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All Journal Journal of Economics, Business, & Accountancy Ventura International Research Journal of Management, IT & Social Sciences Jurnal SOLMA JMM (Jurnal Masyarakat Mandiri) Prosiding Seminar Nasional Darmajaya International Journal of Social Science and Business Forum Manajemen Jurnal Abdimas Mandiri IDEI: Jurnal Ekonomi & Bisnis International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of International Conference Proceedings Journal of Entrepreneurial and Business Diversity IIJSE Values EMAS SENEMA
Ni Putu Nita Anggraini
Universitas Mahasaraswati Denpasar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PKW Desa Melaya dan Desa Candikusuma Kecamatan Melaya Kabupaten Jembrana Propinsi Bali Legawa, I Made; Anggraini, Ni Putu Nita; Adnyana, Yudistira
Prosiding Seminar Nasional Darmajaya Vol 1 (2017): SEMNAS IIB DARMAJAYA
Publisher : Prosiding Seminar Nasional Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program Kemitraan Wilayah (PKW) dilaksanakan di Desa Melaya dan Desa Candikusuma, Kecamatan Melaya, Kabupaten Jembrana, Provinsi Bali. Berdasarkan Rencana Pembangunan Jangka Menengah Daerah (RPJMD) dan Rencana Pembangunan Jangka Menengah Desa (RPJMDes), Ruang lingkup kegiatan PKW di Desa Melaya dan Desa Candikusuma meliputi: peningkatan sumber daya manusia (SDM) bernilai ekonomi, kesehatan dan pendidikan. Di bidang ekonomi, pendampingan terhadap kelompok usaha Sumber Sri Rejeki di Desa Melaya untuk memproduksi gula semut cukup berhasil. Sebagian besar anggota sudah mampu memproduksi gula semut. Walaupun jumlah produksi masih terbatas dan kemasan masih sederhana. Demikian pula pendampingan teknik pengemasan gula semut kepada kelompok usaha Amerta Bhuana di Desa Candikusuma cukup berhasil. Sebagian besar anggota kelompok sudah mampu mengemas dan memberi label pada kemasan gula semut. Pendampingan teknologi pengolahan dan pengemasan pupuk organik kepada kelompok ternak Sari Buana cukup berhasil. Sebagian besar anggota sudah mampu mengolah dari kotoran sapi menjadi pupuk organik dalam kemasan. Di bidang kesehatan, dengan penyediaan 4 unit bak cuci tangan mampu meningkatkan kebiasaan mencuci tangan dengan bersih dan benar untuk meningkatkan perilaku hidup sehat di kalangan siswa-siswi TK Pertiwi 2 dan SDN 6 Melaya. Demikian pula kegiatan penyuluhan, pemeriksaan dan pengobatan gigi dan mulut cukup berhasil meningkatkan kesadaran menjaga kesehatan gigi dan mulut. Di bidang pendidikan, pendampingan penataan buku-buku dan pengadaan mobiler ruang baca meningkatkan minat baca di kalangan siswa-siswi SDN 1 Melaya. Sementara pendampingan pengadaan alat permainan edukatif (APE) dan praktek aplikasinya cukup efektif meningkatkan antusiasme belajar melalui permainan bagi siswa-siswi di PAUD Tetelan dan Alkoderi di Desa Candikusuma. Demikian pendampingan pembelajaran dan pengadaan modul Bahasa Inggris meningkatkan minat dan kemampuan siswa-siswi kelas 4,5 dan 6 SDN 1-3 di Desa Candikusuma.Kata kunci : gula semut, pupuk organik, perpustakaan, bak cuci tangan
Imaging and Purchasing Decision in Traditional Art Market Gama, Agus Wahyudi Salasa; Rustiarini, Ni Wayan; Anggraini, Ni Putu Nita
International Research Journal of Management, IT & Social Sciences Vol 5 No 2: March 2018
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v5i2.637

Abstract

Art market or souvenir market can not be separated from the existence of Bali island, unlike a tourist destination. The development of modern souvenir market was very disturbing traders in the traditional souvenir market. Due to it was feared will turn off the traditional art market. In this regard, to ensure the factors that need to be optimized in order to increase tourist visits to traditional Art Market was very important to conduct research. Based on the background and the problem, this research has a purpose to analyze the influence of art market attribute, promotion and service quality to market image and purchasing decision with research location at Guwang Art Market. The present research was designed as a descriptive and analytic approach. It defined that was descriptive facts, followed by analysis of the significance of empirical facts found. The descriptions were included the facts of market attributes, promotion, service quality, and market image in purchasing decisions. The population in the study were tourists who visit Guwang Art Market. Data collection was conducted with questionnaires distributed to travelers visiting the Guwang Art Market in April-July 2015. Data analysis used Structural Equation Model.
PERANCANGAN KEMASAN DUPA YANG EKONOMIS DAN RAMAH LINGKUNGAN Rustiarini, Ni Wayan; Anggraini, Ni Putu Nita; Satwam, I Ketut Sassu Budi
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 4 (2021): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (31.837 KB) | DOI: 10.31764/jmm.v5i4.5051

