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All Journal International Journal of Tourism and Hospitality in Asia Pasific
Gerald Reynaldo Tandra
Ma Chung University
Humanities

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The Impact of AirAsia’s E-Commerce Websites on Its Consumer Buying Behavior Padmalini Singh; Dilip. D; Goh Kai Wen; Daisy Mui Hung Kee; Go Sin Yee; Lee Chiew Ying; Fong Kai Ling; Mohammed Shammas; Gerald Reynaldo Tandra; Liem Gai Sin
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1019

Abstract

The purpose of this study is to examine the impact of e-commerce websites on consumer’s buying behavior of AirAsia and to provide suggestions to AirAsia to improve its consumer’s shopping experience on its e-commerce website. This research applied qualitative methodology by interviews. It will provide the company with additional understanding about the impact of e-commerce websites on consumer’s buying behavior and the effective suggestions provided are highly practicable for the company. It is necessary for AirAsia to understand their consumer’s buying behavior to improve the company’s performance. Thus, AirAsia needs to put some effort into the research of consumer’s buying behavior and constantly improve its consumer’s shopping experience.
Co-Authors Daisy Mui Hung Kee Dilip. D Fong Kai Ling Go Sin Yee Goh Kai Wen Lee Chiew Ying Liem Gai Sin Mohammed Shammas Padmalini Singh