussed.
Creating A Better Competitive Edge Through Environmental Sustainability: A Case Study of Panasonic Daisy Mui Hung Kee; Tiveeya Sri Saravanan; Sharnitra Sridaran; Syazwina Syahrin; Tulasii Rajandran; Jiale Tian; Huayan Zhang
International Journal of Applied Business and International Management Vol 5, No 3 (2020): December 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v5i3.985

Abstract

This paper investigates Panasonic's strategies for its better competitive edge through environmental sustainability. The study analyzed the data collected from the company's websites, customers' personal experiences, and questionnaires. The surveys on customers' feedback on Panasonic products and services were carried out. This study's literature contribution value lies in its investigation of how Panasonic's environmental sustainability has led the company to a competitive advantage. The findings of this paper have significant importance since people today are more concerned about environmental sustainability. Strategies and practices that create a sustainable world economy were discussed.
Co-Authors Daisy Mui Hung Kee Huayan Zhang Jiale Tian Sharnitra Sridaran Syazwina Syahrin Tulasii Rajandran