Creating A Better Competitive Edge Through Environmental Sustainability: A Case Study of Panasonic

Daisy Mui Hung Kee (Universiti Sains Malaysia)
Tiveeya Sri Saravanan (Universiti Sains Malaysia)
Sharnitra Sridaran (Universiti Sains Malaysia)
Syazwina Syahrin (Universiti Sains Malaysia)
Tulasii Rajandran (Universiti Sains Malaysia)
Jiale Tian (Universiti Sains Malaysia)
Huayan Zhang (Universiti Sains Malaysia)

International Journal of Applied Business and International Management
Vol 5, No 3 (2020): December 2020

This paper investigates Panasonic's strategies for its better competitive edge through environmental sustainability. The study analyzed the data collected from the company's websites, customers' personal experiences, and questionnaires. The surveys on customers' feedback on Panasonic products and services were carried out. This study's literature contribution value lies in its investigation of how Panasonic's environmental sustainability has led the company to a competitive advantage. The findings of this paper have significant importance since people today are more concerned about environmental sustainability. Strategies and practices that create a sustainable world economy were discussed.