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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat STATERA: Jurnal Akuntansi dan Keuangan AKMENIKA Jurnal Pengabdian kepada Masyarakat Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Paulus Yulius Fanggidae
Matana University
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Journal : AKMENIKA

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Analisis Hubungan dan Pengaruh Variabel “Marketing Mix 7P” terhadap Keputusan Memilih Perguruan Tinggi Swasta di Tangerang Raya Paulus Yulius Fanggidae
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 20 No. 1 (2023): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v20i1.4356

Abstract

The challenges of today's higher education institutions, apart from the rapid environmental changes on one side and the other, are that universities must provide various facilities and infrastructure as well as attractive programs to support the process of "delivery" of educational services to their learning citizens so that they can provide the best service. in the “service encounter” for this of course this activity requires the executors to be careful in making the right policies and marketing programs so as to attract prospective students and to be able to register as students. Related to this, in this study the researcher analyzed the primary data which was collected using a questionnaire with the sample being all high school students in the Greater Tangerang Region and processed using statistical methods using SPSS, calculating using numerical methods and to see the relationship and the effect using multiple linear regression method where the Variable "Market-ing Mix 7P" (Product, Price, Place, Promotion, People, Process and Physical Evidence) as an independent variable which turns out to have a significant and positive influence on the Decision to Choose Private Higher Education  
Peran Strategi Marketing Mix Dalam Mempengaruhi Pilihan Perguruan Tinggi Swasta di Tangerang Raya Dengan Pendekatan Penelitian Kualitatif Paulus Yulius Fanggidae; Antonius Juniarto
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 20 No. 2 (2023): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v20i2.5138

Abstract

Providing a variety of facilities and infrastructure as well as engaging programs to support the process of "delivery" of educational services to their learning citizens is one of the challenges facing today's higher education institutions. This allows them to provide the best service possible during "service encounters," but it also necessitates that the executors be careful and make the appropriate policy decisions. Related to this, in this study the researcher conducted interviews with informants/informants who were high school students in the Greater Tangerang Region to obtain primary data which was then processed qualitatively using the case study approach "Marketing Mix Strategy 7P" (Product, Price, Place, Promotion, People, Process and Physical Evidence) and the Decision to Choose a Private Higher Education in Tangerang Raya. This research is expected to enrich the literature on the development of service marketing management science.to enrich the literature on the development of service marketing management science.
Co-Authors Juniarto, Antonius Purnomo, Yunianto Ririsma Sihombing Ririsma Sihombing Tri Yuliani Mega Putri Vionna Jaya