Abstract

Abstrak: Kemasan merupakan salah satu penentu keputusan konsumen dalam pembelian suatu produk. Namun, banyak Usaha Mikro, Kecil, dan Menengah (UMKM) yang mengabaikan arti pentingnya kemasan. Sebagian besar UMKM belum menggunakan kemasan yang ramah lingkungan. Berdasarkan permasalahan tersebut, kegiatan ini bertujuan untuk merancang kemasan dupa yang ekonomis dan ramah lingkungan. Mitra kegiatan pengabdian masyarakat ini adalah Dupa Man’ku yang memiliki enam orang tenaga kerja. Metode pelaksanaan pengabdian meliputi sosialisasi, workshop perancangan kemasan, serta evaluasi. Melalui proses evaluasi pertama, akademisi dan pelaku UMKM mampu memetakan keunggulan, kelemahan, kesempatan, dan tantangan menggunakan analisis SWOT. Berdasarkan survei konsumen, hasil evaluasi kedua menunjukkan bahwa kemasan tabung dupa mampu menarik perhatian konsumen. Abstract: Packaging is one of the determinants of consumer decisions in purchasing a product. However, many SMEs ignore the importance of packaging. Some of SMEs have not used environmentally friendly packaging. Based on these problems, the activity aims to design economical and eco-friendly packaging of incense product. The partner of this community service activity is Dupa Man'ku, which has six workers. The method of implementing the service includes socialization, packaging design workshops, and evaluation. In the first evaluation process, academics and SME actors mapped the SME's strengths, weaknesses, opportunities, and challenges using a SWOT analysis. Based on a consumer survey, the results of the second evaluation showed that tube incense packaging could attract consumers' attention.
PERANCANGAN KATALOG PRODUK UNTUK MENINGKATKAN PENJUALAN UMKM Rustiarini, Ni Wayan; Anggraini, Ni Putu Nita; Satwam, I Ketut Sassu Budi
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 5 (2021): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.797 KB) | DOI: 10.31764/jmm.v5i5.5296

Abstract

Abstrak: Promosi merupakan aktivitas penting untuk meningkatkan penjualan Usaha Mikro, Kecil, dan Menengah (UMKM). Salah salah satu strategi promosi yang efektif untuk mempengaruhi keputusan pembelian konsumen menggunakan katalog produk, baik cetak maupun digital. Katalog tidak hanya menampilkan informasi produk namun juga mempromosikan keunggulan produk tersebut. Mengacu pada fungsi tersebut, program pengabdian masyarakat ini memfokuskan pada perancangan katalog produk pada UMKM Dupa Man’ku. Program ini bertujuan untuk mempromosikan produk dupa melalui katalog cetak dan digital sehingga diharapkan mampu meningkatkan penjualan dupa. Kegiatan pengabdian melalui empat kegiatan, seperti wawancara dan diskusi, pengambilan foto-foto produk, merancang katalog produk, serta evaluasi kegiatan. Kegiatan evaluasi atas efektivitas perancangan katalog dilakukan dengan mengukur hasil penjualan sebelum dan setelah menggunakan katalog produk sebagai strategi pemasaran. Hasil evaluasi menunjukkan bahwa konsumen lebih tertarik membeli produk setelah membaca katalog produk yang ditunjukkan dengan adanya peningkatan penjualan.Abstract: Promotion is an important activity to increase Micro Small Medium Enterprise (MSME) sales. One of the effective promotional strategies to influence consumer purchasing decisions is to use product catalogs, both printed and digital. The catalog not only displays product information but also promotes the advantages of the product. Referring to this function, this community service program focuses on designing product catalogs for Dupa Man'ku MSMEs. This program aims to promote incense products through print and digital catalogs, so that it is expected to increase incense sales. Service activities are performed through four activities: interviews and discussions, taking product photos, designing product catalogs, and evaluating activities. Evaluation activities on the effectiveness of catalog design are carried out by measuring sales results before and after using product catalogs as a marketing strategy. The evaluation results show that consumers are more interested in buying products after reading the product catalog, indicated by sales.
National Culture and Perceived Ethics of Tax Evasion: Case of Bali Province I Nyoman Kusuma Adnyana Mahaputra; Ni Wayan Rustiarini; Ni Putu Nita Anggraini; I Made Sudiartana
Journal of Economics, Business, & Accountancy Ventura Vol 21, No 1 (2018): April - July 2018
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v21i1.1118

