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All Journal International Journal of Applied Business and International Management
Dana Xing Yue Hoo
Universiti Sains Malaysia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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A Study on Consumer Behaviour: Transition from Traditional Shopping to Online Shopping During the COVID-19 Pandemic Dwi Nita Aryani; Rajesh Kumar Nair; Dana Xing Yue Hoo; Daisy Kee Mui Hung; Deborah Hong Ru Lim; Dharaniya A/P Ravi Chandran; Wei Ping Chew; Amey Desai
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.992 KB) | DOI: 10.32535/ijabim.v6i2.1170

Abstract

This study aims to investigate Malaysian and Indian consumers’ preferred ways of shopping, the reasons behind their choices, and problems of transactions they faced during the pandemic. Data were primarily collected through a survey distributed to 200 respondents. The study concluded that it is unlikely for online shopping to replace traditional shopping as many consumers remain value physical examination of the products prior to purchase. However, many have opted for online shopping for its various advantages. Regardless of which method of shopping, respondents face similar problems in their transactions. The findings of this study may serve as a guideline for businesses to integrate into online shopping platforms for potential future development.
Co-Authors Amey Desai Daisy Kee Mui Hung Deborah Hong Ru Lim Dharaniya A/P Ravi Chandran Dwi Nita Aryani Rajesh Kumar Nair Wei Ping Chew