Bisma: Jurnal Bisnis dan Manajemen
Vol 10 No 1 (2016)

KONFIRMATORI PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN MAHASISWA MEMILIH STUDI DI AKADEMI KEBIDANAN JEMBER

Santoso, Nugroho Edie (Unknown)
Dimyati, Mohamad (Unknown)
Suryaningsih, Ika Barokah (Unknown)

Article Info

Publish Date
11 Jan 2016

Abstract

Abstract: The purpose of this study was to determine the influence of marketing mix on the students’ decision to study inthe Midwifery Academy, Jember. The objects of the study were students of the Midwifery Academy, Jember. This study used full sampling method with a sample size of 189 respondents. Multiple linear regression with confirmatoryapproach was used to test the hypothesis. The results showed that the variables of product, price, place, people, physical evidence, and process have significant effect on students’ decision to study in the Midwifery Academy, Jember. Keywords: Product, Price, Place, People, Physical Eevidence, Pocess, and Decision

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Journal Info
Bisma: Jurnal Bisnis dan Manajemen
Website

Abbrev

BISMA

Publisher

Universitas Jember

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima ...