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All Journal Jurnal Manajemen dan Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen OPERATION EXCELLENCE: Journal of Applied Industrial Engineering
Gendut Suprayitno
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRATEGI PENGEMBANGAN ASURANSI TERNAK SAPI Nina Sari An-nisa; Rizal Syarief; Gendut Suprayitno
Jurnal Manajemen & Agribisnis Vol. 12 No. 1 (2015): Vol. 12 No. 1, Maret 2015
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (784.168 KB) | DOI: 10.17358/jma.12.1.27

Abstract

Livestock is one of the agricultural Subsectors, which has a strategic role in economic matters in Indonesia. However, livestock faces a lot of risks, which often cause loss for the livestock business agents, especially the breeders. This research aimed to analyze a development strategy on livestock insurance pilot project. The development of the strategy is important for a company in achieving its objectives. This research also aimed to analyze external and internal factors affecting the cattle insurance pilot project implementation and to analyze the company position so that the objectives of the company on cattle insurance pilot project implementation could be determined. Furthermore, this research aimed to design a strategy on the implementation of livestock insurance pilot project, and a case study was used as the research method. The result showed that there were some external and internal factors affecting the development of livestock insurance such as brand image and company performance. The position of the company in the development of livestock insurance is to hold and maintain its position by using the strategic recommendations i.e. market penetration and product development strategy. There are 8 alternative strategies for the development of cow insurance obtained based on the strategy analysis, and there is one suitable alternative strategy obtained by SWOT analysis. The priority strategy obtained in this research by QSPM analysis is given to companies as a recommendation to establish cooperation between companies and the ministry of agriculture to socialize the implementation of livestock insurance and good breeding practice. Keyword: development strategy, cow insurance, pilot project, PT Asuransi Jasa Indonesia, QSPMABSTRAKPeternakan merupakan salah satu subsektor pertanian yang mempunyai peran strategis dalam perekonomian di Indonesia. Namun dalam pelaksanaannya subsektor peternakan menghadapi berbagai risiko yang tidak jarang memberikan kerugian bagi pelaku subsektor peternakan khususnya peternak. Penelitian ini bertujuan menganalisis faktor lingkungan yang berpengaruh pada pelaksanaan pilot project asuransi ternak sapi pada PT Asuransi Jasa Indonesia (Persero). Penelitian ini juga dilakukan untuk mengetahui posisi perusahaan dalam pelaksanaan pilot project, sehingga dapat ditentukan tujuan perusahaan dan selanjutnya akan ditentukan strategi yang sesuai untuk diimplementasikan oleh PT Asuransi Jasa Indonesia sebagai pelaksana pilot project asuransi ternak sapi. Metode yang digunakan pada penelitian ini adalah metode studi kasus. Hasil yang diperoleh dari penelitian ini yaitu diketahui beberapa faktor lingkungan yang paling berpengaruh pada pelaksanaan pilot project asuransi ternak sapi diantaranya adalah kinerja dan brand image perusahaan serta adanya payung hukum berupa UU No 19 tahun 2013. Posisi perusahaan dalam pelaksanaan pilot project ini adalah dalam posisi pertahankan dan pelihara dengan rekomendasi strategi yaitu strategi penetrasi pasar dan strategi pengembangan produk. Pada penelitian ditentukan delapan alternatif strategi yang diperoleh dengan alat analisis SWOT dan ditentukan satu prioritas strategi yang diperoleh dengan alat analisis QSPM sebagai rekomendasi kepada perusahaan yaitu perusahaan melakukan kerjasama dengan Kementerian Pertanian untuk sosialisasi asuransi ternak sapi dan penerapan good breeding practice.Kata kunci:  strategi pengembangan, asuransi ternak sapi, pilot project, PT Asuransi Jasa Indonesia, QSPM
SISTEM IMPLEMENTASI RENCANA AKSI KEBIJAKAN PENGEMBANGAN INDUSTRI HILIR KELAPA SAWIT DI INDONESIA Syekh Farhan Robbani; Idqan Fahmi; Gendut Suprayitno
Jurnal Manajemen & Agribisnis Vol. 12 No. 2 (2015): Vol.12 No. 2, Juli 2015
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1337.967 KB) | DOI: 10.17358/jma.12.2.137

