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All Journal International Journal of Applied Business and International Management Journal of the Community Development in Asia
Faiqotul Ummah
Ma Chung University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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IMPROVE THE PROMOTION STRATEGY OF KAN JABUNG Faiqotul Ummah; Charistantya Iddo; Abdul Wahab Hakimy; Shelma Amalia; Tommy Minggus; Ludovica Fortunata Cutrona
International Journal of Applied Business and International Management Vol 2, No 3 (2018): IJABIM VOL 2 NO 3
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.982 KB) | DOI: 10.32535/ijabim.v2i3.22

Abstract

KAN Jabung is a cooperative established in 1979. KAN Jabung is a cooperatives that run several business. But, the main business for KAN Jabung is product from cow. Producing dairy milk for people is one of the core business. Lately, milk is become a vital need for people. Milk is the best way to maintain human good health. Delicious taste will never bored people who consume milk. In fact, milk consumption is raising year by year. But, people in the outskirt of the town still has a minimum consumption. So, team 22 think a strategy that suit in these facts. The strategy is going to take an advantage from minimal educating about milk. Milk nutrition isn’t just about the vitamin or calcium, but natural nutrition from milk still brought by the pasteruate ways. Because in UHT way, the nutrition is wasted because of heat and the company has to fill artificial nutrition and in people mindset natural is always better than artificial. Our effort is based on KAN Jabung vision and mission. Being competitive agribusiness cooperatives, and grow sustainably is KAN Jabung vision. This vision means that KAN Jabung has to improving steadily and sustain the profit. Taking segment in family and kids, KAN Jabung hope is to penetrate this product until accepted by citizen in uptown and downtown.
Improve the Promotion Strategy of PT Intan Makmur Jaya Andi Kristian; Anthony Sanjaya; Faiqotul Ummah; Lussyana Maria
Journal of the Community Development in Asia (JCDA) Vol 1, No 3 (2018): Special Issue for Students - Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (795.481 KB) | DOI: 10.32535/jcda.v1i3.336

Abstract

The world of badminton has always been one of the most popular sports in the world, especially in Indonesia. Indonesia itself is the most respected country, it can be said that Indonesia is home to world badminton and produces many talented athletes. Badminton sports are a lot of sports and frequent tournaments. One of the supporting factors for badminton development is the existing facilities. Like the field, racket, Shuttlecock, etc. Shuttlecock is a very important part of the game of badminton. Therefore, the shuttlecock must be made with good quality so that it can be used comfortably. This is what PT Intan Makmur Jaya tried to do on the LONDON brand shettlecock which had been marketed in the region. This research aims to develop London shuttlecock products especially for exports. This research is development and marketing research. To carry out export quality and marketing methods, this shuttlecock needs to be developed to be able to compete with other shuttlecock products, especially for exports. Competition for shuttlecock products in Indonesia is quite hard, because there are many shuttlecock products on the market. Therefore, it is necessary to develop the quality of shuttlecock production in order to compete with other shuttlecock products at the international level which have their own quality standards. The right marketing step can bring shuttlecock products to export. Keywords: Development of Shuttlecock London, Exports, product quality
Co-Authors Abdul Wahab Hakimy Andi Kristian Anthony Sanjaya Charistantya Iddo Ludovica Fortunata Cutrona Lussyana Maria Shelma Amalia Tommy Minggus