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All Journal Jurnal Pendidikan dan Pembelajaran Kimia (JPPK) Journal Islamic Economics Ad Diwan Jurnal Bisnis dan Manajemen (JURBISMAN) Equivalent : Journal of Economic, Accounting and Management
Rapika Dewi
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Journal Islamic Economics Ad Diwan

 1 
MENINGKATKAN KEPUASAN PELANGGAN BIDANG USAHA PESANTREN MELALUI KUALITAS PELAYANAN DAN HARGA: INCREASING CUSTOMER SATISFACTION IN THE ISLAMIC BOARDING SCHOOL BUSINESS FIELD THROUGH SERVICE QUALITY AND PRICES Mastur; Ziana Firdaus; Rapika Dewi; Sabrina Rahma Kamiswari; Mega Muhardi
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 4 No 2 (2025): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v4i2.1575

Abstract

Realizing the economic independence of Islamic boarding schools is now the main agenda. This can be achieved by building a business that focuses on customer needs and preferences. Business continuity can also be guaranteed by continuing to improve the quality of services provided. The existence of research phenomena and gaps regarding different research results intrigued the author to test these variables at Darunnajah Fried Chicken. Quantitative research method with 100 respondents using smart PLS 4.1.0.2 data analysis. From the research days it was found that price has no effect on customer satisfaction, price has a positive and significant effect on service quality. Service quality has a positive and significant effect on customer satisfaction. Service quality is able to mediate between price and customer satisfaction. Service quality and price can influence customer satisfaction by 28.1%, while the remainder (71.9%) is influenced by variables not studied.
Co-Authors Eva Simah Bengi Gadis Ananda .S. Husni Kamal juliana putri Lisa Tania Mastur Mastur Mega Muhardi Nina Kadaritna Sabrina Rahma Kamiswari Yolanda Salsabila Balkis Ziana Firdaus