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Strategi Pengembangan Pasar Keramik Belawan Sebagai Daya Tarik Wisata Belanja di Kota Medan Femmy Indriany Dalimunthe; Anwari Masatip; L. Liyushiana; Dina Rosari
Tourism Scientific Journal Vol. 5 No. 2 (2020): Vol 5 No 2 Juni 2020
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v5i2.103

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This study aims to identify the strategic assumptions of Belawan Ceramics Market with a descriptive method approach. By compiling results from the perspective of customers and traders, this study analyzes strategic assumptions with the SWOT analysis tool. The results showed that consumers who came were consumers who had repeatedly visited the Ceramic Market, but the loyalty of visitors decreased for the fourth visit. Tourist considerations for visiting the Belawan Ceramics Market are diverse types of merchandise, traditional bargaining systems, interactions with direct traders, as well as structuring shopping space that is not rigid with social accessibility in the form of local community acceptance (especially traders) towards foreigners. From the SWOT analysis conducted, it was found that the strategies that could be carried out to develop the Belawan ceramics market were: opening stores early, adding collections of unique items, expanding promotions through social media, pentahelix synergy for more effective development, price competition considerations in accordance with the quality of the goods being marketed, complementing supporting tourism utilities such as lighting facilities and increasing the role of government and community self-help to increase the sense of security for visitors / tourists.
Femmy Indriany Dalimunthe; Anwari Masatip; L. Liyushiana; Dina Rosari

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Abstract

PELATIHAN TATA KELOLA PARIWISATA DENGAN PENDEKATAN CHSE BAGI PELAKU PERHOTELAN DI KOTA MEDAN Agustinus Denny; Liyushiana Liyushiana; Joy Feri Ando Sinaga; Jekson Jekson; Ika Wulandani
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2021): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v4i2.32624

Abstract

Pelatihan tata kelola pariwisata dengan pendekatan CHSE (cleanliness, health, safety and environment sustainability) diharapkan mampu memberikan solusi bagi pelaku perhotelan agar dapat mengimplementasikan standar kesehatan dan keamanan yang direkomendasikan pemerintah pada sektor akomodasi dan perhotelan. Metode yang dilakukan dalam pengabdian masyarakat berupa pelatihan ini adalah classroom method dan field study. Classroom method digunakan untuk memperkenalkan teori dasar terkait perkembangan pariwisata dan prinsip dasar CHSE pada industri perhotelan, sedangkan teknik field study dilakukan dengan mengajak peserta pelatihan berkunjung ke Roemah 28 yang merupakan salah satu fasilitas akomodasi ternama di Kota Medan. Tujuan pelaksanaan field study ini adalah sebagai ajang praktik implementasi CHSE secara langsung di lapangan. Hasil yang diperoleh menunjukkan adanya peningkatan pengetahuan dan antusiasme peserta pelatihan untuk mengimplementasikan CHSE di lapangan. Kedepannya, diperlukan juga adanya kegiatan follow up, berupa monitoring sejauh mana peserta pelatihan sudah menerapkan CHSE dan apa saja kendala yang ditemui.
PELATIHAN PENGELOLAAN WEBSITE DALAM RANGKA PENINGKATAN KOMPETENSI DIGITAL MARKETING DAN TATA KELOLA DAYA TARIK WISATA DI DUSUN KREATIF INDONESIA Bastanta Eka Putra Kembaren; Liyushiana Liyushiana; Dewi Yanti; Christina Indriani Sianipar; Nurhafihah Khairi
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 1 (2022): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v5i1.36094

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Pariwisata merupakan salah satu industri yang potensial untuk dikembangkan pada masa modern sekarang. Namun tidak semua objek wisata dapat berkembang dengan baik karena beberapa faktor, misalnya masih digunakannya media tradisional dalam pelaksanaan promosi. Pemanfaatan media promosi digital yang memanfaatkan akses internet (termasuk website) dirasakan lebih cepat dan mudah bagi semua kalangan pasar yang akan dituju. Pelatihan pengelolaan website dalam rangka peningkatan promosi diharapkan mampu memberikan wawasan bagi para pelaku wisata di dusun kreatif Indonesia dalam meningkatan promosi dusun kreatif Indonesia dan mencapai target kunjungan yang maksimal. Metode yang dilakukan dalam pengabdian masyarakat berupa pelatihan Classroom method, pelatihan ini digunakan untuk memperkenalkan teori media digital dan pengelolaan website. Dalam pelatihan ini dilakukan berkesinambungan dengan tetap melalukan evaluasi dan monitoring sehingga dapat mencapai target pelatihan pengelolaan website di dusun kreatif Indonesia.
Daya Tarik Wisata Pascabencana Erupsi Gunungapi Sinabung di Kabupaten Karo, Sumatera Utara Liyushiana Liyushiana; Putri Rizkiyah; Herman Herman
JURNAL DESTINASI PARIWISATA Vol 7 No 2 (2019): VOL 7, NO 2 (2019): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.115 KB) | DOI: 10.24843/JDEPAR.2019.v07.i02.p29

