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All Journal Jurnal Abdimas Pariwisata Jurnal Pengabdian Masyarakat Akademisi
Wahyu Indro Widodo
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Humanities Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Inovasi Paket Wisata dan Strategi Promosi Digital Berbasis Komunitas di Desa Wisata Donokerto, Sleman Wahyu Indro Widodo; Profita Aznam, Azis Fitri Profita Aznam
Jurnal Abdimas Pariwisata Vol. 6 No. 2 (2025): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

Innovation of Tour Packages and Community-Based Digital Promotion Strategies in Donokerto Tourism Village, Sleman. Donokerto is an area that has excellent potential in the field of agro-tourism and culture, which is reflected in the existence of salak pondoh agricultural landscapes, traditional practices of making black turmeric-based herbal medicine, batik art and musical art. However, this potential has not been fully optimised as a competitive tourist attraction. This community service programme is designed to answer these problems through a participatory approach that emphasises innovation in the preparation of experiential tourism packages and community capacity building in digital promotion management. The implementation method includes training, workshops, and simulations of tour package design with an emphasis on the use of local narratives to strengthen the interpretative and educational value of the tourism experience. The results of the activities showed an increase in community competence in systematically developing tour packages and a better understanding of the use of digital platforms for promotion.
Inovasi Paket Wisata dan Strategi Promosi Digital Berbasis Komunitas di Desa Wisata Donokerto, Sleman Wahyu Indro Widodo; Profita Aznam, Azis Fitri
Jurnal Pengabdian Masyarakat Akademisi Vol. 4 No. 3 (2025)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v4i3.1463

Abstract

Donokerto is an area that has excellent potential in the field of agro-tourism and culture, which is reflected in the existence of salak pondoh agricultural landscapes, traditional practices of making black turmeric-based herbal medicine, batik art and musical art. However, this potential has not been fully optimised as a competitive tourist attraction. This community service programme is designed to answer these problems through a participatory approach that emphasises innovation in the preparation of experiential tourism packages and community capacity building in digital promotion management. The implementation method includes training, workshops, and simulations of tour package design with an emphasis on the use of local narratives to strengthen the interpretative and educational value of the tourism experience. The results of the activities showed an increase in community competence in systematically developing tour packages and a better understanding of the use of digital platforms for promotion.
Co-Authors Bambang Guritno Profita Aznam, Azis Fitri Profita Aznam, Azis Fitri Profita Aznam