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All Journal Jurnal IPTA AL ISHLAH Jurnal Pendidikan Jurnal Studi Komunikasi Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Komunikasi Profesional Jurnal Darma Agung Jurnal Ilmiah Akomodasi Agung Mamangan Social Science Journal Tourism, Hospitality and Culture Insights Journal Tourism Economics, Hospitality, and Business Management Journal

Dewi Yanti

Jurusan Kepariwisataan, Politeknik Pariwisata Medan

Author-ID : 2543514

Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Pemanfaatan Digital Marketing dalam Industri Perhotelan di Kota Medan Dewi Yanti
Jurnal Ilmiah Akomodasi Agung Vol 6 No 2 (2019): Jurnal Ilmiah Akomodasi Agung
Publisher : Akademi Pariwisata Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51827/jiaa.v6i2.37

Medan is the third largest city in Indonesia and making Medan one of the destinations for visiting business and tourism activists. To support these activities, the role of the hotel is usually needed for tourists visiting an area. Based on the North Sumatra Central Bureau of Statistics the percentage of room occupancy rates in the city of Medan, the highest average is a four-star hotel. Some four-star hotels in Medan (Adimulia, Four Points, Emerald Garden and Santika Hotels) utilize digital marketing to promote and increase occupancy rates in managed hotels. This research uses qualitative methods, by collecting various data sources through observation and literature study. The results of this study indicate that by utilizing digital marketing, hotels can increase the number of visits through reviews provided by visitors to increase the hotel profile.

Pengaruh Digital Marketing Terhadap Peningkatan Kunjungan Wisata Di Danau Toba Dewi Yanti
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 11, No 1 (2020): Jurnal Khasanah Ilmu - Maret 2020
Publisher : Universitas Bina Sarana Informatika

Abstrak - Kemunculan digital marketing telah membawa perubahan penting di beberapa sektor industri salah satunya industri pariwisata. Terkhususnya pada pemasaran objek wisata Danau Toba yang saat ini telah menjadi salah satu objek wisata utama di Indonesia. Penelitian ini bertujuan untuk mengetahui apa saja Digital Marketing yang digunakan untuk meningkatkan kunjungan wisata di Danau Toba dan bagaimana pengaruh Digital Marketing terhadap peningkatan kunjungan wisata di Danau Toba. Penelitian ini menggunakan metode peneltian kuantitatif dengan analisis data bersifat deduktif yang dilakukan kepada 60 wisatawan yang melakukan perjalanan ke Danau Toba. Hasil Penelitian ini menunjukkan bahwa Ada beberapa media digital marketing yang dimanfaatkan oleh wisatawan untuk mendapatkan informasi seputar Danau Toba, diantaranya adalah Facebook, Twitter, Instagram, Aplikasi. Instagram menempati posisi teratas sebagai digital marketing yang paling banyak digunakan oleh wisatawan sebesar 58%. Digital Marketing juga memberikan pengaruh yang sangat besar terhadap peningkatan kunjungan wisata di Danau Toba dengan presentasi sebesar 59,8%. Hal ini dipengaruhi cukup tingginya tingkat penggunaan terhadap konten/situs digital marketing seputar Danau Toba dengan presentase sebesar 84%. Kata Kunci : Digital Marketing, Kunjungan, Objek Wisata The Effect Of Digital Marketing Toward Enhancement Tourist Visit In Toba Lake Abstract - The emergence of digital marketing has brought important changes to the world of tourism, especially in destination marketing. Lake Toba as one of top priority tourist attraction in Indonesia requires special treatment in digital destination marketing. This study aims to find out what Digital Marketing is used to increase tourist visits on Lake Toba and how the influence of Digital Marketing on increasing tourist visits on Lake Toba. This study uses quantitative research methods with data analysis that is deductive conducted to 60 tourists who travel to Lake Toba. The results of this study indicate that there are several digital marketing media that are used by tourists to get information about Lake Toba, including Facebook, Twitter, Instagram, Applications. Instagram occupies the top position as the most widely used digital marketing by tourists by 58%. Digital Marketing also had a huge influence on the increase in tourist visits on Lake Toba with a presentation of 59.8%. This is influenced by the high level of usage of digital marketing conten/sites around Lake Toba with a percentage of 84%. Keywords: Digital Marketing, Visit, Attraction

ANALISIS MULTIPLIER EFFECT DAN PEMBANGUNAN BERKELANJUTAN PUSAT INFORMASI WISATA Agustinus Denny; Liyushiana .; Dewi Yanti
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p10

The existence of the Toba Caldera National Geopark Information Center is an indicator of the seriousness of the government in tapping the potential of Lake Toba with the World-recognized National Geopark approach. Therefore, it is very interesting to explore the impact of the Toba Caldera National Geopark Information Center, especially for the surrounding community. On the one hand, the existence of the Toba Caldera National Geopark Information Center as one of the tourist information centers is a question of whether it is really needed, considering that tourists can now access digital information. Therefore this study seeks to see how the Toba Caldera National Geopark Information Center applies the principle of sustainable development to maintain its existence. This research method is a combination of the quantitative Keynesian Income Multiplier method and interview techniques with the sustainable tourism development approach of the United Nations World Tourism Organization (UNWTO) by combining practical principles. The results obtained show that economically, the Toba Caldera National Geopark Information Center has an encouraging impact on the number 1: 1.26, meaning that for each additional tourist expenditure of IDR 10,000, local income will increase by IDR 12,600. On the other hand, the Toba Caldera National Geopark Information Center has attempted to apply the principles of sustainable tourism development in view of the dimensions of business quality, social sustainability and environmental balance recommended by UNWTO, but improvements are needed for aspects of tourism facilities and activities.

