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Study of Commitment to The Organization Based on Intrinsic and Extrinsic Job Satisfaction on Private Campus Wasi Bagasworo, SE., MM.
Jurnal Ilmu Manajemen & Ekonomika Vol 10, No 1 (2017): Jurnal Ilmu Manajemen & Ekonomika, Volume 10 No.1, December 2017
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.113 KB) | DOI: 10.35384/jime.v10i1.58

Abstract

Competition in education industry especially college is very tight. It is experienced by STIE XYZ which does not reach the target of new student admission in 2015 and 2016. Unachieved student targets are added to the level of student discharge at the 2nd level of 10-15% of the total students of the first batch. One of the causes of the decline and discharge rate of students is possible because of student dissatisfaction. The organizational commitment questionnaire (OCQ) designed by Allen & Mayer (1990) is enhanced by Ikwukananne I. Udechukwu (2006) used as a measurement tool for affective commitment, continuance commitment, and normative commitment. This study is descriptive by using questionnaire respondents as much as the population of 39 permanent employees of STIE XYZ in 2015. The data were processed using SPSS 21 for instrument test, classical assumption test and hypothesis test with t-test. The results show that commitment to the organization is positively influenced by inner job satisfaction and is not influenced by extrinsic job satisfaction. Inintrinsic job satisfaction that needs to be considered is the issue of security/stability and job authority. Some suggestions that can be done is to provide a clear job description and standard operating procedures when employees occupy job positions, career paths for employees, job rotation based on employee competence and the need for information disclosure according to procedures and authority.
Analysis of The Influence of Global Branding on Purchase Intention Through Per-ceived Product Quality (Study on The Executive Men's Clothing Products) Siti Fatimah; Wasi Bagasworo
Jurnal Ilmu Manajemen & Ekonomika Vol 13, No 2 (2021): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 13, No.2 Juni 2021
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jime.v13i2.283

Abstract

Rapid global competition, ease of entry and exit of products from abroad to Indonesia, can be a threat to Indonesia. One of the strategies that company can do to compete with foreign products is by global brand-ing strategy. One of the Indonesian products that using this strategy is The Executive. The purpose of this research is to know the consumer's buying interest to the men’s product of The Executive through variable perceived product quality. This research is quantitative descriptive research. This research used survey method and questionnaire for data retrieval. The sample of this study are the prospective buyers of men’s product of The Executive who know the product but has never bought the product. Respondents were se-lected based on purposive sampling technique with 112 respondents and using Structural Equation Model-ing (SEM) as data analysis technique. Result of this research revealed that: 1. Global branding does not related to purchase intention 2. Global branding is positively related with perceived product quality 3. Per-ceived product quality is positively related with purchase intention.