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All Journal Journal The Winners Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking)
Budiman Notoatmodjo
Bina Nusantara University
Social Sciences

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Budaya, Kepribadian, Sosial, Psikologi Berpengaruh pada Perilaku Pemilihan Lokasi Café pada Konsumen Penikmat Kopi Enggal Sriwardiningsih; Budiman Notoatmodjo
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol 5, No 1 (2019): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Ba
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v5i1.167

Abstract

The purpose of this study examined the consumer behavior of coffee connoisseurs after a visit to a shop or café. This study also aims to analyze what factors influence them visiting the café. The researcher distin-guished two groups of types of places. Are there differences in consumer behavior towards the two types, Café type 1 refers to foreign ownership of the example of The Starbuck café and The Bean café. Café type 2 refers to domestic ownership such as The Excelso cafe, The X-Café, The JCo, The KFC and the Warteg. Factors observed in consumers are cultural, social, personality and psychological variables. The number of visitor respondents is not known with certainty, so convenience sampling is used with the number of re-spondents as many as 200 people in the community of staff, campus lecturers and students of Binus Uni-versity. The analytical tool used is SmartPls version 3. The results of this study indicate that cultural, per-sonality and social variables have a significant effect on consumer site selection behavior. Consumer be-havior visits the location of a larger type 2 café (local ownership) rather than type 1 (foreign ownership). The larger type 2, it is probable that positive perceptions of name, equality and price are unfortunately, but it not examined in this study. The end of the study included suggestions for further researchers.
Evaluasi Dampak Program Pengelolaan dan Pendayagunaan Pulau Kecil Tahun 2003: Departemen Kelautan dan Perikanan Haryadi Sarjono; Budiman Notoatmodjo
The Winners Vol. 5 No. 1 (2004): The Winners Vol. 5 No. 1 2004
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v5i1.3820

Abstract

The purpose of this article is to establish a program based on the evaluation during research on ecosystem rehabilitation, fund and capital help, and the use of human resources of local resident on small islands of Puhawang Island (Lampung), Panggang and Pramuka Island (Kepulauan Seribu – DKI Jakarta), and Panjang Island (Banten) during the period of 2001-2002 based on the evolution of programs purpose.
Co-Authors Enggal Sriwardiningsih Haryadi Sarjono