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Sri Ernawati
Sekolah Tinggi Ilmu Ekonomi (STIE) Bima
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : distribusi

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PENGARUH ETNOSENTRISME DAN PRODUCT KNOWLEDGE TERHADAP MINAT BELI PRODUK TEMBE MEE DONGGO Sri Ernawati
Distribusi - Journal of Management and Business Vol. 7 No. 2 (2019): Distribusi, September 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v7i2.92

Abstract

The aims of this research are: (1) to know and analyze about etnosentrisme of positive and significance effect of product “Tembe Mee Donggo”. (2) to know and analyze about product knowledge in positive and signicance effect of product “Tembe Mee Donggo”. (3) to know and analyze about etnosentrisme and product knowledge of positive or significance effect of product “Tembee Mee Donggo”. the special aim of this research was to give positive input for weaver of “Tembe Mee Donggo” and for conserved this local product and for government, to give support in morale and material for development of product “Tembee Mee Donggo”. The use of method in this research is using associative method. Location of this research in Bima district, especially in Donggo. The population of this research is all the people in Donggo, who ever used and bought of “Tembe Mee Donggo”. the technique of sampling is using purposive sampling with 50 respondence. The technique of data is analyzed multiple regression linear. The results of the research are: (1) etnosentrisme has positive and significance effect of product “Tembee Mee Donggo”. (2) the product knowledge has positive and significance effect of product “Tembe Mee Donggo”. (3) etnosentrisme and product knowledge has similarity positive and significance effect of product “Tembe Mee Donggo”.
STRATEGI PROMOSI DAN WORD OF MOUTH DALAM UPAYA PENINGKATAN KEPUTUSAN PEMBELIAN PRODUK TENUN dewi astuti; Sri Ernawati
Distribusi - Journal of Management and Business Vol. 8 No. 2 (2020): Distribusi, September 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v8i2.126

Abstract

This study aims to determine the effect of promotion strategies and WOM (word of mouth) on the purchasing decisions of woven products in Bima City. The type of research used is associative, research location in Bima City. The population in this study are all consumers who have bought a typical Bima woven fabric, the sample in this study amounted to 96 people with purposive sampling technique. The research instrument used a questionnaire with a Likert scale measurement. The type of data used in this study was quantitative data with research data sources, namely primary data. Data collection techniques are observation, questionnaire and literature study. Data analysis uses multiple linear regression. The results showed that the promotion strategy influences the purchase decision of woven products, WOM (word of mouth) influences the purchasing decision of woven products and WOM (word of mouth) more dominant influence the purchase decision of woven products in Bima City.
Co-Authors Adea Nova Ramadhani Agus Maulana Ainul Yakin Aliah Pratiwi Amirul Mukminin Andra Ramadhan Andra Ramadhan Aprian Sadlin Arrahman Aryadi Aryadi Ashabili Shaiinnali Astrid Ruhiyatul Jumaiyah Ayu Puryanti Azizul Fajrillah Baiq Salsabila Defrankan Defrankan Devita Meilani dewi astuti Erina Rahmadani Erli Yanti Fani Fitriani Fani Fitriani Febryatun Ardiani Feni Aryani Feni Aryani Fery Aditya Feti Fera Filansyah Firda Yanti Firdaus Firdaus Gina Fatitah Hairunnas Hanifah Muthiah Hanifah Muthiah Hayyu Rahmawati Husnul Hatimah Imran Imran Indri Angriani Intisari Haryanti Intisari Haryanti Irma Merdian iryanti wahyuni Ismunandar Ismunandar dan Irma Mardian Ita Purnama Ita Purnama Ita Purnama Ita Purnamasari Iwan Koerniawan Jaeanab Jaeanab Jaenab, Jaenab Juhal Hidayat Julaiha Julaiha Junita Adiratwan Juwani Juwani Lalu Agus Karlan Lila Fadila Lila Fadila M. Fadli Ramadhan M. Fuadin M. Irgi Am Fahraiji M. Rimawan M. Syukur Dwiryansyah Mardiana Mardiana Maria Ivon Mawardin Mawardin Miftahudin Miftahudin Muhajirin, Muhajirin Muhammad Adhar Muhammad Amin muslima muslima Muthia Hanifah Nabila Nurcahyani Nadia Sabila Putri Ayu Soraya Nadiah Aulia Putri Nur Khusnul Hamidah Nur Komaria Nuranisyah dan Firmansyah Kusumayadi Nurfadilah Nurfadilah Nurfadillah Nurfadillah Nurhidayanti Nurhidayanti NURIDA NATSIR Nurrizah Syaputri Nurrizah Syaputri Nursalam Rahmatullah Nurul Aulia Nurul Huda Nurul Mahma Antika Ovriyadin Ovriyadin Ovriyadin Putri Amanda Safirah Rahmawati Rahmawati Ramli Ramli Rani Pujianti Rani Pujianti Raras Dwiyanti Rizkiatun Ramdina Rizkiatun Ramdinah Rosa Yulianti Rosdiana Rosdiana Sahrul Akbar Satria Pamungkas Satriyadin faisal Siti Asyitah Siti Nurchalizah ST Rahmah Sukmawati Sukmawati Uty Kurniawati Yusnia Ayusari