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All Journal Media Penelitian Pendidikan : Jurnal Penelitian dalam Bidang Pendidikan dan Pengajaran Jurnal Ekonomi dan Bisnis Kontemporer Jurnal Manajemen Bisnis Kewirausahaan JURNAL AKUNTANSI DAN BISNIS Jurnal Visi Manajemen (JVM) Jurnal Publikasi Ilmu Manajemen Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Sabtarini Kusumaningsih
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Journal : Jurnal Manajemen Bisnis Kewirausahaan

 1 
PENGARUH IKATAN KEUANGAN, SOSIAL DAN STRUKTURAL TERHADAP LOYALITAS NASABAH PADA KSP BANGUN BERSAMA SEMARANG Sabtarini Kusumaningsih; Titik Rianawati2
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 1 No. 1 (2022): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.894 KB) | DOI: 10.56910/jumbiwira.v1i1.93

Abstract

The purpose of this study is to provide empirical evidence of the influence of the financial ties, social ties and structural bonding on customer loyalty at KSP Bangun Bersama. The analytical method used in this research is quantitative method with multiple regression testing by performing classical assumption test before getting the best research model. The variable in this study is a finacial bond, social bonding and structural bonding as independent variables and customer loyalty as the dependent variable. Data were collected by census method, the entire population od 65 respondents taken sample. The method of analysis using multiple linear regression. The results of this research are financial ties, social ties and structural bonding and significant positive effect on customer loyalty.
Co-Authors Amalia Nur Chasan Arini Novandalina Titik Rianawati Titik Rianawati2 Tititk Rianawati