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All Journal International Journal of Tourism and Hospitality in Asia Pasific
Padmalini Singh
RV Institute of Management, Bangalore, India
Humanities

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Factors that Lead Amazon.com to A Successful Online Shopping Platform Uma Warrier; Padmalini Singh; Chuah Wei Jien; Daisy Mui Hung Kee; Goi Zi Yi; Tan Woei Jiann; Tan Yong Liang; Gopika SB; Suji Nair; Rajesh Kumar Nair; Swapnil Digambar Lokhande; Varsha Ganatra
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1017

Abstract

The online shopping method has replaced the traditional shopping method. Amazon.com as one of the largest online shopping platforms has adopted a number of strategies which has contributed to its success. It includes innovation, outstanding customer service, execution, and diversification. The purpose of this study is to investigate the factors that lead Amazon.com to be a successful online shopping platform. This study explored what made Amazon today by gauging some factors such as the level of customer awareness, sources of awareness, customer perception, customer satisfaction, competitor analysis, competitive advantage, etc. It also investigates the opportunity Amazon gained in the market. This study proves there is a positive relationship between the factors and the success of Amazon.com.
The Impact of AirAsia’s E-Commerce Websites on Its Consumer Buying Behavior Padmalini Singh; Dilip. D; Goh Kai Wen; Daisy Mui Hung Kee; Go Sin Yee; Lee Chiew Ying; Fong Kai Ling; Mohammed Shammas; Gerald Reynaldo Tandra; Liem Gai Sin
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1019

Abstract

The purpose of this study is to examine the impact of e-commerce websites on consumer’s buying behavior of AirAsia and to provide suggestions to AirAsia to improve its consumer’s shopping experience on its e-commerce website. This research applied qualitative methodology by interviews. It will provide the company with additional understanding about the impact of e-commerce websites on consumer’s buying behavior and the effective suggestions provided are highly practicable for the company. It is necessary for AirAsia to understand their consumer’s buying behavior to improve the company’s performance. Thus, AirAsia needs to put some effort into the research of consumer’s buying behavior and constantly improve its consumer’s shopping experience.
Co-Authors Chuah Wei Jien Daisy Mui Hung Kee Daisy Mui Hung Kee Dilip. D Fong Kai Ling Gerald Reynaldo Tandra Go Sin Yee Goh Kai Wen Goi Zi Yi Gopika SB Lee Chiew Ying Liem Gai Sin Mohammed Shammas Rajesh Kumar Nair Suji Nair Swapnil Digambar Lokhande Tan Woei Jiann Tan Yong Liang Uma Warrier Varsha Ganatra