Garuda - Garba Rujukan Digital

Pengembangan Rural Tourism Melalui Pemberdayaan Pokdarwis Menggunakan Life Skill di Kecamatan Petungkriyono Kabupaten Pekalongan Dwi Edi Wibowo; Kamalina Din Jannah; Pradya Permanasari
Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2022): Ruang Cendekia: Jurnal Pengabdian Masyarakat
Publisher : ARKA INSTITUTE

Program Pengabdian kepada Masyarakat bermitra dengan Pokdarwis Desa Kasimpar Kecamatan Petungkriyono. Mitra merupakan komunitas di bidang pariwisata yang mempromosikan petungkriyono menjadi ikon Kabupaten Pekalongan. Komunitas ini dibentuk oleh warga Kecamatan Petungkriyono Desa Kasimpar sebgai bentuk tanggung jawab untuk mengembangkan pariwisata di Petungkriyono. Sebelum ada Pokdarwis pariwisata Petungkriyono tidak ada yang mengurus dan kurang promosi. Berdasarkan analisa situasi tersebut diatas, permasalahan yang dihadapi adalah pemberdayaan Pokdarwis untuk lebih diberikan pelatihan untuk mengembangkan pariwisata. Hasil dan luaran kegiatan setelah dilaksanakan program telah tercapai yaitu, anggota Pokdarwis lebih paham akan tugasnya untuk mengembangkan pariwisata di Kecamatan Petungkriyono.

ANALISIS KEPUASAN KERJA DOSEN (STUDI KASUS PADA UNIVERSITAS PEKALONGAN) Siti Nurhayati; Kamalina Din Jannah
Pena Jurnal Ilmu Pengetahuan Dan Teknologi Vol 30, No 2 (2016): Pena September 2016
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jurnalpena.v30i2.492

The aims of this research is to measuring the job satisfaction of lecturer in Pekalongan University. Job satisfaction has 4 indicators, there are satisfaction for the job itself; satisfaction for compensations; satisfaction for job environment ; and satisfaction for colleagues cooperation.The research require primary data, and data collection done with the list of questionnaire as an instrument. The population is all of lecturers at Pekalongan University that amounts 136 persons, and the sample take the amount of 80 lecturers that give responding to questionnaire. The analize done with the Importance Performance Analysis (IPA) approach to measure the job satisfaction for lecturer.The result showed that lecturer job satisfaction generally has Tki = 73,90 %, by the highest Tki on the aspect “the job itself” (by the rate of Tki ≥ 80 %). The other resultexhibited that 3 aspects have the lowest satisfy with Tki amount between 60 % s/d 69 %, and it means that management must increasing soon those aspects, there are : “salary in accordance with qualifying and skills; salary in accordance with workload; and communication that fun between leaders and the lecturer”.

PENGARUH CITRA WAHANA PERMAINAN TRANS STUDIO BANDUNG MELALUI KESENANGAN DAN KUALITAS LAYANAN PADA LOYALITAS PELANGGAN Adhi Widyakto; Endang Tri Widyarti; Kamalina Din Jannah
JURNAL STUDI MANAJEMEN ORGANISASI Vol 17, No 1 (2020)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

The purpose of this study was to examine and analyze the influence of Rides image through delight and service quality to customer loyalty on Transtudio Bandung customers in Jabodetabek. This research is a descriptive study and causal relationship. The sample in this study were 200 respondents. This research method is SEM analysis with Warp PLS tools. The results of this study indicate that waterpark image, delight, and service quality have a significant and positive influence on customer loyalty. Whereas indirectly Rides image influences customer loyalty through delight and service quality.

