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Mapping Awareness of Halal Cosmetics Brands in the Teenagers Segment of Bandung City Muhsin Muhsin
International Journal of Nusantara Islam Vol 7, No 1 (2019): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v7i1.4874

There are many factors that can explain why the consumer market for halal products is now growing fast, among others, because the profile of the younger generation of Islam is now more religious thanks to the rapid flow of information, awareness, knowledge and concern for halal consumption. One component of brand strength is brand awareness, which is how well consumers know or know about a brand. Therefore, brand awareness is a key determinant of building brand equity. When products are in the early stages of growth, such as halal cosmetics, which are new players in the cosmetics business, brand awareness is important to encourage this growth. The first research problem departed from the central phenomenon of how teenagers actually aware of halal cosmetics in the city of Bandung, and which halal cosmetic brands are best known? Associated with the issue of brand strength, then more specifically the problem of this research is how strong are teenagers aware of some halal cosmetic brands that are circulating in the city of Bandung, high, medium or low? Then is this brand awareness related to consumer demographic factors? Then is this brand awareness related to loyalty to halal cosmetic brands? The results showed that adolescents in the city of Bandung who require to use cosmetics labeled halal because they are aware of religious values, one of which as a form of Islamic law is included in rational instrumental actions. Then interpret cosmetics labeled halal as a form of carrying out Islamic law because it is protected from material that is haram and will not affect worship. Teenagers in Bandung City who are not based on using cosmetics labeled halal because they prefer cosmetics based on their needs and price and quality are included in instrumental rational actions. Then interpret halal labeled cosmetics as cosmetics that are safe for the skin because they do not cause irritation, cosmetics that are protected from prohibited ingredients, cosmetics that have no difference with other cosmetics.

Pengaruh Halal Wareness Dan Halal Sertification Terhadap Keputusan Pembelian Produk Wardah Pada Generasi Z Fuji Pebriyanti; Wina Rahmasarita; Muhsin Muhsin
Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Vol 7, No 01 (2023): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ad.v7i01.4303

Indonesia sebagai negara dengan mayolitas penduduk muslim terbesar, mendorong terhadap tingginya permintaan pada produk bersertifikat halal. Sebagai seorang muslim sudah seyogyanya membeli produk halal sesuai yang ada pada teori perilaku konsumen muslim dan referensi Islam. Tujuan penelitian ini adalah untuk mengetahui pengaruh halal awareness dan halal sertification terhadap keputusan pembelian produk wardah pada Generasi Z. sempel yang digunakan berjumlah 100 rentang usia 17-24 tahun. Metode penelitian menggunakan pendekataan kuantitatif. Hasil penelitian menunjukan, bahwa halal awareness dan halal sertification berpengaruh secara segnifikan terhadap keputusan pembelian produk wardah dikarenakan Generasi Z muslim ini mulai mempertimbangkan nilai-nilai agama yang mendorong untuk menggunakan produk yang bersertifikat MUI

Islamic Securities Crowdfunding (I-SCF): A Potential Analysis of Sustainable Development Goals Based on Al-Maqashid Sharia’s Perspectives Fadhila Dhiyaul Wafa; Irni Sri Cahyanti; Muhsin Muhsin
Journal of Accounting Research, Organization and Economics Vol 5, No 3 (2022): JAROE Vol. 5 No. 3 December 2022
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jaroe.v5i3.30705

Objective –This research aims to analyze the potential of Islamic securities crowdfunding as an effort to create Sustainable Development Goals (SDGs) with an al-Maqashid Sharia perspective.Methodology –This research uses qualitative descriptive research methods to obtain a description or overview of the potential of I-SCF for the Sustainable Development Goals based on the perspective of Maqashid Sharia. It utilizes a literature study with a Maqashid Sharia perspective as the main reference.Results –Numerous studies show that sharia securities crowdfunding has the potential to strengthen MSME capital in the post-Covid-19 pandemic era, expand access to Islamic financial services for the community, create a profitable investment sector, and strengthen the halal industry. These potentials lead to the values of the purpose of Maqashid Sharia, which include the five main benefits (al-kulliyah al-khamsah).Research limitations –This research is limited to I-SCF in Indonesia hence subsequent studies may conduct further research on I-SCF in other countries for the purpose of comparisons. It also uses a quality-descriptive method hence future research may use quantitative analysis methods to provide a more specific picture of the influence on the SDGs.Implications - This research is important for the development and utilization of the potential of I-SCF in Indonesia. The study of Maqashid sharia on I-SCF shows that practically, I-SCF has maximum benefits for society without abandoning compliance with Islamic law.

Cash Waqf Linked Sukuk: Potential Mapping of Cash Waqf in Micro, Small and Medium Enterprises (MSMEs) Muhsin; Irni Sri Cahyanti; Fadhila Dhiyaul Wafa
LAA MAISYIR: Jurnal Ekonomi Islam Vol.10 No.1 (2023)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/lamaisyir.v10i1.37483

MSMEs are one of the industrial sectors that support the country's economic development because they not only play a role in business activities but also as community empowerment. Therefore, assistance from various parties is needed, including by being part of the distribution of cash waqf through CWLS SWR002 in the form of capital assistance. This study aims to analyze the mapping of CWLS potential for the development of the MSME sector assisted by LazisNU West Java. This research uses a qualitative approach with descriptive analysis methods. The results showed that with the increase in the number of wakif and the nominal amount of cash waqf in CWLS SWR002 so that in its management one of them can be allocated for MSME capital provision. LazisNU as a nazhir has an important role in this matter, considering that MSMEs around West Java based on BI survey data in 2020, only around 12.5% of MSMEs are not affected by the pandemic economically. So it is necessary to map the potential of money endowments in CWLS in the MSME sector, especially in West Java.

