Wasi Bagasworo
Indonesia Banking School

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Pengaruh Customer Relationship Management dan Customer Experience Quality Ter-hadap Customer Loyalty Melalui Customer Satisfaction (Studi pada Konsumen di Tanamera Cafe Jakarta) Wasi Bagasworo
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol 3, No 2 (2017): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management, and B
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v3i2.205

Abstract

Penelitian ini membahas tentang manajemen hubungan pelanggan dan kualitas pengalaman pelanggan, yang diduga mempengaruhi kepuasan pelanggan dan berdampak pada loyalitas pelanggan di Tanamera Cafe Jakarta. Dalam penelitian ini variabel customer relationship management dan customer experience quality diukur melalui dimensi variabel tersebut. Masing-masing dimensi ini akan diuji secara parsial bagaimana pengaruhnya terhadap kepuasan pelanggan dan loyalitas pelanggan. Selain itu, penelitian ini juga ingin mengetahui dimensi mana yang paling berpengaruh terhadap kepuasan pelanggan dan loyalitas pelanggan. Sampel penelitian adalah 100 pengunjung yang mengunjungi Tanamera Cafe Jakarta minimal tiga kali dalam kurun waktu satu tahun. Pengamatan akan dianalisis menggunakan Structural Equation Model (SEM). Hasil penelitian menunjukkan bahwa empat dimensi customer relationship management dan lima dimensi customer experience quality berpengaruh signifikan kuat terhadap kepuasan pelanggan. Se-hingga dibutuhkan kepuasan pelanggan sebagai variabel intervening untuk mencapai loyalitas pelanggan yang memiliki pengaruh signifikan yang kuat.
PENGARUH STRES KERJA, PROGRAM INSENTIF DAN MOTIVASI TERHADAP KINERJA DRIVER OJEK ONLINE Ariq Akbar Rabbani; Wasi Bagasworo
Journal of Accounting, Management and Islamic Economics Vol. 2 No. 1 (2024): Journal of Accounting, Management, And Islamic Economics, Volume 02, No. 01, Ju
Publisher : Ibs Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jamie.v2i1.536

Abstract

This study aims to examine the effect of work stress, incentive programs and work motivation of online motorcycle taxi drivers for study on Shopee Food drivers who are domiciled in DKI Jakarta. The independent variables in this study are work stress, incentive programs and work motivation. The dependent variable in this study is the performance of Shopee Food drivers. This study uses the PLS or Partial Least Square method with SmartPLS 4.0 software. The data collection technique uses the Googleform application questionnaire to collect respondent information. The sample in this study are all members of the Shopee Food driver population who live in DKI Jakarta with a total sample of 102 respondents. The results of the analysis show that work stress has no negative effect on the performance of Shopee Food drivers. The Incentive Program has a positive and significant effect on the performance of Shopee Food drivers. Work motivation has a positive and significant effect on the performance of Shopee Food drivers.