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All Journal International Journal of Applied Business and International Management Journal of International Conference Proceedings
Tommy Minggus
Narotama University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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IMPROVE THE PROMOTION STRATEGY OF KAN JABUNG Faiqotul Ummah; Charistantya Iddo; Abdul Wahab Hakimy; Shelma Amalia; Tommy Minggus; Ludovica Fortunata Cutrona
International Journal of Applied Business and International Management Vol 2, No 3 (2018): IJABIM VOL 2 NO 3
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.982 KB) | DOI: 10.32535/ijabim.v2i3.22

Abstract

KAN Jabung is a cooperative established in 1979. KAN Jabung is a cooperatives that run several business. But, the main business for KAN Jabung is product from cow. Producing dairy milk for people is one of the core business. Lately, milk is become a vital need for people. Milk is the best way to maintain human good health. Delicious taste will never bored people who consume milk. In fact, milk consumption is raising year by year. But, people in the outskirt of the town still has a minimum consumption. So, team 22 think a strategy that suit in these facts. The strategy is going to take an advantage from minimal educating about milk. Milk nutrition isn’t just about the vitamin or calcium, but natural nutrition from milk still brought by the pasteruate ways. Because in UHT way, the nutrition is wasted because of heat and the company has to fill artificial nutrition and in people mindset natural is always better than artificial. Our effort is based on KAN Jabung vision and mission. Being competitive agribusiness cooperatives, and grow sustainably is KAN Jabung vision. This vision means that KAN Jabung has to improving steadily and sustain the profit. Taking segment in family and kids, KAN Jabung hope is to penetrate this product until accepted by citizen in uptown and downtown.
Supply chain problem at PT.Campina Ice Cream Industry Surabaya Tommy Minggus; Ananda Dwi Lestari; Firman Ardiansyah
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (20.591 KB) | DOI: 10.32535/jicp.v1i1.155

Abstract

A business must involve many parties such as suppliers, companies, retailers, and customers. The parties form a network of supply chain. The development of the business world from time to time feels more competitive. Every company is always trying to survive in the flow of business competition. Therefore every company does supply chain management. Supply chain needs to be managed to maintain the business continuity so that strategy is needed. This study aims to examine the supply chain, strategy, and its application to the company PT Campina Ice Cream Industry as a manufacturing company and local company that has been known since its establishment in 1972 with a large production capacity. Ice Cream Campina product from PT Campina Ice Cream Industry has also managed to penetrate a large market share is evidenced by the distribution of Ice Cream Campina has reached the entire territory of Indonesia. But PT Campina Ice Cream Industry is experiencing problems regarding supply chain management that is in the process of production and distribution, one of which difficulties to expand distribution in the availability of electrification in the region. Because ice cream marketing requires electrical power for the cooling machine. Currently, the company still relies on one factory in Surabaya with an installed capacity of 30 million liters per year. The method to be used is descriptive method to solve supply chain problem from PT Campina Ice Cream Industry that is by formulating problem solving pattern that exist at present and future, based on data collected to be compiled, explained and analyzed. So that will provide solutions to increase the potential production and distribution in supply chain management from PT Campina Ice Cream Industry. Keywords : Supply Chain, Ice Cream, Manufactur, Electrification,Descriptive Method
Co-Authors Abdul Wahab Hakimy Ananda Dwi Lestari Charistantya Iddo Faiqotul Ummah Firman Ardiansyah Ludovica Fortunata Cutrona Shelma Amalia