Mapping Awareness of Halal Cosmetics Brands in the Teenagers Segment of Bandung City Muhsin Muhsin
International Journal of Nusantara Islam Vol 7, No 1 (2019): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v7i1.4874

There are many factors that can explain why the consumer market for halal products is now growing fast, among others, because the profile of the younger generation of Islam is now more religious thanks to the rapid flow of information, awareness, knowledge and concern for halal consumption. One component of brand strength is brand awareness, which is how well consumers know or know about a brand. Therefore, brand awareness is a key determinant of building brand equity. When products are in the early stages of growth, such as halal cosmetics, which are new players in the cosmetics business, brand awareness is important to encourage this growth. The first research problem departed from the central phenomenon of how teenagers actually aware of halal cosmetics in the city of Bandung, and which halal cosmetic brands are best known? Associated with the issue of brand strength, then more specifically the problem of this research is how strong are teenagers aware of some halal cosmetic brands that are circulating in the city of Bandung, high, medium or low? Then is this brand awareness related to consumer demographic factors? Then is this brand awareness related to loyalty to halal cosmetic brands? The results showed that adolescents in the city of Bandung who require to use cosmetics labeled halal because they are aware of religious values, one of which as a form of Islamic law is included in rational instrumental actions. Then interpret cosmetics labeled halal as a form of carrying out Islamic law because it is protected from material that is haram and will not affect worship. Teenagers in Bandung City who are not based on using cosmetics labeled halal because they prefer cosmetics based on their needs and price and quality are included in instrumental rational actions. Then interpret halal labeled cosmetics as cosmetics that are safe for the skin because they do not cause irritation, cosmetics that are protected from prohibited ingredients, cosmetics that have no difference with other cosmetics.

Pengaruh Halal Wareness Dan Halal Sertification Terhadap Keputusan Pembelian Produk Wardah Pada Generasi Z Fuji Pebriyanti; Wina Rahmasarita; Muhsin Muhsin
Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Vol. 7 No. 01 (2023): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ad.v7i01.4303

Indonesia sebagai negara dengan mayolitas penduduk muslim terbesar, mendorong terhadap tingginya permintaan pada produk bersertifikat halal. Sebagai seorang muslim sudah seyogyanya membeli produk halal sesuai yang ada pada teori perilaku konsumen muslim dan referensi Islam. Tujuan penelitian ini adalah untuk mengetahui pengaruh halal awareness dan halal sertification terhadap keputusan pembelian produk wardah pada Generasi Z. sempel yang digunakan berjumlah 100 rentang usia 17-24 tahun. Metode penelitian menggunakan pendekataan kuantitatif. Hasil penelitian menunjukan, bahwa halal awareness dan halal sertification berpengaruh secara segnifikan terhadap keputusan pembelian produk wardah dikarenakan Generasi Z muslim ini mulai mempertimbangkan nilai-nilai agama yang mendorong untuk menggunakan produk yang bersertifikat MUI

Pengaruh Pembelajaran Pendidikan Agama Islam Terhadap Kesadaran Spiritual Siswa Kelas XI di SMK Pasundan 4 Bandung Ilyas Abdul Latif; Siti Lutfiani Nurlatifah Dahlan; Suci Rahmawati Mustopa; Muhsin Muhsin; Afrizal Khairurrohman
Tarbiatuna: Journal of Islamic Education Studies Vol 4 No 2 (2024): Tarbiatuna: Journal of Islamic Education Studies
Publisher : PKP Pusat Jurnal LPPM IAi Nasional Laaroiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/tarbiatuna.v4i2.6938

This research aims to analyze the influence of Islamic Education learning on the spiritual awareness of 11th-grade students at SMK Pasundan 4 Bandung. The research method used is a qualitative approach with a descriptive qualitative method. Data collection was conducted through interviews with Islamic Education teachers and 11th-grade students. The results of the study indicate that the portrayal of spiritual behavior among students at SMK Pasundan 4 Bandung is still not optimal, with some behaviors lacking discipline, politeness, and honesty. Efforts by Islamic Education teachers to enhance students' spiritual awareness are carried out through planning, implementation, and evaluation of learning by applying Discovery Learning, Project Based Learning, and Problem Based Learning models. The supporting factor for Islamic Education learning is adequate school facilities, while the inhibiting factor is some students who underestimate Islamic Education lessons and often skip classes. The conclusion of this study is that Islamic Education learning has not fully influenced the spiritual awareness of students at SMK Pasundan 4 Bandung. More intensive efforts are needed from teachers and the school to enhance students' spiritual awareness through the habituation of religious activities and exemplary behavior.

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