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All Journal Advances in Global Economics and Business Journal International Journal of Applied Business and International Management Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific

Rajesh Kumar Nair

SIES College of Management Studies

Author-ID : 2522228

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 8 Documents Claim Missing Document

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Articles

Factors Influencing Consumer Behaviour: A Case of McDonald’s A.A. Gde Satia Utama; Navaneetha Kumar; Sam Jing Wen; Daisy Mui Hung Kee; Tan Min Er; Tan Pei Xin; Yeoh Jun Yuan; Mohideen Hasifa A; Vaishnavi Yadav; Rajesh Kumar Nair; Wulan Ruhiyyih Khanum; Kshitij Shukla; Varsha Ganatra
Advances in Global Economics and Business Journal Vol. 1 No. 2 (2020): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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The purpose of this research is to examine the elements that affect the behaviour of consumer in the fast-food industry (McDonald’s). It also aims to investigate how McDonald’s responds to alter environment and consumer behaviour. The effective recommendation will give after carried out the research. This is relevant to research on such topic as obesity and other health associated problems that currently facing have attracted public attention. As a global fast-food company, McDonald’s has a strong vision of being the best fast-service dining experience in the world fast-food industry. Being the best means offering superior value of product and service in good quantity and quality so that every consumer satisfied with McDonald’s. McDonald’s believe that job satisfaction and motivation are one of the contributing factors to consumer behaviour of McDonald’s. A quantitative approach was adopted and self-administered questionnaire survey was distributed to collect data from the consumer.

A Study on the Winning Steps Maybank Undertake to Gain and Sustain Customers Rajesh Kumar Nair; Varsha Ganatra; Ooi Tian Xiang; Daisy Mui Hung Kee; Ooi Pei Ying; Teh Jing Xuan; Tan Sia Ling; Priyanka Sebastian; Uma Warrier; Amol Sanjay Karkare; Rupesh Sinha; Dian Pratama; A.A. Gde Satia Utama; Vinay Mehta
Advances in Global Economics and Business Journal Vol. 1 No. 2 (2020): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study focuses on customer satisfaction factors. The purpose of this study is to examine the significant factors of the bank that can influence the satisfaction level of the customer. This study also presents how customers rate the factors according to their preferences and demographic factors. Maybank is the largest financial services group and the leading banking group in South East Asia. The goal of Maybank is to humanize financial services across Asia by providing people with access to financial services at reasonable terms and rates and to always be at the heart of the community.

A Study on Consumer Behaviour: Transition from Traditional Shopping to Online Shopping During the COVID-19 Pandemic Dwi Nita Aryani; Rajesh Kumar Nair; Dana Xing Yue Hoo; Daisy Kee Mui Hung; Deborah Hong Ru Lim; Dharaniya A/P Ravi Chandran; Wei Ping Chew; Amey Desai
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
Publisher : AIBPM Publisher

This study aims to investigate Malaysian and Indian consumers’ preferred ways of shopping, the reasons behind their choices, and problems of transactions they faced during the pandemic. Data were primarily collected through a survey distributed to 200 respondents. The study concluded that it is unlikely for online shopping to replace traditional shopping as many consumers remain value physical examination of the products prior to purchase. However, many have opted for online shopping for its various advantages. Regardless of which method of shopping, respondents face similar problems in their transactions. The findings of this study may serve as a guideline for businesses to integrate into online shopping platforms for potential future development.

How Does Social Media Platforms Help to Improve Business Performances during the COVID-19 Pandemic? A Study of TikTok Rajesh Kumar Nair; Varsha Ganatra; Hareeprriya A/P Sugumaran; Daisy Mui Hung Kee; Siew Wvy Heng; Hilari Mei; Chumengyao Huang; Vrutika Doshi
Journal of The Community Development in Asia Vol 5, No 1 (2022): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

The study investigates to which extent social media platforms, specifically TikTok, have driven usersâ€™ satisfaction and lead to business performance improvements. Entrepreneurs, such as small business owners, agents, and drop shippers were facing tremendous challenges to carry out their businesses during the COVID-19 pandemic. The existence of social media applications has allowed them to promote their products or services in various forms despite the failure to conduct businesses physically. However, they tend to use certain social media application only if it satisfies their business needs. This study employs 100 samples of data from students in Universiti Sains Malaysia collected through an online questionnaire. Subsequently, SPSS analysis was conducted and generated descriptive, Pearson correlation, and regression analysis to support the hypotheses. The findings of this study revealed that usersâ€™ satisfaction towards social media, specifically TikTok, have led to customer engagement, personal branding, and effective promotion. Thus, entrepreneurs shall first adopt social media application that provides the highest level of satisfaction to motivate continuous usage of the application which then gradually improves their business performance.Â Â Â

Thai Airways Restructuring Plan to Avert Bankruptcy Rupesh Sinha; Navaneetha Kumar; Chinmay Gandre; Rajesh Kumar Nair; Finn Alessandrino; Daisy Mui Hung Kee; Jullia Deol; Khairunraihani Mohd Samuddin; Nor Asyiqin Rosmadi; Rif’atul Muna; A.A. Gde Satia Utama
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February
Publisher : AIBPM Publisher

For the past ten years, Thai Airways International Public Company Limited (THAI) has been suffering successive losses year after year. In 2014, THAI implemented a restructuring plan to improve its revenue streams, yet to no avail as it has been reporting losses. This study aims to determine the impacts of the restructuring plan on profitability ratios in the company and to determine which variable contributes the most towards their profits or losses. The data used were THAI financial statements of 2010 to 2019. As the results show, THAI's profitability ratios show no significant changes before and after the implementation of the restructuring plan, and the largest contributors to their losses are fuel and oil expenses and impairment losses of aircraft.