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Karo Regency is one of the main tourism destinations in North Sumatra Province which is famous for its natural beauty and strategic location as one of the districts that inhabits Lake Toba's super priority destinations. But the fact that in the Karo District over the past decade there has been a Sinabung volcano disaster that has disrupted and affected the tourism sektor therefore, this study aims to examine the existing conditions of the main tourist attractions in Karo District and the impact of the eruption of the Sinabung volcano on these tourist attractions. This study uses descriptive qualitative research methods using observation data collection techniques, focus group discussions, and desk research. It examines 7 (seven) main tourist attractions in terms of attractions, accessibility, and amenities. Those seven tourist attractions are: Gundaling Hill, Penatapan, Lumbini Nature Park, Lau Kawar Lake, Sipiso-piso Waterfall, Berastagi Fruit Market and Karo Heritage Museum. It was concluded that Lake Lau Kawar is one of the tourist attractions with the most severe impact of the eruption of Mount Sinabung. On the other hand, traders in the Berastagi fruit market have also become more creative in marketing their products not only limited to natural products whose quality and quantity have declined since the eruption of the Mt. Sinabung. The effect of the Sinabung volcano eruption is not too significant on tourism infrastructure and amenities, but the improvement of the two components is important because the conditions of some facilities, especially toilets, have not met the standards. Keywords: Tourist attractions, volcano disaster
PEMASARAN PARIWISATA DIGITAL OLEH PEMERINTAH KOTA SABANG Christina Indriani Sianipar; Liyushiana Liyushiana
Jurnal Darma Agung Vol 27 No 3 (2019): DESEMBER 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (536.017 KB)

Abstract

The rapid development of technology at this time so that the manual system has almost been completely abandoned. The development of this technology is also felt in marketing and distributing information about a tourist destination. Government organizations are no less affected by the rapid development of technology in marketing tourist destinations. The trend is no longer focused on the distribution of brochures or leaflets that are printed physically, but by using digital media. The purpose of this study was carried out, to see how the Tourism and Culture Office of Sabang City, in marketing tourism destinations using digital media, made use of several media such as, websites, youtube, social media (Facebook, Instagram, Twitter) in their marketing. The research instrument used was an interview technique, which was given to the government and a questionnaire given to tourists visiting tourist objects in Sabang. Therefore the title was raised as "Digital Tourism Marketing by the Sabang City Government
Kajian Pola Perjalanan Wisata di Kabupaten Nias Barat, Sumatera Utara Liyushiana Liyushiana
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 10, No 2 (2019): Jurnal Khasanah Ilmu - September 2019
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (579.985 KB) | DOI: 10.31294/khi.v10i2.6374

