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Dedik Pratama Putra
Universitas Mahasaraswati Denpasar
Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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The Influence of Experiential Marketing and E-Service Quality on E-Satisfaction and Repurchase Intention Ni Putu Nita Anggraini; I Wayan Gede Antok Setiawan Jodi; Dedik Pratama Putra
Journal of International Conference Proceedings (JICP) Vol 3, No 2 (2020): Proceedings of the 7th International Conference of Project Management (ICPM) Man
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.203 KB) | DOI: 10.32535/jicp.v0i0.904

Abstract

This study aims to investigate the impact of experiential marketing and e-service quality on repurchase intention through e-satisfaction. Information assortment was directed utilizing purposive examination by disseminating to 100 respondents. The aftereffect of this examination demonstrates that : (1) experiential showcasing directly effects on e-satisfaction, (2) e-service quality directly effects on e-service quality, ((3) experiential marketing directly effects on repurchase intention, (4) e-service quality directly effects on repurchase intention, (5) e-satisfaction directly effects on repurchase intention, (6) e-satisfaction can mediate variables between experiential marketing with repurchase intention, (7) e-satisfaction can mediate variables between e-service quality with repurchase intention.
Co-Authors Ni Putu Nita Anggraini SETIAWAN JODI, I WAYAN GEDE ANTOK