Abstract

Palm oil industry is one of the important industries in Indonesia, but the development only focuses on upstream industry. The government establishes downstream palm oil industry is once of the priorities development industry and will be mainstay industry in future by issues Regulation of Minister Industry No 13/2010 to support it. The aims of this study are to analyze the action plan’s implementation of downstream palm oil industry’s policy and the priority of action plan’s policy implementation based on Regulation of Minister Industry No. 13/2010. This study uses literature review, in-depth interview and questionnaire method to gather opinions from the experts and practitioners, and then analyzed using Analytical Network Process (ANP). The results of this study show that the implementing of action plan the policy of downstream palm oil industry should use priority in improving infrastructure and investment process. Especially availability public facilities such as highway, electricity generator, treatment water installation and support in pro-investment policy. The most important stakeholder is a role of central government be at the facilitators for developing downstream palm oil industry, especially on policy and support system The main recommendation of action plan implementation is improving support system on building public infrastructure process and investment like land clearance policy, investment tax policy, funding scheme and cooperation on development between state-owned corporation and private corporation.Keywords: Analytical Network Process (ANP), downstream palm oil, implementation policy  analysisABSTRAKIndustri kelapa sawit merupakan industri penting di Indonesia, namun pengembangannya masih berfokus kepada industri hulu. Pemerintah menetapkan industri hilir kelapa sawit sebagai salah satu industri prioritas yang akan dikembangkan dan menjadi industri andalan masa depan dengan menerbitkan Peraturan Menteri Perindustrian No 13 tahun 2010 untuk mendukung tujuan tersebut. Tujuan penelitian ini adalah untuk menganalisa implementasi rencana aksi kebijakan pengembangan industri hilir kelapa sawit dan memilih prioritas rencana aksi yang diutamakan dalam Permenperin no 13 Tahun 2010. Metode penelitian ini menggunakan penelitian terdahulu, wawancara mendalam dan kuisioner dari ahli atau praktsi, selanjutnya dianalisis menggunakan analisis proses jaringan (ANP). Hasil penelitian menunjukan implementasi rencana aksi kebijakan pengembangan industri hilir kelapa sawit perlu memprioritaskan perbaikan proses infrastruktur dan investasi. khususnya ketersediaan fasilitas umum meliputi jalan raya, pembangkit listrik dan pengelolaan air bersih serta mendukung kebijakan pro-investasi. Peran terpenting pemangku kepentingan adalah peran pemerintah pusat yang menjadi fasilitator bagi pengembangan industri, khususnya terkait kebijakan dan sistem pendukungnya.  Rekomendasi utama pengembangan industri hilir kelapa sawit adalah memperbaiki sistem pendukung dalam proses pembangunan infrastruktur dan investasi seperti kebijakan pembebasan lahan, kebijakan pajak investasi, skema pembiayaan dan kerjasama pembangunan antara BUMN dan swasta. Kata kunci: analisis proses jaringan (ANP), industri hilir kelapa sawit, analisis implementasi kebijakan
PERANCANGAN STRATEGI PENGUATAN IMPLEMENTASI KEBIJAKAN REHABILITASI HUTAN DAN LAHAN STUDI KASUS DI DESA BANGUNJAYA, KECAMATAN CIGUDEG, KABUPATEN BOGOR, JAWA BARAT Raditya Machdi Rachman; Arif Satria; Gendut Suprayitno
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 2 No. 2 (2016): JABM Vol. 2 No. 2, Mei 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.2.2.196

Abstract

This study was conducted to measure the implementation gap of forest and land rehabilitation (RHL) policy against its objectives, namely maintaining life support systems, and designing strategies to strengthen its subsequent implementation. This study took a case study on the implementation of RHL at Bangunjaya Village, Cigudeg District of Bogor. The assessment used three parameters based on Permenhut No P.39/Menhu-II/2010 including regional, institutional, and technological parameters as well as community participation. Each parameter was weighed by the ranking method based on interviews with the experts. The strategy design was conducted using the Analytic Network Process (ANP). The research results showed that the level of successful implementation in Bangunjaya RHL is 66.3%, categorized as "medium level". The lowest result is in the technological conformity parameter i.e. 11.57%. The design strategy is focused on increasing the success of the conformity of the technology and increase of community participation. The results of the weighting using ANP strategic priority, the priority strategy for the following RHL policy implementation to reach its target is the strengthening of the capacity in conducting activities and involving the community with a weight of 34.8%. The strengthening of the capacity includes streamlining the RHL paradigm RHL by not only growing but also enriching knowledge of overall forest utilization and technical optimization of land use.Keywords: strategic planning, policy implementation, forest and rehabilitation, Analytic Network Process (ANP)
PERANCANGAN TRANSFORMASI INSTITUSI PENYELENGGARA DAN PENGELOLA SERTIFIKASI HALAL DI INDONESIA DENGAN PENDEKATAN SOFT SYSTEM METHODOLOGY: STUDI KASUS DI LPPOM MUI Sumunar Jati; Musa Hubeis; Gendut Suprayitno
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 2 (2021): JABM Vol. 7 No. 2, Mei 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.2.390