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Abstract - The regency of Nias Barat (West Nias) has many potential tourist destinations, unfortunately not many travel package specifically offer the visit to explore the tourism objectsin this region. That is the reason this study aims to design effective and efficient travel patterns in West Nias Regency using a destination region loop approach. The focus of this study is to identify how the state of tourism in West Nias Regency, the travel routes in West Nias Regency and especially how to develop travel patterns that most suitable to West Nias. The method employs descriptive analysis technique with data collected from observation, documentation, interviews and literature study. The research results the identification of several selected tourist objects that can be visited in this district, such as Sirombu Beach, Asu Island, Gu'u Beach, Fari'i Beach, Ture Beach, Fadaya Beach, Valaete Beach, Bawa Island, Bale, Bukit Hermon, Houses adat, Batu Megalit in Lahomi Village, Lolozirugi Village and Sisarahili Village. Keywords: Travel Patterns, Travel Routes, Travel Destinations Abstrak - Pariwisata di Kabupaten Nias Barat sangat potensial, sayangnya belum banyak produk wisata yang khusus menawarkan  objek-objek wisata di kabupaten ini. Oleh sebab itu, penelitian ini bertujuan untuk merancang pola perjalanan wisata yang efektif dan efisien di Kabupaten Nias Barat dengan pendekatan destination region loop. Fokus penelitian ini untuk mengidentifikasi bagaimana keadaan pariwisata di kabupaten Nias Barat, bagaimana rute perjalanan wisata di Kabupaten Nias Barat dan terutama bagaimana pengembangan pola perjalanan wisata (travel pattern) yang coba diformulasikan oleh penulis dalam penelitian ini. Metode yang digunakan penulis adalah metode deskriptif analisis dengan teknik pengumpulan data dengan cara observasi, dokumentasi, wawancara dan studi kepustakaan. Dari hasil penelitian diketahui bahwa beberapa objek wisata pilihan yang dapat dikunjungi di kabupaten ini adalah Pantai Sirombu, Pulau Asu, Pantai Gu’u, Pantai Fari’i, Pantai Ture, Pantai  Fadaya, Pantai Valaete, Pulau Bawa, Bale, Bukit Hermon, Rumah adat, Batu Megalit di Desa Lahomi, Desa Lolozirugi dan Desa Sisarahili.  Kata Kunci : Pola Perjalanan Wisata, Rute Perjalanan, Destinasi Wisata
Pengelolaan Koridor Jalan Ahmad Yani Sebagai Daya Tarik Wisata Pusaka Liyushiana .; Christina Sianipar - AKPAR Medan
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 8, No 2 (2017): Jurnal Khasanah Ilmu - September 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (814.698 KB) | DOI: 10.31294/khi.v8i2.2409

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Abstract - Heritage tourism is a special interest tourism that arises from the awareness of the importance of history and historical attraction. Ahmad Yani road corridor is located in Kawasan sub-district, West Medan district, Medan city, North Sumatera Province, is an area with a high value of architectural and historical value which has been set under Local Regulation of Medan City Number 02 Year 2012. The existence of old building and pattern of economy of society on Jalan Ahmad Yani are the resources that have not been managed and utilized well. This study is aimed to develop the concept of the heritage attraction as well as to solve the related efforts of management in that focused area. This study found that responsible management and utilization of resources will create a safe, orderly, clean, cool, beautiful, friendly area, and provide memories as wekk as a positive climate for tourists and local people, especially in supporting the implementation of cultural tourism in Medan.Keywords: attraction, management, heritage tourismAbstrak - Wisata Pusaka merupakan wisata minat khusus yang muncul atas kesadaran terhadap pentingnya peninggalan sejarah baik itu yang bersifat tangible maupun intangible bagi perjalanan kehidupan manusia. Koridor Jalan Ahmad Yani yang terletak di Kelurahan Kesawan, Kecamatan Medan Barat, Kota Medan, Provinsi Sumatera Utara merupakan kawasan dengan nilai arsitektur dan sejarah bernilai tinggi yang telah ditetapkan dalam Peraturan Daerah Kota Medan Nomor 2 Tahun 2012. Keberadaan bangunan tua, pola perekonomian masyarakat di Jalan Ahmad Yani merupakan sumber daya yang belum dikelola dan dimanfaatkan dengan komperehensif. Penelitian ditujukan untuk mengembangkan daya tarik wisata pusaka serta memecahkan upaya terkait pengelolaan wisata pusaka di koridor Jalan Ahmad Yani. Pengelolaan dan pemanfaatan sumber daya secara bertanggungjawab akan menciptakan kawasan yang aman, tertib, bersih, sejuk, indah, ramah dan memberikan kenangan serta iklim positif bagi wisatawan, masyarakat setempat terutama dalam mendukung pelaksanaan wisata budaya di Kota Medan.Kata Kunci : daya tarik, pengelolaan, wisata pusaka
Pelatihan Tata Kelola Pariwisata dengan Pendekatan CHSE bagi Pelaku Perhotelan di Kota Medan Liyushiana; Agustinus Denny
Jurnal Abdimas Pariwisata Vol. 3 No. 1 (2022): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

