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All Journal Jurnal Manajemen dan Bisnis JURNAL RELASI STIE MANDALA JEMBER JURNAL MAKRO MANAJEMEN JURNAL MANAJEMEN DAN BISNIS INDONESIA Relasi : Jurnal Ekonomi
Akhmad Fahrur Rozi
Universitas Muhammadiyah Jember
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH LOKASI, CITRA MEREK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MIE AYAM SOLO BANGSAL JEMBER Akhmad Husen; Seno Sumowo; Akhmad Fahrur Rozi
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 4, No 2 (2018)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.69 KB) | DOI: 10.32528/jmbi.v4i2.1757

Abstract

Penelitian ini dilakukan pada pelanggan Mie Ayam Solo Bangsal Jember. Penelitian ini bertujuan untuk mengetahui pengaruh lokasi, citra merek dan word of mouth terhadap keputusan pembelian konsumen. Dalam penelitian ini data dikumpulkan dengan alat bantu berupa observasi, wawancara dan kuesioner terhadap 90 responden dengan teknik purposive sampling, yang bertujuan untuk mengetahui persepsi responden terhadap masing-masing variabel. Analisis yang digunakan meliputi uji instrumen data (uji validitas, dan uji reliabilitas), analisis regresi linear berganda, uji asumsi klasik, dan uji hipotesis (uji t, koefisien determinasi). Dari hasil analisis menggunakan regresi dapat diketahui bahwa variabel lokasi, citra merek dan word of mouth, semuanya berpengaruh positif terhadap keputusan pembelian konsumen. Dari uji t diperoleh hasil lokasi, citra merek dan word of mouth, semuanya berpengaruh signifikan terhadap keputusan pembelian konsumen.
PENGARUH STRES KERJA, LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN RUMAH SAKIT UMUM KALIWATES (RSUK) JEMBER Nurul Ihsan; Anwar A; Akhmad Fahrur Rozi
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 4, No 2 (2018)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.733 KB) | DOI: 10.32528/jmbi.v4i2.1759

Abstract

Penelitian ini dilakukan pada karyawan Rumah Sakit Umum Kaliwates (RSUK) Jember. Penelitian ini bertujuan untuk mengetahui pengaruh stres kerja, lingkungan kerja dan kompensasi terhadap kinerja karyawan Rumah Sakit Umum Kaliwates (RSUK) Jember. Dalam penelitian ini data dikumpulkan dengan alat bantu berupa observasi, wawancara dan kuesioner terhadap 70 responden dengan teknik purpossive sampling, yang bertujuan untuk mengetahui persepsi responden terhadap masing-masing variabel. Analisis yang digunakan meliputi uji instrumen data (uji validitas, dan uji reliabilitas), analisis regresi linear berganda, uji asumsi klasik (uji normalitas, uji multikolinearitas dan uji heteroskedastisitas) , dan uji hipotesis (uji t, koefisien determinasi). Dari hasil analisis menggunakan regresi dapat diketahui bahwa variabel stres kerja (0,589), lingkungan kerja (0,244) dan kompensasi (0,163), semuanya berpengaruh positif terhadap kinerja karyawan. Dari uji t diperoleh hasil stres kerja (0,000), lingkungan kerja (0,000) dan kompensasi (0,003), semuanya berpengaruh signifikan terhadap kinerja karyawan.
Model Syariah Reltionship Marketing Dalam Meningkatkan Kepuasan Pelanggan Pada Lembaga Keuangan Syariah Akhmad Fahrur Rozi
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 7, No 1 (2021)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.833 KB) | DOI: 10.32528/jmbi.v7i1.4948

Abstract

Penelitian ini  menganalisis hubungan anatara model Syariah relationship marketing dengan kepuasan pelanggan di Bank Syariah Mandiri Jember berdasarkan shariah compliance, Conflict Handling, customer trust dan Customer comitment.  Penelitian  ini  merupakan  penelitian deskriptif  kuantitatif .Pada penelitian ini menggunakan metode purposive sampling dengan jumlah responden 96 orang. Alat analisis yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil diperoleh  nilai shariah compliance (X1) dan customer trust (X3) adalah 0.00 dan 0.001 lebih kecil dari 0.005. Hal ini berarti shariah compliance (X1) dan customer trust (X3) berpengaruh positif terhadap kepuasan nasabah. Sedangkan pada varibel X2 dan  X4 didapatkan nilai sig. masing-masing 0.969 dan 0.103 atau lebih besar dari 0.005. sehingga dapat disimpulkan bahwa Conflict Handling dan Customer commitment tidak berpengaruh terhadap kepuasan nasabah Bank Syariah Mandiri Jember. Variabel Shariah compliance memberikan kontribusi terbesar dalam membentuk kepuasan nasabah. Berdasarkan hasil Ajusted R Square, model Syariah relationship marketing dapat mempengaruhi kepuasan nasabah cukup besar di Bank Syariah Jember sebesar 64,1%.
PENGARUH KUALITAS LAYANAN DAN CITRA PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN CONATO BAKERY GAJAH MADA JEMBER Dindin Aldila Kustantia; Nurul Qomariah; Akhmad Fahrur Rozi
Jurnal Manajemen dan Bisnis Vol 12, No 1 (2021): Oktober, 2021
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.845 KB) | DOI: 10.36448/jmb.v12i1.2237