Abstract

Recently, halal industries have shown impressive growth in global and national market levels. The purpose of this research is designing the managing and administering institution of halal certification (LPPOM MUI) in order to maintain its functions and roles in the new era of regulations (UUJPH) and the growing of halal ecosystem in industrial digital era 4.0. Soft System Methodology (SSM) is used as the methodology. SSM is an organization process modeling that can be used to solve unstructure general problem and management changing. Rich Picture, Root Definition, and Conceptual Model are presented in this paper. Data was collected by using Focus Group Discussions, involved in the process and in-depth interviews with the Government, MUI, LPPOM MUI, business player, and the public community of halal. The focus of this research is getting knowledge of people, their behaviours, their relationships and their influence to LPPOM MUI transformation and the development of corporate and operational strategies. Based on the analysis, there are eight main results as a key strategy of institution transformation, as follows :(i)identification of people, (ii) institution form, (iii) vision, mission, culture, and values evaluation, (iv) operational evaluation based on resource-based view, (v) legal entity transformation, (vi) managerial improvement, (vii) measurement of marketing and financial performance, and (viii) risk mitigation. Keywords: business strategy, halal regulation, soft system methodology, transformation
MINAT PEMILIHAN PERGURUAN TINGGI DAN PERAN KELOMPOK REFERENSI SERTA KOMUNIKASI PEMASARAN TERINTEGRASI Yuli Harwani; Budi Suharjo; Rita Nurmalina; Gendut Suprayitno
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (677.348 KB) | DOI: 10.22441/mix.2018.v8i2.001

Abstract

Abstract. This study aims to examine the role of reference groups and integrated marketing communications with the intention of college selection through the mediation of attitudes and subjective norms of consumers. The analysis is done from the perspective of high school students in Indonesia as a developing country. The survey was conducted on 432 students with 91.90 percent of respondent's data that can be analyzed. Data analysis and model testing are proposed using Structural Equation Modeling - Lisrel. The result of the analysis shows that there is an influence of the reference group, integrated marketing communications, attitude and subjective norm toward the intention of college selection. These results provide an overview to the college managerial to develop an integrated marketing communication strategy aimed not only at the consumers of high school students, but also those who play a role in influencing the electoral process such as schools, friends and families, especially parents. Empirically, the results of this study indicate that college consumers in Indonesia in this study are high school students assess that integrated reference groups and marketing communications have an important role in influencing their electoral intention. Subsequently found, the reference group and integrated marketing communications affect the intention of college selection with the mediation of attitude and subjective norms.
ASSIGNMENT MODEL-BASED AND INTEGRATED PROCESS IMPROVEMENT (MIPI) TO INTEGRATE WASTE MANAGEMENT SYSTEM IN TPST BANTARGEBANG-BEKASI, WEST JAVA- INDONESIA Lien Herliani Kusumah; Didik Syaiful Bachri; Gendut Suprayitno
Operations Excellence: Journal of Applied Industrial Engineering Vol 7, No 3, (2015): OE November 2015
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. The waste management in Bantargebang has been planned for 15 yearsand should be improved in order to meet the needs of the stakeholders. The studyis done to find the right method to be used for integrating the waste managementin Bantargebang site. The method is a review of previous studies related toimprovement in waste management and business processes. The result suggeststhat the mapping of the process needs to be done on the waste managementsystem and using the Model-Based Integrated Process Improvement (MIPI) whichdeveloped by Adesola et al. (2006) to improve the process.Keywords: waste management, business process mapping, process, Model-Basedand Integrated Process Improvement (MIPI)
Co-Authors Arif Satria Budi Suharjo Didik Syaiful Bachri Idqan Fahmi Lien Herliani Kusumah Musa Hubeis Nina Sari An-nisa Raditya Machdi Rachman Rita Nurmalina Rizal Syarief Sumunar Jati Syekh Farhan Robbani Yuli Harwani