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All Journal Binus Business Review Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking)
Enggal Sriwardiningsih
Bina Nusantara University
Economics, Econometrics & Finance

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Budaya, Kepribadian, Sosial, Psikologi Berpengaruh pada Perilaku Pemilihan Lokasi Café pada Konsumen Penikmat Kopi Enggal Sriwardiningsih; Budiman Notoatmodjo
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol 5, No 1 (2019): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Ba
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v5i1.167

Abstract

The purpose of this study examined the consumer behavior of coffee connoisseurs after a visit to a shop or café. This study also aims to analyze what factors influence them visiting the café. The researcher distin-guished two groups of types of places. Are there differences in consumer behavior towards the two types, Café type 1 refers to foreign ownership of the example of The Starbuck café and The Bean café. Café type 2 refers to domestic ownership such as The Excelso cafe, The X-Café, The JCo, The KFC and the Warteg. Factors observed in consumers are cultural, social, personality and psychological variables. The number of visitor respondents is not known with certainty, so convenience sampling is used with the number of re-spondents as many as 200 people in the community of staff, campus lecturers and students of Binus Uni-versity. The analytical tool used is SmartPls version 3. The results of this study indicate that cultural, per-sonality and social variables have a significant effect on consumer site selection behavior. Consumer be-havior visits the location of a larger type 2 café (local ownership) rather than type 1 (foreign ownership). The larger type 2, it is probable that positive perceptions of name, equality and price are unfortunately, but it not examined in this study. The end of the study included suggestions for further researchers.
Faktor-Faktor yang Memengaruhi Perilaku Belajar Mahasiswa E-Learning Enggal Sriwardiningsih
Binus Business Review Vol. 5 No. 2 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i2.1027

Abstract

E-learning becomes one alternative for limited education infrastructure in Indonesia. So technological innovation website is used as one alternative content educational. So that the effectiveness of e-learning system should have constructivism approach when they use this system. This research aims to find variables that could influence e-learning students’ behavior when they use the system. Survey was conducted on e-learning students from Online Binus University and Indonesia Open University (UT).The result of the primary data was processedusing Wrapls 3.0 to process the structure equation model of the frame research. Ten hypotheses were proposed but only some hypotheses were valid. Variables such as motivation, digital literacy, and satisfaction affected directly to the attitude of understanding student learning, while the curriculum material product and interaction e-learning website did not influence the behavior of student e-learning attitude.
Word of Mouth sebagai Efek Respon Positif dari Kepuasan Konsumen dan Dampaknya pada Pembelian Kembali: Studi Kasus Mahasiswa sebagai Konsumen Yoghurt Activia Enggal Sriwardiningsih
Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1154

Abstract

This research want to know word of mouth as respon positive effect from consumen satisfaction and impact to repurchase. Methodology used provement of statistical test, liket scala, and a path analysis. The data came from primer sources by cross section with quesioner amount one hundred participan. Result of this riset significanly word of mouth as efek respon positif from consumen satisfaction and impact to repurchase, but interesting found that no signifikan relation between consumen satisfaction with repurchase, for his product may be another kind of consumer behavior work.
Analisis Industri pada Ritel Convenience Store: Kasus 7-Eleven (Sevel) Son Wandrial; Enggal Sriwardiningsih
Binus Business Review Vol. 4 No. 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1169

Abstract

7-Eleven, a Japanese retailer is very popular and loved in Jakarta. 7-Eleven or commonly abbreviated to Sevel is now reaping a lot of fans because of the concept of 7-Eleven Indonesia, found only in Indonesia. With the rising middle classes in Indonesia, 7-Eleven becomes a luxurious place for hanging-out but affordable. Consequently, it is attracting the interest of investors to make such a kind of convenience store like Sevel, and it is likely the competition in this sector will be increasingly fierce. PT. Modern’s initial plans are to focus onopening stores in Jakarta, targeting densely-populated commercial and office areas, to offer Indonesian workersa convenient place to shop for lunch, snacks, and emergency items. The company’s goal is to focus on opening stores in Jakarta in its first years of operation. Other major cities, such as Bandung, Semarang, and Surabaya offer for future expansion opportunities. The objective of this article is to describe the competitive condition in convenience store industries using Porter’s Five Forces model. Although the competition is fierce andunfavorable industry condition, Sevel is still leading and dominating the convenience store market in Indonesia.
Nilai Guna (Kepuasan) Green Technology E-Toll sebagai Salah Satu Alternatif Layanan pada Konsumen Pengguna Tol dalam Kota Jakarta Enggal Sriwardiningsih
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1255

Abstract

Consumer satisfaction should be provided by organization. The Government service in the form of etoll green technology is an alternative service in toll road for public. This service is still new in the implementation. Therefore, it is necessary to do a study in the level of elasticity of the e-toll service. Consumer satisfaction from toll users becomes a measure of the success rate from this service. Consumer satisfaction from toll users who use e-toll will be achieved if they are satisfied with the e-toll product and GTO service. This study aims to test a model that explains consumer satisfaction from e-toll users. The theory underlying this study was service quality and satisfaction. The study was conducted on the toll roads in Jakarta. Unit analysis was e-toll users. Samples were taken based on convenient sampling. Structural Equation Modelling used SPSS 16.0 software and elasticity formula was used to test the hypothesis; while the implication for transport domain.
Faktor-Faktor yang Memengaruhi Kepuasan Pengguna Website Kampus Enggal Sriwardiningsih
Binus Business Review Vol. 4 No. 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1408

Abstract

The benefit of internet website is not maximall unless students are satisfied with the campus website. This study proposed and tested model explaining student satisfaction when the website is used as supplementary learning tool of face to face class method. The model is integrated determinants from Media Richness Theory, Self-Determination Theory, Knowledge Based Theory and Attribution Theory, and participant charateristics cited in the research literature. Following a demonstration and using website system in Binus University website system, data were collected from 210 college students. Structural Equation Modelling provided better support for a model that hypothesized stringer effect of website charateristics on e-service quality, motivation, and culture on using internet consumer satisfaction.
Co-Authors Budiman Notoatmodjo Son Wandrial