Abstract

The current economic development is increasingly leading to fierce competition, especially for similar companies or businesses. This makes the competition between companies even tighter in the struggle for market share. Every company wants to be successful in running its business. One company that is experiencing intense competition with other similar companies is a bakery company. The purpose of this study is to determine and analyze the effect of service quality and product image on purchasing decisions partially. The population in this study were consumers of "Conato Bakery Gajah Mada Jember". This research includes quantitative research using survey methods. The type of data used is primary data obtained from distributing questionnaires using purposive sampling method and the number of samples obtained is 100 respondents. This study uses multiple linear regression. The results showed that the variable service quality and product image had an influence on the purchase decision of the bread "Conato Bakery Gajah Mada Jember". Each variable has a positive and significant effect on purchasing decisions.
ANALISIS PERBANDINGAN EKUITAS MEREK TERHADAP PRODUK LIPSTIK WARDAH DAN LIPSTIK PIXY Nuroh Nuroh; Naely Azhad; Akhmad Fahrur Rozi
Jurnal Manajemen dan Bisnis Vol 12, No 1 (2021): Oktober, 2021
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.372 KB) | DOI: 10.36448/jmb.v12i1.2238

Abstract

Brand is a very important component, especially in an era where there has been increasingly sharp competition among the products (and services) offered by the company. The brand is an important component, because the brand is a source of information for consumers in identifying a product and differentiating that product from competing products. With this fact, making brands need to get attention and be considered as a formidable weapon in winning the competition, besides being able to be used to show a product's superiority over other products. This study aims to determine the comparison of brand equity to Wardah lipstick and Pixy lipstick products. The population in this study were students of the management economics faculty at the Muhammadiyah University of Jember with a total sample of 100 respondents using purposive sampling method. Data were collected by distributing questionnaires to measure 20 indicators. The analysis technique used is the Difference Test analysis with SPSS 23. The results of this study indicate that the three elements of brand equity between Wardah and Pixy are brand awareness, brand loyalty, and brand association which have no significant difference but the perceived quality has a significant difference.
ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN ULANG KONSUMEN PADA BENGKEL AHASS BERKAH JAYA MOTOR II Astikaningrum Fardiani; M. Naely Azhad; Akhmad Fahrur Rozi
Makro : Jurnal Manajemen Dan Kewirausahaan Vol 7, No 1 (2022): Makro Jurnal Manajemen Dan Kewirausahaan
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/jmm.v7i1.1491

Abstract

The growing development of the automotive industry can now be seen from the number of maintenance and repair services for motor vehicles that are under the auspices of well-known product brands such as Honda. One of the workshops that stands under the auspices of Honda is Ahass Berkah Jaya Motor II. This study aims to determine the effect of (1) service quality, (2) price, (3) location on consumer repurchase decisions at Ahass Berkah Jaya Motor II workshop. The sample taken is 100 respondents using the method Purposeive Sampling. The analytical tool used to analyze the effect of service quality, price and location variables on repurchase decisions is multiple linear regression analysis with the help of statistical program SPSS for Windows v.17. The results of this study indicate that service quality has no significant effect on repurchase decisions, price has a significant positive effect on repurchase decisions, and location has a significant positive effect on repurchase decisions. 
Pengaruh Marketing Mix Dan Perilaku Konsumen Terhadap Keputusan Pembelian Di Minimarket Siti Nurjanah; Feti Fatimah; Akhmad Fahrur Rozi
RELASI : JURNAL EKONOMI Vol 18 No 2 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i2.581

Abstract

This study aims to determine and analyze the influence of marketing mix and consumer behavior on decisions partially. The theories used in this research are marketing management theory, marketing mix theory, and consumer behavior. This research was conducted on consumers. This type of research is quantitative using purposive sampling method using a sample of 120 respondents. This study uses non-probability sampling as a sampling technique. by using a multiple linear regression test tool, which uses the SPSS software version. Based on the results of the partial test, it can be concluded that the marketing mix variable has a significant effect on purchasing decisions at the Bin Hasyi Tegalsari Minimarket and the consumer behavior variable has a significant effect on purchasing decisions at the Bin Hasyi Tegalsari Minimarket. Keywords: Marketing Mix, Consumer Behavior, Purchase Decision
Pengaruh Marketing Mix Dan Perilaku Konsumen Terhadap Keputusan Pembelian Di Minimarket Siti Nurjanah; Feti Fatimah; Akhmad Fahrur Rozi
RELASI : JURNAL EKONOMI Vol 18 No 2 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i2.581

Abstract

This study aims to determine and analyze the influence of marketing mix and consumer behavior on decisions partially. The theories used in this research are marketing management theory, marketing mix theory, and consumer behavior. This research was conducted on consumers. This type of research is quantitative using purposive sampling method using a sample of 120 respondents. This study uses non-probability sampling as a sampling technique. by using a multiple linear regression test tool, which uses the SPSS software version. Based on the results of the partial test, it can be concluded that the marketing mix variable has a significant effect on purchasing decisions at the Bin Hasyi Tegalsari Minimarket and the consumer behavior variable has a significant effect on purchasing decisions at the Bin Hasyi Tegalsari Minimarket. Keywords: Marketing Mix, Consumer Behavior, Purchase Decision
Co-Authors Akhmad Husen Anwar A Astikaningrum Fardiani Dindin Aldila Kustantia Feti Fatimah Imam Syaiqoni M. Naely Azhad Mohammad Faesal Sodikin Naely Azhad Nuroh Nuroh Nurul Ihsan Nurul Qomariah Seno Sumowo Siti Nurjanah Winahyu, Pawestri