COMPETENCE, ORGANIZATIONAL CULTURE, WORK TEAM TO HUMAN CAPITAL RESOURCES MANAGEMENT DIRECTORATE Adhi Widyakto; Lulus Prapti; Kamalina Din Jannah
Jurnal Ekonomi Dan Bisnis Vol 24, No 2 (2021): JURNAL EKONOMI DAN BISNIS SEPTEMBER 2021
Publisher : Fakultas Ekonomi Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v24i2.1603

This research about the human capital approach to manage human resources becoming productive. The method used is descriptive and causality. The statistical test in this study uses Multiple Regression Analysis. Based on observations in Indonesia, there are still many companies doesn’t have implemented the most optimal approach to human capital. The results of study indicate that the human capital component hasn’t been optimal, especially in terms of individual capability and individual motivation. The purpose of study was determining the effect of several variables such as competence, organizational culture and work team on employee’s performance. The method used is descriptive and causality. The statistical test in this study uses Multiple Regression Analysis. Respondents involved in this study were 93 employees who were permanent employees at the Human Resources and Facility Management Directorate at PT Telecommunication Indonesia, Jakarta Head Office. The sampling method of his research using purposive sampling. Data accumulation techniques using questionnaires with closed answer model. Data analysis was performed using multiple regression. The results indicates that partially competence has an effect on employee’s performance, The Organization Climate doesn’t affect employee’s performance, work Group Efficiency affects employee’s performance.

Digital Transformation and Artificial Intelligence in Marketing for Startups Using a Customer Knowledge Management Approach Syech Idrus; Kamalina Din Jannah; Muhammad Bagus Adi Wicaksono; S. M. Parulian Tanjung; Fakhry Amin
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.786

Startups that need a comprehensive approach to managing Knowledge Management (KM) in a digital context face a significant challenge in taking advantage of the opportunities presented by digital transformation and artificial intelligence (AI) technologies, which are reshaping marketing organizations. There is a pressing need for more strategic marketing expertise to drive business value creation, and digital transformation and AI technologies offer great promise to help businesses overcome obstacles, challenges in practical application, and this shortage. In this paper, we take a resource-centric look at a central question: how can young companies with few resources and few employees push digital transformation in marketing forward? Integrating the methods of Knowledge Management and Customer Relationship Management (CRM), as in Customer Knowledge Management (CKM), can be crucial to achieving this objective. This study uses a qualitative approach with descriptive methods to analyze the research results. This research reveals that companies with limited capabilities and resources can still adopt technological developments in conducting marketing. Marketing departments can benefit from the big data that AI provides by mining it for useful customer insights that can be used to bolster customer relationship management strategies. Organizational factors such as customer focus, a culture of collaboration and knowledge sharing, strategy and support from top management, an organized structure, and the integration of functions are crucial to the success of CKM in the business.

Pengaruh Presepsi Harga, Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Pelanggan Batik Danar Hadi Semarang Edy Suryawardana; Sugeng Riyanto; Citra Rizkiana; Kamalina Din Jannah
Jurnal Bintang Manajemen Vol 1 No 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2217

The purpose of this study was to analyze the effect of perceived price, service quality and location on customer satisfaction at Batik Danar Hadi Branch Semarang. The hypothesis of this study is the perception of price, service quality and location have a positive effect on customer satisfaction at Batik Danar Hadi Semarang. The number of samples in this study were 76 people. Then the method of collecting data through questionnaires and data analysis using SPSS which includes validity test, reliability test, classical assumption test, multiple linear regression analysis, F test, and hypothesis testing using t test and R2. The results showed that the independent variable, namely price perception, had no effect on customer satisfaction. This is evidenced by the value of t arithmetic is smaller than t table that is -0.977 < 1.667 with a significant value of 0.332 > 0.05 (not significant). Service quality has a positive effect on customer satisfaction. This is evidenced by the value of t arithmetic is greater than t table that is 3.592 > 1.667 with a significant value of 0.001 < 0.05 (significant). Location has positif effect on customer satisfaction. This is evidenced by the value of t arithmetic is bigger than t table that is 1.725 > 1.667 with a significant value of 0.039 < 0.05 (significant). Based on the value of the coefficient of determination, the test results show the adjusted r square value of 0.638, this means that changes in the customer satisfaction variable of 63.8% can be explained by the independent variables of price perception, service quality, and location. Meanwhile, 36.2% was influenced by other variables not examined.

