Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Applied Business and International Management International Journal of Accounting & Finance in Asia Pasific
Varsha Ganatra
Vivekanand Education Society's College of Arts, Science and Commerce
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Factors Influencing the Customer Dining Experience and Retention at Marrybrown in Malaysia Zi Jian Oh; Anak Agung Gde Satia Utama; Wen Huey Ong; Daisy Mui Hung Kee; Gandhar Mane; Varsha Ganatra; Jinzun Oh; Li Zhen Ong; Prabawathy A/P Arulanantha Munisvarar
International Journal of Applied Business and International Management Vol 6, No 3 (2021): December 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.174 KB) | DOI: 10.32535/ijabim.v6i3.1332

Abstract

Marrybrown is a Malaysian brand that develops steadily in Halal fast-food chains, which deliver great value products and exceptional quality service. Marrybrown has utilized its competitive advantages and successfully sustained itself among the competitors in the same market. This study investigates the factors influencing the customer dining experience and retention at Marrybrown in Malaysia. The research method is an online survey and analyzed using V-ONE. The findings indicated that food quality, location preference, menu innovation, restaurant environment, and service quality are important variables that affect the customer dining experience and customer retention at Marrybrown located in Malaysia. The findings provide suggestions for future research and improvement of the services provided by Marrybrown located in Malaysia.
Consumer Behavior Analysis on Online and Offline Shopping During Pandemic Situation Miguel Córdova Espinoza; Varsha Ganatra; Kiran Prasanth; Rupesh Sinha; Corina Elena Ochoa Montañez; Kolhe Mayur Sunil; Rishikaysh Kaakandikar
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) October 2
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.536 KB) | DOI: 10.32535/ijafap.v4i3.1208

Abstract

Shopping has undergone a paradigm shift as a result of technological influence, with most consumers preferring online purchasing to traditional physical store shopping. The current pandemic scenario has resulted in a shift in customer spending patterns both online and offline. This paper identifies and analyses customers’ behavior towards online and retail shopping based on various factors affecting their behavior on which mode of shopping most they prefer during the pandemic situation. Primary data was used and a structured questionnaire was utilized to obtain the data. An online survey was conducted to collect from 200 heterogeneous kinds of people. The data collected were subjected to frequency analysis, Chi-square test, and Cronbach’s Alpha Test. IBM Statistical Package for Social Sciences (SPSS v23) was used for analyzing the data. The results revealed that among the various technological factors the proficiency rate of respondents utilizing, the internet has shown a significant impact on the consumers’ preference towards the mode of shopping. Factors like quick product information, a wider choice of products, better prices and discounts highly influence the consumers to opt for online shopping, whereas faster delivery time and product quality reliability and accuracy influence the consumers to choose offline shopping.
Co-Authors A.A. Gde Satia Utama Arun Kumar Jain Chian Lee Xuan Corina Elena Ochoa Montañez Daisy Mui Hung Kee Daisy Mui Hung Kee Fahada Nur Binti Mohd Fauzi Gandhar Mane Hafizh Sasining Ramadhan Harsh Sonawane Hee Hui Mein Irene Saw Ai Ling Jinzun Oh Khor Wee Kian Kiran Prasanth Kolhe Mayur Sunil Lee Jen Zen Li Zhen Ong Liang Mei Qi Liem Gai Sin Lim Hooi Sien Lim Xiao En Madhu Ashok Pandey Miguel Córdova Espinoza Nur Afeza Azila Binti Md Zamri Nur Fatini Farisya Binti Suhairi Nur Hafizah Binti Mohd Yasir Pallavi M Valecha Prabawathy A/P Arulanantha Munisvarar Pragya Goel Priyanshi Goyal Puran Puran Rajesh Kumar Nair Rishikaysh Kaakandikar Rudresh Pandey Rupesh Sinha Rupesh Sinha Satia Utama, Anak Agung Gde Shamin Athirah Binti Abdullah Sheryl George Crasto Siti Nuraliah Ninti Zaidi Sonali Jamnik Tan Jia Tien Tan Shiaw En Wen Huey Ong Zi Jian Oh