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All Journal Journal of International Conference Proceedings The Contrarian: Finance, Accounting, and Business Research
Agus Supandi Soegoto
Sam Ratulangi University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Business Management of MSMEs in Manado City its Problem and Development Strategy Agus Supandi Soegoto; Frederik G. Worang
Journal of International Conference Proceedings (JICP) Vol 1, No 2 (2018): Proceedings of the 2nd International Conference of Project Management (ICPM) Gor
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (45.74 KB) | DOI: 10.32535/jicp.v1i2.231

Abstract

MSMEs business in Manado city has its own role in the economy both in the Manado city, and in the province of North Sulawesi. Nationally, it can also be seen that MSMEs businesses have a strategic role in strengthening the national economy. MSMEs have advantages, because MSME business actors move in various business fields and directly touch the interests of the community, especially the middle and lower economic groups when viewed from the aspect of the purchasing power of the people as consumers. But when viewed from the aspect of business development and sustainability, MSMEs seem to develop slowly, business sustainability is still in doubt so it needs to get serious attention from the regional government and especially related institutions, namely the Cooperatives service (Dinas Koperasi), Banking and Higher Education. The purpose of this study was to (1) find out the profile and problems of MSMEs in Manado City, (2) Analyze MSMEs business management and development strategies (3) provide solutions to problems and development of MSMEs businesses. Management of operations and capability of the MSMEs business in the Manado city, still has to get serious and very strategic attention, so it must be considered both by the local government, and related parties, considering the average MSMEs in the Manado city the management of its business management is still simple, locally oriented, and many SMEs have not have a business development plan, with the reason that they are still oriented to survive competition and limited business capital. Keywords: strategy, problems, management, business development of MSMEs
SWOT-based marketing strategy to improve competitiveness: A qualitative case study of Coffee Shop Maary in Manado City Lidya Regina Natalia; Agus Supandi Soegoto; Jane Grace Poluan
The Contrarian : Finance, Accounting, and Business Research Vol. 5 No. 2 (2026)
Publisher : Yayasan Widyantara Nawasena Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58784/cfabr.500

Abstract

Intensifying competition among coffee shops in Manado City requires owners to strengthen their marketing strategies. Coffee Shop Maary offers quality products and a comfortable concept but faces suboptimal digital promotion and strong competition in the Wenang area, while prior SWOT studies have rarely examined micro-scale coffee shops within a dense local competitive cluster. This study analyzes Coffee Shop Maary's marketing strategy, identifies its internal and external SWOT factors, and formulates an appropriate strategy to increase competitiveness. A qualitative descriptive approach was used, with data from in-depth interviews, observation, and documentation involving five informants (the owner, manager, a barista, a regular customer, and a long-standing customer), validated through source and technique triangulation. Data were analyzed using the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, and a qualitative SWOT Matrix. Results show an IFE score of 2.91 and an EFE score of 2.75, indicating fairly good internal and external conditions, with product quality and friendly, educative service as the main strengths and inconsistent digital promotion as the main weakness. The SWOT matrix produced four strategy alternatives (SO, WO, ST, and WT), with the SO strategy—combining product and concept advantages with digital promotion, community collaboration, and delivery-service optimization, identified as the priority. These findings extend the qualitative IFE-EFE-SWOT framework to the local coffee shop context and offer practical recommendations for Coffee Shop Maary and similar micro and small enterprises.
Integrating E-Service Quality and Perceived Value in Explaining E-Wallet Satisfaction: The Mediating Role of E-Trust Maria M. Mamahit; Agus Supandi Soegoto; Jane Grace Poluan
The Contrarian : Finance, Accounting, and Business Research Vol. 5 No. 2 (2026)
Publisher : Yayasan Widyantara Nawasena Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58784/cfabr.506

Abstract

This study examines the influence of E-Service Quality and Perceived Value on User Satisfaction, with E-Trust as a mediating variable, among students of the Faculty of Economics and Business, Sam Ratulangi University (FEB UNSRAT) who use the DANA e-wallet application. A quantitative, causal-associative research design was applied. The population consisted of 4,101 active FEB UNSRAT students, from which a sample of 100 respondents was selected using a purposive sampling technique based on the Slovin formula. Data were collected through a Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the aid of SmartPLS 4. The results show that E-Service Quality has a positive and significant effect on E-Trust and on User Satisfaction; Perceived Value has a positive and significant effect on E-Trust and on User Satisfaction; and E-Trust has a positive and significant effect on User Satisfaction. Mediation testing further reveals that E-Trust significantly mediates the effect of both E-Service Quality and Perceived Value on User Satisfaction. The model explains 79.6 percent of the variance in E-Trust and 81.3 percent of the variance in User Satisfaction, indicating strong explanatory power. These findings suggest that improving electronic service quality, enhancing the value perceived by users, and strengthening user trust are essential levers for increasing satisfaction with digital wallet services, and that DANA should continue to invest in transaction security, system reliability, and service quality to sustain user satisfaction.
Inhibiting factors in digital supply chain implementation: Technology, organization, and environment framework study of the stilt-house industry in Tomohon City Herry Lucky Lombote; Agus Supandi Soegoto; Jessy J. Pondaag
The Contrarian : Finance, Accounting, and Business Research Vol. 5 No. 2 (2026)
Publisher : Yayasan Widyantara Nawasena Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58784/cfabr.509

Abstract

Digital transformation has reshaped supply chain management, yet adoption among small, traditional enterprises remains uneven. This study analyzes the factors inhibiting Digital Supply Chain (DSC) implementation among stilt-house (rumah panggung) producers in Tomohon City, a wood-based craft industry of cultural significance in North Sulawesi. A qualitative exploratory case study was analyzed through the Technology-Organization-Environment (TOE) framework. Data came from eight informants (four owners, two employees, one timber supplier, one customer), selected purposively, through participant observation, semi-structured interviews, and documentation, and were analyzed with the Miles–Huberman–Saldaña interactive model, with source and technique triangulation. DSC implementation remains simple and not integrated: electric machinery in production, smartphones in marketing, and phone calls and WhatsApp in procurement operate as isolated applications. Barriers appear in all three TOE contexts: cost, limited electrical infrastructure, and unavailable equipment (technology); comfort with conventional systems despite adequate basic competence (organization); and supplier distance and unmet expectations of government support (environment). Informants consistently reported benefits from the technology in use, so barriers constrain the depth and integration of adoption rather than negate its value. The case also suggests, as an interpretation, that some manual work (e.g., hand-carving) persists as valued craft practice rather than an unmet digital need, qualifying deficit-based readings of traditional industries.
Co-Authors Frederik G. Worang, Frederik G. Herry Lucky Lombote Jane Grace Poluan Jessy J. Pondaag Lidya Regina Natalia Maria M. Mamahit