Pelatihan Kerja Kewirausahaan Di Kelurahan Krapyak, Kecamatan Pekalongan Utara, Kota Pekalongan Shofiyuddin, Muhammad; Kamalina Din Jannah; Muhammad Sigit Taruna
DIMASEKA Vol 2 No 02 (2024): Oktober 2024
Publisher : FEB Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/dimaseka.v2i02.202

Tingginya angka pengangguran dan rendahnya keterampilan kewirausahaan menjadi tantangan utama di Kota Pekalongan, khususnya di Kelurahan Krapyak. Banyak warga, termasuk ibu rumah tangga dan pemuda, belum memiliki keterampilan yang memadai untuk memulai usaha mandiri, yang berdampak pada rendahnya kemandirian ekonomi. Melalui kegiatan pengabdian masyarakat ini, pelatihan kewirausahaan diberikan untuk memperkuat keterampilan dasar dalam berwirausaha, khususnya dalam aspek perencanaan usaha berbasis potensi lokal, pemasaran digital, dan pengelolaan keuangan sederhana. Pelatihan yang dilaksanakan pada 29 Juli 2024 di Aula Kelurahan Krapyak ini melibatkan 50 peserta yang terdiri dari ibu rumah tangga serta pemuda-pemudi setempat.Hasil kegiatan menunjukkan adanya peningkatan pengetahuan peserta dalam merencanakan dan mengelola usaha kecil berbasis potensi lokal, seperti produk kuliner dan kerajinan. Selain itu, para peserta juga mampu memahami pentingnya pemasaran digital sebagai sarana promosi yang efektif. Dengan pelatihan ini, diharapkan para peserta mampu menciptakan usaha mandiri yang berkelanjutan, sehingga dapat meningkatkan kesejahteraan keluarga dan mengurangi ketergantungan pada pekerjaan tidak tetap. Program ini juga menghasilkan luaran berupa rencana usaha kecil, laporan kegiatan, dan rekomendasi program lanjutan yang dapat diterapkan untuk mendukung kemandirian ekonomi masyarakat Krapyak. Kegiatan ini memberikan dampak positif dalam membentuk ekosistem kewirausahaan lokal yang produktif dan berkelanjutan. Kata kunci: kewirausahaan, pelatihan, pemberdayaan masyarakat, pemasaran digital, kemandirian ekonomi, Kota Pekalongan

Pengaruh Presepsi Harga, Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Pelanggan Batik Danar Hadi Semarang Edy Suryawardana; Sugeng Riyanto; Citra Rizkiana; Kamalina Din Jannah
Jurnal Bintang Manajemen Vol. 1 No. 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2217

The purpose of this study was to analyze the effect of perceived price, service quality and location on customer satisfaction at Batik Danar Hadi Branch Semarang. The hypothesis of this study is the perception of price, service quality and location have a positive effect on customer satisfaction at Batik Danar Hadi Semarang. The number of samples in this study were 76 people. Then the method of collecting data through questionnaires and data analysis using SPSS which includes validity test, reliability test, classical assumption test, multiple linear regression analysis, F test, and hypothesis testing using t test and R2. The results showed that the independent variable, namely price perception, had no effect on customer satisfaction. This is evidenced by the value of t arithmetic is smaller than t table that is -0.977 < 1.667 with a significant value of 0.332 > 0.05 (not significant). Service quality has a positive effect on customer satisfaction. This is evidenced by the value of t arithmetic is greater than t table that is 3.592 > 1.667 with a significant value of 0.001 < 0.05 (significant). Location has positif effect on customer satisfaction. This is evidenced by the value of t arithmetic is bigger than t table that is 1.725 > 1.667 with a significant value of 0.039 < 0.05 (significant). Based on the value of the coefficient of determination, the test results show the adjusted r square value of 0.638, this means that changes in the customer satisfaction variable of 63.8% can be explained by the independent variables of price perception, service quality, and location. Meanwhile, 36.2% was influenced by other variables not examined.

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