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Journal : Bisma: Jurnal Bisnis dan Manajemen

KONFIRMATORI PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN MAHASISWA MEMILIH STUDI DI AKADEMI KEBIDANAN JEMBER Santoso, Nugroho Edie; Dimyati, Mohamad; Suryaningsih, Ika Barokah
BISMA: Jurnal Bisnis dan Manajemen Vol 10 No 1 (2016)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

Abstract: The purpose of this study was to determine the influence of marketing mix on the students’ decision to study inthe Midwifery Academy, Jember. The objects of the study were students of the Midwifery Academy, Jember. This study used full sampling method with a sample size of 189 respondents. Multiple linear regression with confirmatoryapproach was used to test the hypothesis. The results showed that the variables of product, price, place, people, physical evidence, and process have significant effect on students’ decision to study in the Midwifery Academy, Jember. Keywords: Product, Price, Place, People, Physical Eevidence, Pocess, and Decision
PENGARUH SISTEM PENGENDALIAN INTERN TERHADAP KEANDALAN LAPORAN KEUANGAN DENGAN MEDIASI PENATAUSAHAAN ASET TETAP Trisnani, Emy Dwi; Dimyati, Mohamad; Paramu, Hadi
BISMA: Jurnal Bisnis dan Manajemen Vol 11 No 3 (2017)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v11i3.6470

Abstract

Abstract: This study aims to analyze the influence of Internal Control System (SPI) on the reliability of financial statements, with fixed assets administration as the intervening variable, in the Government of Bondowoso Regency. Data were analyzed by using Structural Equation Modeling (SEM). Results shows that Internal Control System has a significant positive effect on the reliability of financial statements and fixed assets administration, fixed assets administration has a significant positive effect on the reliability of financial statements, and the fixed assets administration has a significant role in mediating the effect of Internal Control System on the reliability of financial statements. Keywords: SPI, Administration of Fixed Assets, Financial Statements Reliability.
PENGARUH NEGARA ASAL TERHADAP NIAT PEMBELIAN MELALUI CITRA MEREK OLEH KONSUMEN SEPATU DI KOTA BANDUNG Fauziyyah, Salma; Dimyati, Mohamad; Suryaningsih, Ika Barokah
BISMA: Jurnal Bisnis dan Manajemen Vol 12 No 2 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v12i2.7881

Abstract

Today’s consumers are very critical in making choices for the shoes products by considering the intrinsic and extrinsic factors of the products which one of them is the country of origin of the product brand. The purpose of this study is to analyze the influence of country of origin on the purchase intention through brand image of the shoes products for the consumers in Bandung City. The population of this research is the shoes consumers in Bandung City. The sample consists of 125 respondents taken by purposive sampling approach. The method of analysis used in this study is Structural Equation Modeling (SEM). The results indicate that country of origin influences brand image, brand image influences purchase intention, but there is no direct influence of country of origin on purchase intention of the shoes product in Bandung City. Keywords: Country of Origin, Brand Image, Purchase Intention.