Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal International Journal of Applied Business and International Management Journal of the Community Development in Asia
Zi Jian Oh
Batu Lanchang Vocational College
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Factors Influencing the Customer Dining Experience and Retention at Marrybrown in Malaysia Zi Jian Oh; Anak Agung Gde Satia Utama; Wen Huey Ong; Daisy Mui Hung Kee; Gandhar Mane; Varsha Ganatra; Jinzun Oh; Li Zhen Ong; Prabawathy A/P Arulanantha Munisvarar
International Journal of Applied Business and International Management Vol 6, No 3 (2021): December 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.174 KB) | DOI: 10.32535/ijabim.v6i3.1332

Abstract

Marrybrown is a Malaysian brand that develops steadily in Halal fast-food chains, which deliver great value products and exceptional quality service. Marrybrown has utilized its competitive advantages and successfully sustained itself among the competitors in the same market. This study investigates the factors influencing the customer dining experience and retention at Marrybrown in Malaysia. The research method is an online survey and analyzed using V-ONE. The findings indicated that food quality, location preference, menu innovation, restaurant environment, and service quality are important variables that affect the customer dining experience and customer retention at Marrybrown located in Malaysia. The findings provide suggestions for future research and improvement of the services provided by Marrybrown located in Malaysia.
Factors of the Development and Decline in New Industrial Era: A Case Study of 7-Eleven Zi Jian Oh; Gai Sin Liem; Safina binti Ismail; Siti Aina Antasya binti Mohd Indera JR; Nur Muslihah binti Abdul Hakim; Ivan Febrianto; Su Wei Sia; Jo Ying Tan; Wei Qi Tan; Hui Wen Ting; Daisy Mui Hung Kee
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.339 KB) | DOI: 10.32535/jcda.v4i1.994

Abstract

The purpose of this study is to investigate factors of the development and decline of 7-Eleven in the new industrial era. This study examined the relations between marketing mix strategy (4Ps) and customer satisfaction significantly predicting the development and decline of 7-Eleven. A total of 108 respondents, 56 Malaysian and 52 Indonesian, were involved to collect the data by questionnaires. The regression results provided sufficient evidence that factors of 7-Eleven development are positively related to its marketing mix strategy and customer satisfaction or vice versa. This finding provides profound understanding about the relationship between the development and decline factors in new industrial era, its marketing mix strategy and customer satisfaction.
Co-Authors Daisy Mui Hung Kee Gai Sin Liem Gandhar Mane Hui Wen Ting Ivan Febrianto Jinzun Oh Jo Ying Tan Li Zhen Ong Nur Muslihah binti Abdul Hakim Prabawathy A/P Arulanantha Munisvarar Safina binti Ismail Satia Utama, Anak Agung Gde Siti Aina Antasya binti Mohd Indera JR Su Wei Sia Varsha Ganatra Wei Qi Tan Wen Huey Ong