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All Journal Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen
Munarsih Munarsih
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Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Penyuluhan Kesehatan Masyarakat melalui Skill Training Antisipasi COVID-19 dengan Busami (Pembuatan Handsanitizer Alami) Kelompok PKK di Kelurahan Sawah Ciputat Munarsih Munarsih; Shela Indah Savitri; Irenne Putren; Devi Fitria Wilandari; Dede Abdurohman
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 1, No 3 (2020): Edisi Oktober
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v1i3.6872

Abstract

Handsanitizer is a non-rinsed hand sanitizer that is useful for preventing the spread of covid-19. Through Community Service Activities, it is expected to increase understanding and insight about management science and specifically in the field of health management. PKM are carried out as an effort to provide health education and training skills in the manufacture of natural handsanitizers as well as to become material for study and input for PKK women Sawah Ciputat Urban Village women to be able to implement them in their daily activities in the pandemic era Covid-19. This activities was carried out through a lecture method by inviting PKK women to be actively involved in Community Service Activities organized by the Faculty of Business Management at University of Pamulang. Community Service activities were carried out on May 20-21, 2020. The results of the Community Service activities concluded that basically PKK women in Sawah Village had quite good abilities in the practice of making handsanitizers. This is evident from their abilities to practice making and using handsanitizers in a way, there are good and right. The expectation of this Community Service activities are quality and creativity in making handsanitizers continue to increase and they dare to market handsanitizers. Then, they can be improve their economies.Keywords: Handsanitizer, Skill Training, Pandemic Era Covid-19.
Pengaruh Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Kedai Tempe Mendoan Babute Bojongsari Depok Munarsih Munarsih; Hanif Janarko
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 12 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i12.3046

Abstract

The purpose of this study was to determine the effect of Promotion and Product Quality both partially and simultaneously on Purchasing Decisions at Kedai Tempe Mendoan Babute Bojongsari Depok with a sample of 98 Respondents. The method used is a quantitative method. Data analysis used in this study is the classical assumption test, simple linear regression analysis, multiple linear regression analysis, correlation coefficient analysis, determination coefficient analysis, T test and F test. The results of this study are Promotion has a significant effect on Purchasing Decisions on the regression Y = 2.676 + 0.936 X1, the correlation value is 0.903 meaning that the two variables have a very strong relationship. Product Quality has a significant effect on Purchasing Decisions with the regression equation Y = 3.047 + 0.920 X2, the correlation value is 0.923 meaning that the two variables have a very strong relationship. Promotion and Product Quality simultaneously have a significant effect on Purchasing Decisions with the regression equation Y = 1.503 + 0.369 X1 + 0.595 X2. The coefficient of determination value is 87.2%, while the remaining 12.8% is caused by other variables not examined in this study. The results of testing the first hypothesis obtained a calculated tvalue > ttable or (20.596 > 1.660). Based on the results of testing the second hypothesis, the calculated tvalue > ttable or (23.475 > 1.660) was obtained. Based on the results of testing the third hypothesis, the Fcount value was 322.228 > Ftable 3.092. This shows that simultaneously the Promotion and Product Quality variables have a significant influence on Purchasing Decisions
Analisis Strategi Bauran Pemasaran (4P) Dalam Pencapaian Target Penjualan Pada The Pottery Coffee Di Pondok Pinang Jakarta Selatan Rahmathun Najilah; Munarsih Munarsih
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 3 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i3.9187

Abstract

Abstract - The purpose of this study was to analyze the marketing mix strategy (4P) in achieving sales targets at The Pottery Coffee in Pondok Pinang, South Jakarta, using a SWOT analysis approach. The company experienced declining revenue due to increasingly fierce competition among coffee shops. The research took place at The Pottery Coffee in Pondok Pinang, South Jakarta, located at Jl. H. Saikin No. 13 Selapa, Polri, RT.8/RW.8, Lb. Bulus, Pondok Pinang, South Jakarta City, Special Capital Region of Jakarta 12310. This study used a qualitative descriptive method. Data collection techniques included observation, interviews, and documentation, which were then analyzed using SWOT analysis. The analysis results showed that the IFAS score was 0.98 and the EFAS score was 0.82, placing the SWOT matrix in quadrant I of the aggressive strategy. This strategy indicates that The Pottery Coffee has strong internal strengths and numerous external opportunities that support aggressive growth.
Co-Authors Dede Abdurohman Devi Fitria Wilandari Hanif Janarko Irenne Putren Rahmathun Najilah SHELA INDAH SAVITRI