Pemanfaatan Web Blog sebagai Media Distribusi Informasi Pariwisata Dewi Yanti
Jurnal Darma Agung Vol 26 No 1 (2018): AGUSTUS 2018
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (729.487 KB)

This Research explains how to use the web blog as a media for distributing tourism information in helping the learning process of tourism information systems. A case study of designing a web blog to explain this research is in the tourist area of Dairi Regency, North Sumatra province which is the area around Lake Toba which has considerable tourism potential. By utilizing information technology, especially web blogs as a media for information distribution, students feel very effective in terms of processing time and the small costs incurred and the delivery of information can be done quickly and accurately. The potential elements of tourism objects, history, cultural arts, and facilities in designing web blogs are important considerations in this study.

Students' Perception on the Use of Kahoot as a Learning Media Ana Rusmardiana; Dian Wardiana Sjuchro; Dewi Yanti; Fitri Daryanti; Akbar Iskandar
AL-ISHLAH: Jurnal Pendidikan Vol 14, No 2 (2022): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

This study analyzes students' perceptions of Kahoot as a learning evaluation medium. This type of research is descriptive quantitative. The sample in this study was 68 grade 8 junior high school students. Data was collected through a questionnaire with the help of Google Form. Then the data is interpreted and analyzed to see the usefulness of Kahoot! in learning. The results showed that as many as 71.6% of students agreed that Kahoot increased student motivation in the good category; 91.7% of students agree that Kahoot improves learning effectiveness in the very good category; and 81.2% of students agree that Kahoot improves students' knowledge in the good category. Thus students' perceptions of learning motivation, learning effectiveness, and student knowledge can be increased with Kahoot. Therefore, it is recommended that teachers use Kahoot as an alternative media to help teachers evaluate learning

Cafe marketing communication based on sustainability - environmentally friendly of kopi nako alam sutera Tirta Mulyadi; Ana Rusmardiana; Muhammad Reza Aulia; Dewi Yanti; Dendi Zainuddin Hamidi
Jurnal Komunikasi Profesional Vol. 7 No. 4 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i4.6892

Coffee Shop and working are two same categories in people’s daily activity. Young generation likes to perform their work from any place especially coffee shop. To them, coffee shops are like a mold for their soul where they can share stories, hangout, make a deal, etc. Kopi Nako Alam Sutera; who’s not only Sustainable coffee shop but also presenting workspace comfortability and also lactose intolerant product. The quality of Kopi Nako’s variant of service had proven to us the ability to commit to sustainability despite managing middle business-like Coffee Shop. Kopi Nako breaks the stigma that middle business doesn’t have knowledge to contribute to sustainability program.

PERAN MEDIA SOSIAL DALAM MEMPROMOSIKAN PARIWISATA DI DESA PERKEBUNAN BUKIT LAWANG Dewi Yanti; Ikhlas Ramadhan; Dina Yunita; Muhammad Rizki Lubis
Jurnal Pariwisata Vol 11, No 1 (2024): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v11i1.21228

ABSTRACT Social media has entered various aspects of people's lives, including influencing tourists in carrying out tourism activities in Perkebunan Bukit Lawang Village. The purpose of this study is to determine the role of social media in promoting tourism in Perkebunan Bukit Lawang Village, as well as to formulate efforts to optimize social media as a means of tourism promotion. This study uses a descriptive qualitative method by taking primary data in the form of observations and interviews with several tourism management involved in Perkebunan Bukit Lawang Village. Meanwhile, secondary data is in the form of village report documents for 2023. The results of the study show that the role of social media in promoting tourism in Perkebunan Bukit Lawang Village can be grouped into three major groups, namely social media is used as a tool for planning tourist trips, social media is used as a tool assistance during the tour, and social media is used as an evaluation tool for the tour that has been carried out. To optimize the role of social media in promoting tourism, management of tpurism in bukit lawang is needed regarding skills and knowledge in developing digital marketing strategi Keywords: Social Media, Tourism Promotion, Bukit Lawang ABSTRAK Media sosial telah memasuki berbagai aspek kehidupan masyarakat, termasuk mempengaruhi wisatawan dalam melakukan aktivitas wisata di Desa Perkebunan Bukit Lawang. Tujuan penelitian ini adalah untuk mengetahui peran media sosial dalam mempromosikan pariwisata di Desa Perkebunan Bukit Lawang, serta merumuskan upaya optimalisasi media sosial sebagai sarana promosi pariwisata. Penelitian ini menggunakan metode deskriptif kualitatif dengan mengambil data primer berupa observasi dan wawancara terhadap beberapa pelaku wisata yang terlibat di Desa Perkebunan Bukit Lawang. Sedangkan data sekunder berupa dokumen laporan desa tahun 2023. Hasil penelitian menunjukkan bahwa peran media sosial dalam mempromosikan pariwisata di Desa Perkebunan Bukit Lawang dapat dikelompokkan menjadi tiga kelompok besar, yaitu media sosial digunakan sebagai alat perencanaan perjalanan wisata di Desa Perkebunan Bukit Lawang, media sosial digunakan sebagai alat pendampingan selama berwisata, dan media sosial digunakan sebagai alat evaluasi terhadap wisata yang telah dilaksanakan di Desa Perkebunan Bukit Lawang. Untuk mengoptimalkan peran media sosial dalam mempromosikan pariwisata, diperlukan pelatihan SDM mengenai keterampilan dan pengetahuan dalam mengembangkan strategi pemasaran digital terutama dengan menggunakan social media sesuai strategi yang telah disarankan.Kata Kunci: Media Sosial, Promosi Pariwisata, Bukit Lawang