Abstract

This study aims to investigate the relationship of national cculture and taxpayer's ethical perception of tax evasion. National culture dimensions include powner dinstance, uncertainty avoidance, individualism/ccollectivism, masculinity/femininity, lOng/shurt tarm orientation, and indulgence/rrestraint. This study employes survey method, using online questionnaires for taxpayers who haveself employment in Bali Province.Three hundred and seventy seven taxpayers fillend out online questionnaires. This model is processed using multiple linear regression analysis method. The results indicate that power distance, uncertainty avoidance, individualism/collectivism, and femininity/masculinity are associated with perceived ethics of tax evasion, but do not associated between short term/long term orientation and indulgence/restrain with perceived ethics of tax evasion. This study is expected to improve knowledge about tax evasion especially related to national culture. Practically, the results are expected to provide input for tax regulators to consider the role of national culture in identifying the causes of tax evasion.
PERANCANGAN KEMASAN DUPA YANG EKONOMIS DAN RAMAH LINGKUNGAN Ni Wayan Rustiarini; Ni Putu Nita Anggraini; I Ketut Sassu Budi Satwam
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 4 (2021): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (590.325 KB) | DOI: 10.31764/jmm.v5i4.5097

Abstract

Abstrak: Kemasan merupakan salah satu penentu keputusan konsumen dalam pembelian suatu produk. Namun, banyak Usaha Mikro, Kecil, dan Menengah (UMKM) yang mengabaikan arti pentingnya kemasan. Sebagian besar UMKM belum menggunakan kemasan yang ramah lingkungan. Berdasarkan permasalahan tersebut, kegiatan ini bertujuan untuk merancang kemasan dupa yang ekonomis dan ramah lingkungan. Mitra kegiatan pengabdian masyarakat ini adalah Dupa Man’ku yang memiliki enam orang tenaga kerja. Metode pelaksanaan pengabdian meliputi sosialisasi, workshop perancangan kemasan, serta evaluasi. Melalui proses evaluasi pertama, akademisi dan pelaku UMKM mampu memetakan keunggulan, kelemahan, kesempatan, dan tantangan menggunakan analisis SWOT. Berdasarkan survei konsumen, hasil evaluasi kedua menunjukkan bahwa kemasan tabung dupa mampu menarik perhatian konsumen.Abstract: Packaging is one of the determinants of consumer decisions in purchasing a product. However, many SMEs ignore the importance of packaging. Some of SMEs have not used environmentally friendly packaging. Based on these problems, the activity aims to design economical and eco-friendly packaging of incense product. The partner of this community service activity is Dupa Man'ku, which has six workers. The method of implementing the service includes socialization, packaging design workshops, and evaluation. In the first evaluation process, academics and SME actors mapped the SME's strengths, weaknesses, opportunities, and challenges using a SWOT analysis. Based on a consumer survey, the results of the second evaluation showed that tube incense packaging could attract consumers' attention.
ANALISIS PENGARUH KUALITAS LAYANAN, CITRA DAN PROMOSI TERHADAP TINGKAT KEPUASAN PENGUNJUNG PADA HIDDEN CANYON BEJI GUWANG Ni Nyoman Novarini; Ni Putu Nita Anggraini
Forum Manajemen STIMI Handayani Denpasar Vol 15 No 2 (2017): Jurnal STIMI Vol. 15 No. 2 - 2017
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

This study to puposses the effect of service quality, tourism image and tourism promotion to satisfaction Hidden Canyon Beji Guwang’ visitor. The type of research used is eksplanatory research with sample technique using purposive sampling and accidental sampling. Data collection techniques used were questionnaires distributed to visitors of Hidden Canyon Beji Guwang. The analysis technique used is multiple linear regression. From the analysis, it is known that the quality of service does not affect the satisfaction, the image of tourism has a positive effect on the satisfaction and promotion of tourism has a positive effect on visitor satisfaction.
The Influence of Experiential Marketing and E-Service Quality on E-Satisfaction and Repurchase Intention Ni Putu Nita Anggraini; I Wayan Gede Antok Setiawan Jodi; Dedik Pratama Putra
Journal of International Conference Proceedings (JICP) Vol 3, No 2 (2020): Proceedings of the 7th International Conference of Project Management (ICPM) Man
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.203 KB) | DOI: 10.32535/jicp.v0i0.904

