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All Journal Jurnal Ekonomi Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Ilmiah Manajemen "E M O R" Jurnal Mitra Manajemen Distribusi Pelita : Jurnal Penelitian dan Karya Ilmiah ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Jambura Science of Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) MANAJEMEN DEWANTARA eCo-Buss JBMR: Journal of Business and Management Review Insight Management Journal Jurnal Disrupsi Bisnis JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Terapan Manajemen dan Bisnis Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Bina Bangsa Ekonomika Bussman Journal : Indonesian Journal of Business and Management Journal of Student Research Zadama: Jurnal Pengabdian Masyarakat Jurnal Bisnis dan Manajemen (JURBISMAN) BATIK: Jurnal Pengembangan dan Pengabdian Masyarakat Multikultural
Sri Ernawati
Sekolah Tinggi Ilmu Ekonomi (STIE) Bima
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Journal : Distribusi

 1 
PENGARUH ETNOSENTRISME DAN PRODUCT KNOWLEDGE TERHADAP MINAT BELI PRODUK TEMBE MEE DONGGO Sri Ernawati
Distribusi - Journal of Management and Business Vol. 7 No. 2 (2019): Distribusi, September 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v7i2.92

Abstract

The aims of this research are: (1) to know and analyze about etnosentrisme of positive and significance effect of product “Tembe Mee Donggo”. (2) to know and analyze about product knowledge in positive and signicance effect of product “Tembe Mee Donggo”. (3) to know and analyze about etnosentrisme and product knowledge of positive or significance effect of product “Tembee Mee Donggo”. the special aim of this research was to give positive input for weaver of “Tembe Mee Donggo” and for conserved this local product and for government, to give support in morale and material for development of product “Tembee Mee Donggo”. The use of method in this research is using associative method. Location of this research in Bima district, especially in Donggo. The population of this research is all the people in Donggo, who ever used and bought of “Tembe Mee Donggo”. the technique of sampling is using purposive sampling with 50 respondence. The technique of data is analyzed multiple regression linear. The results of the research are: (1) etnosentrisme has positive and significance effect of product “Tembee Mee Donggo”. (2) the product knowledge has positive and significance effect of product “Tembe Mee Donggo”. (3) etnosentrisme and product knowledge has similarity positive and significance effect of product “Tembe Mee Donggo”.
STRATEGI PROMOSI DAN WORD OF MOUTH DALAM UPAYA PENINGKATAN KEPUTUSAN PEMBELIAN PRODUK TENUN dewi astuti; Sri Ernawati
Distribusi - Journal of Management and Business Vol. 8 No. 2 (2020): Distribusi, September 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v8i2.126

Abstract

This study aims to determine the effect of promotion strategies and WOM (word of mouth) on the purchasing decisions of woven products in Bima City. The type of research used is associative, research location in Bima City. The population in this study are all consumers who have bought a typical Bima woven fabric, the sample in this study amounted to 96 people with purposive sampling technique. The research instrument used a questionnaire with a Likert scale measurement. The type of data used in this study was quantitative data with research data sources, namely primary data. Data collection techniques are observation, questionnaire and literature study. Data analysis uses multiple linear regression. The results showed that the promotion strategy influences the purchase decision of woven products, WOM (word of mouth) influences the purchasing decision of woven products and WOM (word of mouth) more dominant influence the purchase decision of woven products in Bima City.
Co-Authors Aprian Sadlin Azizul Fajrillah dewi astuti Erli Yanti Febryatun Ardiani Imran Imran Intisari Haryanti Intisari Haryanti iryanti wahyuni Ismunandar dan Irma Mardian Ita Purnama Ita Purnama Iwan Koerniawan Jaeanab Jaeanab M. Fuadin M. Rimawan M. Syukur Dwiryansyah Mardiana Mardiana Muhajirin, Muhajirin muslima muslima Nur Komaria Nuranisyah dan Firmansyah Kusumayadi NURIDA NATSIR Nurul Aulia Nurul Huda Nurul Mahma Antika Ovriyadin Satriyadin faisal Siti Nurchalizah Sukmawati Sukmawati Uty Kurniawati