Tourism Governance Training with CHSE Approach for Hospitality Actors in Medan City Tourism governance training with the CHSE approach is expected to be able to provide solutions for hoteliers in order to implement the health and safety standards recommended by the government in the accommodation and hospitality sector. The method used in community service in the form of this training is the classroom method and field study. The classroom method is used to introduce basic theories related to tourism development and the basic principles of CHSE in the hotel industry, while the field study technique is carried out by inviting training participants to visit Roemah 28 which is one of the most popular accommodation facilities in Medan City. The purpose of this field study is to provide a practical arena for implementing the CHSE directly in the field. The results obtained indicate an increase in the knowledge and enthusiasm of the trainees to implement CHSE in the field. In the future, follow-up activities are also needed, in the form of monitoring the extent to which training participants have implemented the CHSE and what obstacles they encountered
Digital Transformation in Tourism: Capturing the Perspective of a Travel Agency Liyushiana Liyushiana; Agung Edi Rustanto; Maria Ulfah; Ryan Aldiansyah Akbar; Imran Imran
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.692

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This study aims to investigate the attitude of travel entrepreneurs toward digital transformation in tourism and assess the digital transformation-related actions of travel agency. Qualitative research methodologies were employed in this context, and semi-structured interviews were used to collect data. The data collected from the participants were analyzed using a descriptive technique. According to the research findings, digital transformation will substantially contribute to the tourism industry, including travel agencys, giving a new and crucial alternative for the tourism industry to promote digital transformation. In addition, it has been discovered that there may be obstacles throughout the shift to digital transformation, notably in transmitting innovation to employees and customers. However, in addition to this work, which focuses on the entrepreneur's perspective, it has been suggested that research related to digital tourism can be conducted from the customer's perspective and that various studies can be conducted so that accommodation businesses can transfer digital applications within their companies to customers with the appropriate marketing and advertising effectiveness. In this instance, digital application in travel agency takes the shape of product transformation with the application of virtual tours and the application of new technologies in acquiring information and making business decisions via the TOE Framework.
Co-Authors Adelia Miftahul Jannah Afra Naila Radhwa Afrildo Bakkara Agung Edi Rustanto Agus Sugiarto Agustinus Denny Agustinus Denny Agustinus Denny Ahmad Tarmizi Abdul Karim Ananda Pratiwi Panjaitan Andri Estining Sejati Angelika Nababan Annisa Kharisma Sinuliinga Anwari Masatip Awaliya, Latifah Azmi Alrasyid Syahalam Bastanta Eka Putra Kembaren Batubara, Enjeli Mitami Bintang Samosir Chafizah Chafizah, Chafizah Christina Indriani Sianipar Christina Indriani Sianipar Christina Sianipar - AKPAR Medan Citra Sinuraya Dalimunthe, Femmy Indriany Deafani Clara Sinaga Denny, Agustinus Dewi Yanti Dewi Yanti Dewi Yanti Dewi Yanti Esra Sibarani Fahrudi Ahwan Ikhsan Farrah, Tiara Ananda Femmy Indriany Dalimunthe Feri Fadlin Fia Metasya Graceita Tampubolon Herman Herman Hetty Claudia Nainggolan Ika Berliani Lase Ika Wulandani Imran Imran Indradewa, Rhian Jekson Jekson Jekson Nainggolan Joy Feri Ando Sinaga Joy Ferry Ando Sinaga Khairi, Nurhafizha Khairi, Nurhafizhah Khairunnisa Naurah Yusuf Kurnia Darmawati Halawa La Harudu La Ode Nursalam Livia Sibuea Maria Ulfah Marpaung, Selviana Meldrit Monica Masri Ridwan, Masri Mbaze-Ebock Vivian Arrey Melisma Damanik Meryl Panggabean Mhd Firmansyah Azhom Moh. Ismail Mohammad Yusuf Dalimunthe Muhammad Khadry Ngatemin Ngatemin Ngatemin Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nurhafihah Khairi Nurhafizhah Khairi Nurhayati Samosir Nurlansi Nurlansi Olivia Kristiani Hutabarat Pramudya, Ahmad Prayogi, Budi Putri Rizkiyah Rahmat Darmawan, Rahmat rajagukguk, devy meylani Renaldi, Ruri Rifqy Arya Anugrah Rizkiyah, Putri Roel Dizastra Roro Purwanti Rosari, Dina Ryan Aldiansyah Akbar Sari, Ersya Permata Septi Anggina Sitinjak Setarah Letare Sianturi Sianipar, Christina Indriany Sibarani, Elisabeth G. Sihombing, Gianny Sri Rejeki Sinaga, Jastrid Caroline Herera Siregar, Winda Azzahra Sitorus, Nova Tengku Muhammad Haikal Tio Sinurat Tondang, Bahagia Tri Handayani Simanjuntak Wan Aalia Wella Bella M Yanti, Dewi Yohana Sari Purba