Abstract

This study aims to investigate the impact of experiential marketing and e-service quality on repurchase intention through e-satisfaction. Information assortment was directed utilizing purposive examination by disseminating to 100 respondents. The aftereffect of this examination demonstrates that : (1) experiential showcasing directly effects on e-satisfaction, (2) e-service quality directly effects on e-service quality, ((3) experiential marketing directly effects on repurchase intention, (4) e-service quality directly effects on repurchase intention, (5) e-satisfaction directly effects on repurchase intention, (6) e-satisfaction can mediate variables between experiential marketing with repurchase intention, (7) e-satisfaction can mediate variables between e-service quality with repurchase intention.
Pengelolaan Kewirausahaan Berbasis Digital pada UMKM Furniture Ni Wayan Rustiarini; Ni Putu Nita Anggraini
Jurnal SOLMA Vol. 12 No. 1 (2023)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v12i1.10741

Abstract

Background: Digitalization is essential in managing entrepreneurship and can increase time efficiency and work productivity. However, MSME owners have several challenges, such as limited knowledge and skills in implementing digitalization. This community partnership activity aims to increase partner empowerment by conducting three-dimensional product design and digital-based financial records. Method: Service is carried out at Tresna Woodcraft MSMEs involving two partners. The plans include surveys, interviews, discussions, consultations, science and technology substitution, training and mentoring, and monitoring and evaluation. Results: The monitoring and evaluation results showed an increase in the level of skills (92.86%) and knowledge (166.67%) of partners after attending SketchUp and Cash Book training. These results show that community partnership activities have been carried out effectively. Conclusion: This activity improves partners' skills in designing three-dimensional products. Digital financial records also help MSME owners make quick and accurate economic decisions.
ANALISIS PENGARUH KUALITAS LAYANAN, CITRA DAN PROMOSI TERHADAP TINGKAT KEPUASAN PENGUNJUNG PADA HIDDEN CANYON BEJI GUWANG Ni Nyoman Novarini; Ni Putu Nita Anggraini
Forum Manajemen Vol 15 No 2 (2017): Jurnal STIMI Vol. 15 No. 2 - 2017
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v15i2.171

Abstract

This study to puposses the effect of service quality, tourism image and tourism promotion to satisfaction Hidden Canyon Beji Guwang’ visitor. The type of research used is eksplanatory research with sample technique using purposive sampling and accidental sampling. Data collection techniques used were questionnaires distributed to visitors of Hidden Canyon Beji Guwang. The analysis technique used is multiple linear regression. From the analysis, it is known that the quality of service does not affect the satisfaction, the image of tourism has a positive effect on the satisfaction and promotion of tourism has a positive effect on visitor satisfaction.
Co-Authors Agil, Raden Mas Said Agus Wahyudi Salasa Gama Anak Agung Putu Agung Antari, I Gusti Ayu Nia Arigata, I Made Dipa Bindiawati, Ni Wayan Gek Mas Ayu Dede Yoga Wiratama Dedik Pratama Putra Dewi, Ni Komang Liana Dewi, Ni Putu Gayatri Wahyunia Dwiyanti, Ni Made Eliska Gde Bayu Surya Parwita I Gusti Ayu Imbayani I Ketut Sassu Budi Satwam I Made Dipa Arigata I Made Legawa I Made Melvin Karmela Setiawan I Made Sudiartana, I Made I Nyoman Kusuma Adnyana Mahaputra I Wayan Ari Ekayana Jodi, Wayan Gde Antok Setiawan Kokmang Ayu Noviningsih Kusuma, I Gusti Ngurah Agung Eka Teja Kusuma, I Gusti Ngurah Agung Gede Eka Teja Mawaddah, Nurifina Mukaromah, Alviccenia Lailatul Murti, Ni Putu Mita Ari Ni Nyoman Ari Novarini Ni Putu Pipin Ariska Putri Ni Wayan Eka Mitariani Ni Wayan Rustiarini Ni Wayan Sugiantari Pande Ketut Ribek Permana, I Made Wahyu Adi PRAMUDIAH, Desak Dwita Amanda Primadona, Ida Ayu Lidya Putri, Dewa Ayu Dwi Padmi Putu Kepramareni Restuningtyas, Yuniar Adinda Rofiatin, Nurul Fauzeh Satwam, I Ketut Sassu Budi SETIAWAN JODI, I WAYAN GEDE ANTOK Suswandayana, I Kadek Adi Widyaningtyas, Putu Bunga Wijana, I Made Dauh YANI, Luh Komang Yudistira Adnyana, Yudistira