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All Journal Jurnal Studi Manajemen Organisasi
Endang Tri Widyarti
Unknown Affiliation
Economics, Econometrics & Finance

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PENGARUH CITRA WAHANA PERMAINAN TRANS STUDIO BANDUNG MELALUI KESENANGAN DAN KUALITAS LAYANAN PADA LOYALITAS PELANGGAN Adhi Widyakto; Endang Tri Widyarti; Kamalina Din Jannah
JURNAL STUDI MANAJEMEN ORGANISASI Vol 17, No 1 (2020)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.851 KB) | DOI: 10.14710/jsmo.v17i1.39183

Abstract

The purpose of this study was to examine and analyze the influence of Rides image through delight and service quality to customer loyalty on Transtudio Bandung  customers in Jabodetabek. This research is a descriptive study and causal relationship. The sample in this study were 200 respondents. This research method is SEM analysis with Warp PLS tools. The results of this study indicate that waterpark image, delight, and service quality have a significant and positive influence on customer loyalty. Whereas indirectly Rides image influences customer loyalty through delight and service quality.
Co-Authors Adhi Widyakto Idris Idris Kamalina Din Jannah Untung Subagyo