Development Of Digital Tourism (E-Tourism) In The Governance Of The Hariara Pohan Tourism Village, Samosir District Dewi Yanti; Budi Prayogi; Ananda Pratiwi; Deby Regina; Putra Adrian; Septi Anggina; Safira Septy Vani
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2024): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i03.7648

Hariara Pohan tourist village, digital tourism is one of the potentials that can be utilized to increase tourist attraction and income of village communities and Good governance is needed in managing tourist villages so that digital tourism can provide maximum benefits. This research uses qualitative methods because the researcher wants to know and provide a clear picture of the Development of Digital Tourism (E-Tourism) in the Governance of the Hariarapohan Tourism Village. To make it easier for researchers to collect data, supporting instruments were used, namely interview guidelines, observation guidelines and documentation guidelines. It is hoped that the results of this research will provide insight and understanding regarding the development and management of digital tourism for the community, village officials and Hariara Pohan village tourism managers. By understanding development concepts and effective strategies, you can retain and attract the interest of new customers, and can increase your long-term success as a tourism destination.

Partisipasi Masyarakat dalam Pengembangan Desa Wisata Timbang Jaya Yoana Romauli Saragih; Dewi Yanti
Tourism, Hospitality And Culture Insights Journal Vol 4 No 2 (2024): Tourism, Hospitality And Culture Insights Journal
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v4i2.665

Timbang Jaya Village has the potential for extraordinary tourist attractions including natural tourism, culinary tourism and local cultural tourism supported by attractions, accommodation and other facilities. Therefore, this study aims to analyze community participation in the development of Timbang Jaya Tourism Village. This research uses a qualitative approach by involving the active participation of local communities, village government, and Pokdarwis. The results of this study show that community participation in the development of Timbang Jaya Tourism Village has a positive impact in several aspects. However, this study also identified several obstacles that local communities still face, such as the lack of financial resources channeled to the community, and the fragmentation of land from each individual or company. Based on these findings, it is recommended that the government move quickly in channeling funds to the community and assisting in the problems faced by the community, as well as strengthening cooperation between various related parties to achieve more effective goals.

Mendorong Pengembangan Pariwisata: Wawasan Tata Kelola Desa di Bukit Lawang Dewi Yanti
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 4 No 1 (2024): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v4i1.620

Bukit Lawang Plantation Tourism Village, situated in Bahorok District, Langkat Regency, North Sumatra, offers various engaging activities, including jungle trekking, rafting, bat cave tours, and tubing. The village government plays a pivotal role in the development and promotion of tourism within this area. This study aims to examine the village government's contributions to the growth of Bukit Lawang Plantation Tourism Village. Employing a qualitative research method with an interview approach, the study reveals several key findings. The village government has significantly enhanced community understanding of tourism and actively involves residents in decision-making processes. Promotional efforts through the village website have increased visibility and attraction. Furthermore, the government has provided essential facilities, contributing to the economic improvement of the community. It has also emphasized the preservation of cultural and environmental heritage, ensuring sustainable tourism practices. Additionally, the village government supports community participation in training programs, which aim to improve the quality of human resources, particularly in the tourism sector. These initiatives collectively foster a conducive environment for tourism development, driving local economic growth and cultural preservation. This study underscores the importance of local governance in transforming Bukit Lawang into a vibrant tourist destination, highlighting the multifaceted roles of the village government as a motivator, facilitator, and dynamic actor in the tourism sector.

Co-Authors Agustinus Denny Akbar Iskandar Ana Rusmardiana Ana Rusmardiana Ananda Pratiwi Budi Prayogi Cakranegara, Pandu Adi D. Yadi Heryadi Deby Regina Dendi Zainuddin Hamidi Dian Wardiana Sjuchro Dina Yunita Ikhlas Ramadhan Juliana, Juliana Liyushiana, Liyushiana Muhammad Kadyrov Muhammad Reza Aulia Muhammad Rizki Lubis Putra Adrian Safira Septy Vani Septi Anggina Tirta Mulyadi Yoana Romauli Saragih

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