Influences of Advertisement on Buying Behaviour A.A. Gde Satia Utama; Rajesh Kumar Nair; Wan En Cheng; Daisy Mui Hung Kee; ZeXian Chen; Min Ru Cheng; ZiHang Cheng; Shruti Talesara
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) October 2
Publisher : AIBPM Publisher

In this era of advanced technology, sellers are provided with different methods, platforms, and designs to prepare their advertisements. This study examines the ways advertisement influences consumer buying behavior in Malaysia and India. A total of 100 responses were collected from surveys to 51 Malaysian respondents and 49 Indian respondents from universities’ groups, personal friends, and families. The findings indicate that advertising is highly persuasive. Also, we identify that social media ad achieve the most affecting advertising channels. We have also identified the difference of view about the influences of advertisement before and after the pandemic.

New Norm in Consumer Buying Pattern: Online Shopping Swing amid the Coronavirus Pandemic Rupesh Sinha; Rajesh Kumar Nair; Veena Naik; Varsha Ganatra; Prarthana Singri; Padmalini Singh; Ashwin Ravindra Kamble; Rishikaysh Kaakandikar; Sirisha KJ; Ishaan Modawal
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) June 2021
Publisher : AIBPM Publisher

A drastic shift in the market environment was observed with the pandemic situation spread all around the world. The number of people at the workplace or marketplace also shrunk from thousands to hundreds, tens, and one-digit numbers with the thought of avoiding the crowd and being in isolation or separations to avoid contact. This rapid change in situation has brought huge overnight changes in the shopping behaviors of the customers from bulk buying in a physical market or family shopping to online shopping of all fast-moving consumer goods. There are beginnings of a shift in this approach in India. The study emphasizes the factors influencing online shopping, benefits, and challenges faced by the customers, and the preferred mode of buying for listed products along with the mode of payment. Suggestive measures to bring positive change are also discussed in the paper.

The Impact of COVID 19 Towards International Business Strategy: A study of Coca-Cola Company Rajesh Kumar Nair; L. Sudershan Reddy; Priyanka Verma; Rudresh Pandey; Sienly Yuwono; Liem Gai Sin; Wong Yun Qi; Daisy Mui Hung Kee; Ooi Xin Gee; Tammy Wong Shao Ing; Tan Pei Yu
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) June 2021
Publisher : AIBPM Publisher

Coca Cola is one of the largest beverage companies in the world and becomes one of the favourite drinks for all people around the world. On March 11, 2020, World Health Organization (WHO) agrees to receive COVID – 19 outbreak a pandemic. This problem firstly started in China; it becomes the main problem of the World. As many Organizations whether domestic and international business affected by this epidemic. International business which is easily affected by the crisis as war, terrorist attacks, natural disasters and another. The main aim of this study is to analysis the global strategy and operations of Coca-Cola Company during COVID–19 pandemic. To collect the data, the questionnaire was distributed to 250 respondents, who are the employees of Coca-Cola company. The questionnaire was distributed via email. The impact of occurrence of Coronavirus on the international business. The results shows that the percentage of respondents who buy Coca-Cola products at online shopping platform increased during the pandemic

Co-Authors A.A. Gde Satia Utama Amey Desai Amol Sanjay Karkare Arun Kumar Jain Asha Dhupad Ashwin Ravindra Kamble Chinmay Gandre Chuah Wei Jien Chumengyao Huang Daisy Kee Mui Hung Daisy Mui Hung Kee Daisy Mui Hung Kee Daisy Mui Hung Kee Dana Xing Yue Hoo Deborah Hong Ru Lim Deepaa Darshanie Lim A/P Arumugan Dharaniya A/P Ravi Chandran Dwi Nita Aryani Felicia Ting Finn Alessandrino Garry Martin Goi Zi Yi Gopalam Sree Lekha Gopika SB Hannah Tiong Haoran Yue Hareeprriya A/P Sugumaran Hilari Mei Ishaan Modawal Jullia Deol Khairunraihani Mohd Samuddin Khor Wee Kian Kshitij Shukla L. Sudershan Reddy Liem Gai Sin Min Ru Cheng Mohideen Hasifa A Navaneetha Kumar Navaneetha Kumar Nor Asyiqin Rosmadi Ooi Pei Ying Ooi Tian Xiang Ooi Xin Gee Padmalini Singh Padmalini Singh Pallavi M Valecha Prarthana Singri Pratama, Dian Priya Pandey Priyanka Sebastian Priyanka Verma Rif’atul Muna Rishikaysh Kaakandikar Rudresh Pandey Rupesh Sinha Rupesh Sinha Rupesh Sinha Saloni Bokil Sam Jing Wen Shamin Athirah Binti Abdullah Sheryl George Crasto Shi En Hah Shruti Talesara Sienly Yuwono Siew Wvy Heng Sin Dee Kew Sirisha KJ Siti Nuraliah Ninti Zaidi Suji Nair Swapnil Digambar Lokhande Tammy Wong Shao Ing Tan Min Er Tan Pei Xin Tan Pei Yu Tan Shiaw En Tan Sia Ling Tan Woei Jiann Tan Yong Liang Teh Jing Xuan Uma Warrier Uma Warrier Vaishnavi Yadav Varsha Ganatra Varsha Ganatra Varsha Ganatra Varsha Ganatra Varsha Ganatra Varsha Ganatra Varsha Ganatra Veena Naik Vinay Mehta Vrutika Doshi Wan En Cheng Wei Ping Chew Wong Yun Qi Wulan Ruhiyyih Khanum Yeoh Jun Yuan Ying Ying Tenh ZeXian Chen ZiHang Cheng

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